the digital future: maximise the power of now by sri sharma
DESCRIPTION
Marketing continues to evolve, becoming more complex and competitive. The biggest challenge is gaining your consumers’ attention. So, this instant of time is crucial. Through it we get real time data and marketing opportunities are created. Enter Sri, who will share what brands and hot technologies are up to in this space and also innovative marketing success stories across search and programmatic display.TRANSCRIPT
The Real Time Opportunity
Sri Sharma, Founder & CEO
@srisharma @netmediaplanet
Leading Search and Display specialist
driving a step change in performance
Best use of Search Grand Prix Award Innovation in Mobile Best Performance
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Our Clients
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SNTMNT
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Mobile card based anticipation
1. Harnessing Social
Media in Paid Search
Responding to trending products
• Product monitoring
• Trend recognition
• Real time response
Real time response in Paid Search
Real time response in Paid Search
2. Integrating with TV
Responding to trending products
• Product monitoring
• Trend recognition
• Real time response
Real time response in Paid Search
Real time response in Paid Search
Results:
• Increased revenue +29%
• Increased ROI +41%
• Increased AOV +40%
• Voice search
3. Integrating with In-store
• Footfall
• Dwell times
• Movement to
checkout
Online to Offline measurement and growth
Remarketing In-store > Online
4. Integrating with
the weather
CWO landing page with jackets, sleeping
bags, tents
Real time response in local Paid Search
• Precipitation
• Temperature
• Wind speed
Real time response in local Paid Search
Results:
• Increased
revenue +29%
• Increased
ROI +41%
• Increased
AOV +40%
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Leading Search and Display specialist
driving a step change in performance
Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Search