the grapevineco. · dj nucleya dna ican women’s half-marathon the grapevine team along with the...
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THE
GRAPEVINECO.
YOUTH MARKETING SOLUTIONS
WHOAREWE?
We call ourselves a youth marketing company. We work with some of India’s best brands, creating highly targeted regional and national marketing campaigns, and helping them develop a better
understanding of Young India.
WHYARE WE
HERE?YOUTH ARE
DIFFERENT
WE DON’TWATCHTV ADS
WE BLOCKADS WHILESURFING THENET
WE DON’TREAD
NEWSPAPERSMUCH
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HOW DO WE TALK TOTHE YOUTH?
THE BIG IDEA
CUSTOMIZED & RELEVANTYouth is highly diverse set of
people;They follow
different passions.Hence, the need to
Customize!
ENGAGINGYouth have
short attention span; They love
discussions, Stories and having fun.
Peers are the wayto engage them!
TARGETEDYouth have addas; College canteens, coffee shops, food joints around the
collegeReach them here, reach them often!
THE STANDOUT SQUADInfluencer Network of college studentsfrom 300 Colleges across15 Tier I & II Cities
GROUND-LEVEL INSIGHTS
Collected through The Standout Squad continuously on
marketing avenues and trends in and around colleges
Co-created with the Standout Squad based on ground level insightsCampaign monitoring and feedback
CONCEPTUALIZATION & EXECUTION OF MARKETING CAMPAIGNS
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STANDOUTSQUAD
GRAPEVINEINSIGHTS
Outreach to over half a million college students through
the ambassadors and their initiatives
300 CAMPUS AMBASSADORS
FROM300 COLLEGES
COVERING15CITIES
ACCESS AVAILABLE
TO
1500COLLEGES COVERING
20 CITIES
YOUTH INSIGHTS
COLLEGES
INTELLIGENT MARKET RESEARCH METHODS informal and formal focus groups created by trained members of Standout SquadINCENTIVIZED SURVEYS Obtained from the student network
COLLEGE EVENT DASHBOARDProfiling of marketing avenues in colleges from client perspective
COLLEGE-PEDIAidentification of college trends
Using our extensive on-ground presence, we can access up to date information on what’s hot and what’s not. You can access relevant information from our archives or have us collect specific data that you need
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OURSERVICES
RESEARCH MARKETING MONITORING
We help your brand demystify the Y-word and enable you to work and better position yourself within the current cultural context. We help you feel the pulse of young India- a 200 million strong mass of diverse opinions and interests, united in its effervescence and dynamicity. Our unique bottom-up approach ensures that you stay in touch with the trends and avoid falling into the trap of ‘trying too hard.’ Here is a short pre-view of what we do!
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LAUNCHPRE-LAUNCH
INSIGHTS AND YOUTH SURVEYSAbout brandAbout productAbout market
PRODUCT SAMPLING AND BETA TESTING
COLLEGE DASHBOARD: Be Pre-informed Know about every event in and around the colleges before-hand
YOUTH MARKET ANALYSIS To help you reach out effectively and impactfully
COLLEGE ACTIVATIONS
PROMOTIONAL CAMPAIGN IDEATION
PROMOTIONAL CAMPAIGN EXECUTION
We provide tailor-made marketing strategies, which are designed to extract the best out of your product. Our ability to collect the latest insights and observe the trends ensures that you get your strategy spot-on. Along with the conceptualization we offer ready made infrastructure to carry out any campaign towards brand activation
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360O COLLEGE ACTIVATIONS
360O
COLLEGE ACTIVATIONS
IN-CAMPUS BRANDING
SOCIALMEDIA
WORD - OF - MOUTH
EVENTS &PARTICIPATION
GENERIC
TARGETTED
Official college notice boards
Events (bike rally, lectures,workshops, etc.) and venue booking
Whatsapp broadcastcollege groupsAccess to college
Facebook groups - A widely used tool
Canteens, Hangout places, in & around campus
Drumming up participation in your events/campaigns
Helping you establish a network of Campus Brand Ambassadors and maintain the network;
Our existing network of ambassadors will engage the college students with your brand and through various
campaigns
Emails in official college mailing lists
College Fest collaborations : Make the most of themComputer wallpapers for the
MTV Webbed campaign
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PAST WORK MTV WEBBED
MTV ROADIES
ROCK THE VOTE
EK RIDE DESH K NAAM
MTV came up with the TV Series called Webbed centred around the theme of cyber crime. Our big think tank- the stand out squad was put to task and the result was promotions in the computer rooms of over 150 colleges across 20 cities by changing the desktop wallpaper to promotional creative of the show.
It was time for General Elections in India, and MTV took up the initiative to create political awareness among the youth. Grapevine helped them carry out a massive Pan-India on-ground activation campaign which included tie-ups with colleges across 10 cities.
The Grapevine Team tied-up with colleges across 7 cities to carry out Bike-Rally as a part of the voting awareness campaign of Rock the Vote right before the general elections.
Promotions of Roadies were carried out by putting up posters in colleges Pan-India. The Grapevine team wanted to do something different. Post discussion with our ambassadors, we organised interactive sessions with Raghu in colleges in different cities, creating a buzz about the upcoming season of Roadies on campuses across India.
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PAST WORK
MTV PEPSI INDIESNIGHT
TIME OUT WITH IMAM
Stand-out example of Peer-to-Peer Marketing:Our campus ambassadors from across the countryextensively used the Imamogram App to send messages to their Facebook Friends and upped its virality in their colleges.
Our team was behind the launch of the Delhi leg of Pepsi MTV Indies Night. We tied up with Hindu College’s Cultural Festival to engage the youth of Delhi in the mesmerising Indie Music of Papon and the East India Company and DJ Nucleya
DNA ICAN WOMEN’S HALF-MARATHON
The Grapevine team along with the Mumbai Standout Squad conceptualised and executed a promotional campaign in colleges across Mumbai to encourage participation of young college girls in the Marathon. Our campus ambassadors reached out to the women cells and athlete groups of colleges to increase the level of participation.
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PAST WORK
MARUTI SUZUKI MTV COLORS OF YOUTH
DNA SHADOW EDITORIAL BOARD
Our stand out squad helped DNA identify college students with inclination towards journalism who were given a chance to be a part of the DNA Shadow Editorial Board. Selected students worked with the Newsroom of DNA for 3 months.
MTV, along with Suzuki, came up with an amazing platform for college students to showcase their talent. We took up the responsibility to take this platform to colleges across India with the help of our stand-out squad and targeted promotion of the event at college cultural clubs and hubs.
MTV PHILIPS MPOWERPACK
MTV RAYBAN NEVER HIDE SOUND
We promoted this event on a Pan-India level through our Stand-out Squad.We tapped College Film Making Clubs, getting over 100 entries for the event from students across the country.
With the help of our ground-level insights, we identified suitable colleges in Bangalore, Delhi, Kolkata and Mumbai with a robust music culture for hosting this music band competition. Promotions of the event involved targeting bands and music aficionados in these cities to increase participation in the competition
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OUR INITITATIVES
GRAPEVINE LABS
GRAPEVINE KNOWLEDGE
CENTER
AIMS TO
Provide a platform for co-creation of innovative products independently or with corporate support
Promote entrepreneurship and innovative thinking in youth
Grapevine Talks: A platform talks by thought leaders that will travel to various colleges
Network of entry-level and established professionals to help members of Standout Squad in professional development, mentoring and nurturing passion
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GRAPEVINEKNOWLEDGE CENTRE
GRAPEVINELABS
Idea Incubator
Platform
, Publicity
Professional
Development
Men
tors
hipTHE BIG PLAN
THESTANDOUT
SQAUD
GRAPEVINEINSIGHTS
GRAPEVINE YOUTH
MARKETING SOLUTIONS
Innovative Product/Campaign Ideas
Data
Co-create, Execute
Marketing Campaigns
Insi
ghts
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