the ebola digital wildfire of misinformation
TRANSCRIPT
“THE EBOLA DIGITAL WILDFIRE OF MISINFORMATION”
Luis Fernandez-Luque PhD
[email protected] @luisluque
eHealth Researcher at Norut.no
Co-founder at Salumedia.com
Health 2.0 Europe - 19th may 2015
• “Patient”: Ebola Outbreak in West Africa
• Main problem: Communication
• Outbreak: 2014-ongoing
• Pathology: Misinformation
EBOLA 2014: A CLINICAL CASE
http://commons.wikimedia.org/wiki/File:Clipboard_01.svg
3 4Medical History
1Diagnostic
2Next StepsTreatment
West Africa Civil WARS
"Fighting in Monrovia(10-06-2013 12-44)" by KALOU KAKA - Kalou Kaka. Licensed under GFDL via Wikimedia Commons - http://commons.wikimedia.org/wiki/
"Kids at dump in Sierra Leone" by Intsamaritan - Template:Int samaritan. Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/
Sierra Leone (WHO 2008)
Under-5 Mortality 276 per 1,000
Sierra Leone (WHO 2008)
Under-5 Mortality 276 per 1,000
http://www.unicefstories.org/tag/erica-kochi/
Sierra Leone (ITU 2013)
44% Mobile per 100 inhabitants
Sierra Leone (ITU 2013)
44% Mobile per 100 inhabitants
Author: Peter Muller, winner in the category of general news. http://elpais.com/elpais/2015/02/12/album/1423738350_821141.html#1423738350_821141_1423740270
World Press Photo 2015World Press Photo 2015
EBOLA OUTBREAK
http://www.bbc.com/news/world-africa-28755033
symptoms
NO EBOLA
FAKE CURES
3 4Medical History
1Diagnostic
2Next StepsTreatment
DISEASE SURVEILLANCE
http://healthmap.org/ebola/#timeline
Ebola Crisis – before the crisis
“HealthMap’s automated text-processing algorithm has been tracking the Ebola outbreak since March 14, when the Guinean news site Africaguinee.com reported “a strange fever” in the country’s Macenta prefecture “marked by anal and nasal bleeding.”
Larry Greenemeier, "Smart Machines Join Humans in Tracking Africa Ebola Outbreak", Scientific American, September 24, 2014
http://kizzmyanthia.com/?cat=481
“The success of the Ebola response is access to real-time data“Rajiv Shah (was the Administrator of USAID from January 7th, 2010 to February 19th, 2015)
“The success of the Ebola response is access to real-time data“Rajiv Shah (was the Administrator of USAID from January 7th, 2010 to February 19th, 2015)
TRACKING MOVEMENTS
Matthew Wall, "Ebola: Can big data analytics help contain its spread?”, 14 October, BBC News, http://www.bbc.com/news/business-29617831
“We've never had this large-scale, anonymised mobile phone data before as a species," says Nuria Oliver, a scientific director at mobile phone company Telefonica.” BBC News
EBOLA RESPONSE: SMS SURVEY
http://blog.geopoll.com/ebola-research-sierra-leone-liberia
DETECTING rumors
3 4Medical History
1Diagnostic
2Next StepsTreatment
treatment
http://www.bbc.com/news/world-africa-29573964
treatment
http://www.npr.org/sections/goatsandsoda/2014/10/27/357647182/the-red-cross-is-using-text-messaging-to-take-...
treatment
https://www.sfcg.org/soap-operas-about-ebola/
treatment
http://www.appsagainstebola.org/
treatment
treatment
https://www.youtube.com/watch?v=K3IPbYB1nT8
3 4Medical History
1Diagnostic
2Next StepsTreatment
resolution
Matthew Wall, https://internationalmedicalcorps.org/Sierra-Leone-Ebola-Treatment-Centers0
reconstructionreconstruction
EBOLA(itis)?!!
1) Which technology do we use for the next outbreak?
1) How do we use technology for communication?
1) Did the pilots work?
1) What will you do better?
OPEN QUESTIONS
COMMUNICATION TO PREVENT
1. Empower communities to handle health crisis
1. Empower the people to prevent disease before there is an outbreak
1. Invest in Trust
http://www.tsunster.com/wp-content/uploads/2013/01/161947_394120137269558_1651668184_n.jpg
"the patient is the most under-used
resource in healthcare” @ePatientDave
THANKS!