the dr. strangelove approach · the dr. strangelove approach: how i learned to stop worrying and...
TRANSCRIPT
![Page 1: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/1.jpg)
The Dr. Strangelove Approach: How I Learned to Stop Worrying and
Love Social Media
Presented by Jodi Samuels, PhD and Diane H. Leonard, GPC
![Page 2: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/2.jpg)
Agenda • The Back Story
• Facts & Objections
• Case Study: California Primary Care Association
• Gamified Tool for Social Media Implementation
• Group Exercise & Discussion
• Questions
![Page 3: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/3.jpg)
Jodi Samuels, PhD • GPA Grant News Committee
• GPA Healthcare SIG
• Deputy Director of Development & Training,
California Primary Care Association (CPCA)
• Runner, Francophile, Coffee & Wine Drinker
• Social Media Neophyte
![Page 4: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/4.jpg)
Diane H. Leonard, GPC • Grant Professional Certified (GPC)
• GPA Approved Trainer
• GPA Social Media Task Force, Chairperson
• DH Leonard Consulting & Grant Writing
Services, LLC, Owner
• Runner and Coffee Drinker
![Page 5: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/5.jpg)
Workshop Goals
(1) Understand why and how social media can be effectively used to cultivate and maintain relationships with prospective and current funders; (2) Anticipate, identify, understand, and overcome potential barriers to success by influencing organizational development related to grant-seeking activities;
![Page 6: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/6.jpg)
Workshop Goals
(3) Understand how to utilize a simple gamified tool to support a strategic approach to using social media as a grants professional; and (4) Identify appropriate metrics to measure success of social media efforts.
![Page 7: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/7.jpg)
The Back Story...
![Page 8: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/8.jpg)
The Back Story...
![Page 9: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/9.jpg)
The Back Story...
![Page 10: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/10.jpg)
Facts
Download the report at: www.nonprofitmarketingguide.com
![Page 11: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/11.jpg)
Facts
Download the report at: www.nonprofitmarketingguide.com
![Page 12: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/12.jpg)
Facts
Download the infographic at: http://glasspockets.org/glasspockets-gallery/foundations-and-social-media-infographic
![Page 13: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/13.jpg)
Common Objections
• Concern about effectiveness of social media for funder engagement
• Worry about introducing this tool into your organization or your
daily tasks • Staff capacity for additional tasks • Staff assignments and duplication of work
![Page 14: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/14.jpg)
Jodi’s Case Study
![Page 15: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/15.jpg)
Jodi’s Case Study
![Page 16: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/16.jpg)
Gamified Tool for Social Media Integration
![Page 17: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/17.jpg)
Gamified Tool for Social Media Integration
Step 1:
![Page 18: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/18.jpg)
Jodi’s Case Study
![Page 19: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/19.jpg)
Gamified Tool for Social Media Integration
Step 2:
![Page 20: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/20.jpg)
Jodi’s Case Study
![Page 21: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/21.jpg)
Gamified Tool for Social Media Integration
Step 3:
![Page 22: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/22.jpg)
Jodi’s Case Study
![Page 23: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/23.jpg)
Gamified Tool for Social Media Integration
Step 4:
![Page 24: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/24.jpg)
Jodi’s Case Study
![Page 25: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/25.jpg)
Gamified Tool for Social Media Integration
Step 5:
![Page 26: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/26.jpg)
Jodi’s Case Study
![Page 27: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/27.jpg)
Gamified Tool for Social Media Integration
![Page 28: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/28.jpg)
Jodi’s Case Study
![Page 29: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/29.jpg)
Gamified Tool for Social Media Integration
Constantly Evolving & Reiterative Process
![Page 30: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/30.jpg)
Group Exercise
![Page 31: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/31.jpg)
Group Exercise
• Break into groups • Use the game board print out • Identify where your organization is on the game board • What common objections do you hear or anticipate? • Why do you think that enhancing social media for your
organization is important? • What goals do you want to set for the next six months?
![Page 32: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/32.jpg)
Group Discussion
• What other objections were raised?
• Where on the game board did most organizations in your group start?
• Where do you think your organization could move in the next 6 months?
![Page 33: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/33.jpg)
Final Thoughts
![Page 34: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/34.jpg)
Questions?
![Page 35: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/35.jpg)
Twitter: N/A
Facebook: N/A
LinkedIn: Jodi Samuels
Google +: N/A
Pinterest: N/A
Instagram: N/A
Contact Info: Jodi Samuels
![Page 36: The Dr. Strangelove Approach · The Dr. Strangelove Approach: How I Learned to Stop Worrying and Love Social Media Presented by Jodi Samuels, PhD and . Diane H. Leonard, GPC](https://reader033.vdocuments.site/reader033/viewer/2022050215/5f613bdb7fb98c1f2d7453f2/html5/thumbnails/36.jpg)
Twitter: @dianehleonard
Facebook: DH Leonard Consulting
LinkedIn: Diane H. Leonard, GPC
Google +: DH Leonard Consulting
Pinterest: DH Leonard Consulting
Instagram: @dianehleonard
Contact Info: Diane H. Leonard, GPC