the e-lgbt leadership opportunity

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© 2013 IBM Corporation The e-LGBT Leadership Opportunity Sarah Siegel

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This is my perspective on the leadership opportunity for Lesbian, Gay, Bisexual and Transgender IBMers, which was informed by my role from 2008-mid-2013: helping leaders advance their learning and careers by using social media. It includes screenshots of a number of internal-only URLs and is my own presentation, and doesn’t necessarily represent IBM’s positions, strategies or opinions.

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Page 1: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

The e-LGBT Leadership OpportunitySarah Siegel

Page 2: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

http://ibmurl.hursley.ibm.com/1W7P

How to get started with building your reputation as a thought leader online:

Page 3: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

Linkedin Groups can provide visibility to show what you know.

http://linkd.in/RMwpqa

Page 4: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

Twitter is another premier way to demonstrate thought leadership.

http://bit.ly/lclAv9

Page 5: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

http://bit.ly/RhmYiy

So far, Google+ seems to appeal most of all to tech geeks.

Page 6: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

All IBMers can show what we know via the behind-the-firewall ILX:

http://ibmurl.hursley.ibm.com/1JTZ

Page 7: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

And if you are a people manager, you can opt to join:

http://ibmurl.hursley.ibm.com/1OFC

Page 8: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

:and IBM technical leaders can opt in here:

http://ibmurl.hursley.ibm.com/P0W

Page 9: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

All IBMers are global IBMers these days, so another good opt-in choice:

http://ibmurl.hursley.ibm.com/1BCD

Page 10: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

Certainly, it makes good sense to be a member of this community:

http://ibmurl.hursley.ibm.com/O5R

Page 11: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

IBM has gone global and so have LGBT IBMers & Friends

International

Multinational

Global Enterprise

Up to 1990s

2000s

http://bit.ly/k5g4iY

http://ibmurl.hursley.ibm.com/O5R

Page 12: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

Friends & Family of LGBT IBMers have ventured into 3D Internet.

http://ibmurl.hursley.ibm.com/1W87

Page 13: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

Facebook is a popular way to demonstrate our humanity:

http://on.fb.me/QfaWEm

Page 14: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

:and to align with the IBM brand.

http://on.fb.me/O5XQ9Ehttp://on.fb.me/O5XQ9E

Page 15: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

Like Facebook, YouTube helps us demonstrate our humanity.

Page 16: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

http://bit.ly/lUQHnO

Vlogs can provide personal education about our community.

Page 17: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

Audio podcasts enable additional channels for LGBT visibility.

http://bit.ly/5mCgw

Page 18: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

What more can we do to advance global LGBT equality?

http://bit.ly/93mh3V

Page 19: The e-LGBT Leadership Opportunity

© 2013 IBM Corporation

The e-LGBT leadership Opportunity: Next steps

1. [Further] build your reputation as

a thought leader online, e.g., via:� Linkedin Groups

� Twitter

� Google+

� Facebook

� Connections Communities

2. [Continue to] enable innovation

that matters for our company and

the world, e.g., advance global

LGBT equality through essential

social tools, including:� YouTube

� Podcasts

� Vlogs

� Informal Learning Exchange

(ILX) e.g., link from Radio Eyrie

podcasts to the ILX:.