the dlf september conference report
TRANSCRIPT
The DLF SeptemberConference Report
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digitalleadershipforum.co.uk
Online Analytics and Data Reporting
Workforce Transformation
Digital Disruption Trends for the Legal Sector
Online Analytics and Data Reporting
digitalleadershipforum.co.uk 2@DLFMembers
We had a great turnout at the Digital Leadership Forum September Conference where we were joined by leading
brands from HSBC, Coca-Cola, Allen & Overy, Bank of England and Unilever.
Here are the highlights from the sessions, speakers and we have also provided links to their presentations.
Andrew Scrase
Global Digital Marketing Manager Facebook and Instagram
3 features on Instagram and Facebook that you must use!
1. You can use Instagram’s feature of building custom audiences and find new users and potential leads that like similar things to your business.
2. Signing up your customer through Facebook and Instagram’s logins will save your customers time. People’s attention span doesn’t last long - with Facebook and Instagram we have their exact email address so it’s a smoother and faster process for you to collect their data
3. Facebook have now updated the way you can target and comment on users posts. You don’t need to be tagged anymore and find your responses from audiences through the feature ‘mentions’. It helps your marketing piece if you respond to negative posts.
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Tom KlugeDigital Insights Manager
Tom’s detailed presentation focused on how GSKs insights team are collecting their data and what actions they are taking when tracking, analysing and managing their data in a more accurate way. Click on Tom’s presentation where you will:
• Learn how GSK’s insights team collects data and takes action
• Discover how to pinpoint data that merits attention
• Hear how to manage your data reporting and empower your teams to make better predictions
Click here for full presentation
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Theodore MentzelopoulosSocial Media Manager
Snapchat campaignBank of England did a campaign via Snapchat where they picked 10 locations around the country that would receive the new £10 notes. Bank of England did a push on Twitter and Snapchat and targeted a younger demographic which isn’t there usual target market.
“We wanted to reach our audience with what platform they’re using and what’s relevant for them”
Did Snapchat generate the right values?
“Bank of England did get lots of value from reaching a younger demographic that only Snapchat have access to. The difficulty was the richness of data in comparison to
other networks such as Facebook and Twitter.”
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Adrian NashHead of Analytics and Insights
Here are the highlights from Adrian’s session:
“Digital leaders shouldn’t be fixated on digital metrics – it can be a danger.
I’ve seen digital analytics grow. We need to ask what’s the business
strategy? What’s the KPI’s and how do the digital metrics relate to that?”
“Data doesn’t need to be complicated. The answer for me
is not the power of the model but it’s the power of the data.”
“There are different ways of looking at data – they look at it for ideas. PwC is in the camp of creating hypothesis and then
we do some data recovery.”
“Always follow a test + learn approach”
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Digital Disruption Trends for the Legal Sector
This session explored how AI can deliver real value to the legal industry and our attendees met 5 leading disruptive companies who could transform the legal industry.
The Libryo Platform enables any person, working in any organisation, to understand the legal obligations in any situation.
Libryo’s are used by its customers and partners as part of ISO certified management systems, and for compliance with all applicable regulation. Their fundamental purpose is to empower organisations globally, to know, for sure, what they are required to do by law and regulation. They have developed cutting edge technology to answer the question.
F-Lex connect paralegals with law firms and in house counsel for a more cost effective and flexible workforce. They use AI to review commercial leases, compliance issues and pull relevant definitions and heads of terms.
Juro helps you close contracts on any device with branded, legally binding electronic signing. They close faster, negotiate better and unlock contract data through one end-to-end platform.
Scale legal know how with highly automated templates, access controls and alerts. Ensure the correct terms are agreed every time, keep track of contract activity and never miss a renewal deadline again.
Juro summarises contracts from the get-go and ensures your systems are in sync.
digitalleadershipforum.co.uk [email protected]
The Legal Geek family organises events and the famous Legal Geek Conference. They provide thought leadership on startups, by tracking the startup ecosystem with their startup map. They have also created a dedicated in-house community to provide thought leadership to General Counsel.
ThoughtRiver’s software automates the human triaging process, interpreting key risk issues and dynamically applying corporate policies to generate an overall risk score for the contract. With research now suggesting up to 40% of lawyer time is wasted on low value issues, ThoughRiver tells you which contracts to look at and which issues to focus on, without having to read them first.
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Workforce Transformation
Bruce Daisley
VP EMEA Twitter Bruce from Twitter studied the way businesses can improve better work culture; neuroscience of the brain and a new work manifesto that we should all start following. New Work Manifesto
@brucedaisley
The Science of Work Culture
Pavel Laczko
Doctoral Researcher in Business Model Innovation University of Portsmouth Pavel focused on examining business model innovation processes and management practices. He gave an exploratory study of incumbent and entrepreneurial firms in shifting economy.
Click on Pavel’s presentation where you will explore how large organisations can accommodate a digital workforce through their business models
Click here for full presentation
Click here for full presentation
digitalleadershipforum.co.uk [email protected]
Wendy Christie
Chief People Officer The Social Element Wendy’s presentation focused on The Social Element’s distributed workforce and how businesses can support this structure.
Click on Wendy’s presentation you will:
Russell Graham
Digital Capacity Manager Brand Learning
• Hear about the advantages of a remote workforce
• Learn about leadership strategy to succeed with a remote workforce
• See what innovative platforms you could implement to increase your team’s communication & productivity
We do amazing things on social
Take a look at Brand Learnings insights from recent research into how executives from leading brands are preparing for the future
Click here for full presentation
Click here for full presentation
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The DLF October Conference
DLF Disrupt
Online Reputation Management
Covering topics on AI, AR/VR, Women In Digital, Blockchain, Innovation in the Workplace and Digital & Social Media
The Case for Grater Diversity in the Workplace
Digital Disruption Trends for the Financial Sector
The DLF December Conference
Digital Marketing Trends for 2018
Digital Disruption Trends for 2018
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