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Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
The Dynamics of Supermarket Supplier
SandredoB I M A N D I R I
FAO – Vredeseilanden Sub Regional Seminar on Enhancing Capacity of NGOs And Farmers Groups in Linking Farmers to Markets
Bali, May 9-12, 2006
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
BIMANDIRI
Formal Name: CV. BIMANDIRI
Address: Jl. Panorama No. 54 Haur PungkurDesa Kayu AmbonKecamatan Lembang 40391Bandung – Indonesia
Business Line: Trading
Commodities: Fruit and Fresh Vegetables
Capacity: 6.000 - 7000 Kg/day
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
History of Bimandiri
1994 : Established by graduates from Faculty of Agriculture, Padjadjaran University
Supplied supermarket (Matahari) and restaurants
1996 : Began supplied Wal-Mart
Oct 1998 (at the peak of Indonesian economic crisis) :
Supplied Carrefour, Continent and Matahari
2000 : Carrefour and Continent becomes Carrefour
2004 : Supply many supermarkets to build a market diversification
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
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18
1999 2000 2001 2002 2003 2004 2005
Sales turn over(M Rp)
Number of Store
Business Growth
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Human Resources Growth
0
20
40
60
80
100
120
140
Num
ber o
f Em
ploy
ee
2001 2002 2003 2004 2005
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Commodity Supplied
Leaf Vegetables 21 itemsLettuce 3 itemsHerb 9 itemsRoot Vegetable 13 itemsBeans 10 itemsMushrooms 6 items Garnish Vegetables 30 itemsCabbage 11 itemsLeaf Condiment 4 itemsSpices 9 itemsRoots Condiment 5 itemsFruits 6 items
TOTAL 127 items
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Major Items1. Tomato 1500 Kg/day2. Carrot 400 Kg/day3. Cabbage 400 Kg/day4. Cauliflower 250 Kg/day5. Broccoli 350 Kg/day6. Chinesse cabbag 400 Kg/day7. Potato 300 Kg/day8. Spring Onion 150 Kg/day9. Red Chilli 300 Kg/day10. Red Curly Chilli 150 Kg/day11. Honey Sweet Potato 1000 Kg/day
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Order, Service Level and Gross Sales
0
2.000
4.000
6.000
8.000
10.000
12.000
2001 2002 2003 2004 2005
83.3%
83.2 %79 %
85.2 % 86.5 %
Service Level
Gross Sales
Order
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Develop Supply Chain Relation with Supermarket
Gap of supply with the market demandHigh price fluctuationSeasonal Supply Inconsistent quality and unstableLimmited interaction with modern market
Supermarket Development in IndonesiaLarge quantity demandedHigh qualityCompetitive priceInovation
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Develop Supply Chain Relation with Supermarket
Steps taken by BIMANDIRIDevelop partnership with farmer groupHuman resources capacity building of partners Develop communication with SupermarketNew product inovation
New variety Fertilizing technology
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Constraints
• Low education level of farmers• Farmers have different business perspectives• High competition among supermarket chain,
put preasure to the supplyer• Increase of operational costs:
– Transportation cost– Store rabate– Increasing fees
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership SpiritsHave the same motivation
Mutually benefit
High trust
Open management
Long term relation perspective
Sustainable improvement on quality and cost
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Farmers Collector/Bandar BiMANDIRI
SUPERMARKET
Maintenance
Supply Chain Maintenance
Quality Quantity
ContinuityCommitment
Quality Quantity
ContinuityCommitment
Quality Quantity
ContinuityCommitment
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
PolaTanam
Supervisi danassistensi
ProyekPenanaman
Supervisi danassistensi
Products
Petani
Technology
Fertilizer
Pesticide
Seeds
Financing
Partnership Scheme:Farmer – Bimandiri -Supermarket
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership Projects2002 Partnership on Brocoli supply
Bimandiri – Carrefour
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership Projects2003 Planting partnership on red hot chily, round cabage
Bimandiri – Carrefour
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership Projects2003 Partnership on Tomato supply chain
Bimandiri – HPSMI Garut – Carrefour
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership Projects2003 – 2005 Partnership on Baby black mellon
Bimandiri – Mekar Buah – Carrefour
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership Projects2003 – 2005 Partnership on Baby black mellon
Bimandiri – Mekar Buah – Carrefour
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Baby Black Mellon Production
0
50.000
100.000
150.000
200.000
250.000
300.000
Kilo
gram
s
2003 2004 2005
Partnership on Baby black mellonBimandiri – Mekar Buah – Carrefour
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership Projects
2006 Carrefour Brand 1 : TOMATO
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership Projects
2006 Carrefour Brand 1: POTATO
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Partnership Projects2006 Carrefour Brand 1 : Red Hot Chilly Pepper
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Closing Statement
The Global growth of supermarkets must improve the welfare of all participants in the supply chain, including suppliers, retailers and especially farmers.
Bimandiri, Jl. Panorama No. 54 Haur Pungkur - Lembang, Bandung 40391, West Java, IndonesiaTelp. (62-22) 2787139 – 2789619 Fax. (62-22) 2787139 E-mail : [email protected]
Thank You