In-House Digital Marketing can be a HUGE undertaking.

You’ll need to...

Working with our 1SEOBCG EXPERT Digital Marketing Team.

You’ll get...

215.256.4512 • www.1seobcg.com

The Difference Between Your In-House Digital Marketing and

Proven, Expert Digital Marketing

THANK YOU 1SEOBCG!

Do you really know what’s best for your business? Do you need more calls, visits, followers, contact forms, or likes?

01� DEFINE YOUR GOALS

Who should you target? You’ll need to pull reports and have access to analytics to see what kind of people purchase your products, and your competitors as well.

02◎IDENTIFY YOUR TARGET MARKET/DEMOGRAPHIC

What’s a typical buyer like? You want to know information like annual income, ages, interests, family situation, and more.

03� CREATE CUSTOMER PERSONAS

How much should you spend? You should set a reasonable goal based on the profit margin you want to generate, then set your budget.

04� DETERMINE YOUR BUDGET

How will you optimize your website for SEO? You need to put yourself in the customers’ shoes and anticipate the types of terms they’re searching for.

05� RESEARCH YOUR KEYWORDS

Who will update your site with meta descriptions, image alt tags, H1s, and update the copy to reflect the keywords you’ve elected?

06� IMPLEMENT YOUR SEO STRATEGY

What will you use to compare the cost per click (CPC) of each keyword? You’ll need to test them to see what most valuable and cost-effective.

07� SET UP AND TEST YOUR PPC ADS

Which channel should you use? Facebook? Instagram? Google Ads? Email Marketing? Each business is different and requires a customized approach.

08� CHOOSE YOUR CHANNELS

Who will set up and monitor your digital marketing campaign? You’ll need constant updates and need to make adjustments and modifications along the way to ensure success.

09� LAUNCH YOUR CAMPAIGN

How will you track and engage with your followers on social media? You’ll want to maintain a good online reputation through constant posts and interaction with your customers.

10� MANAGE YOUR SOCIAL MEDIA PROFILES

Who will collect addresses for your email marketing campaigns? What platforms will you use to build lookalike audiences or send news and special offers to your customers?

11� DEVELOP YOUR EMAIL MARKETING METHODS

Who will curate content for your blog posts? You’ll need to create customer engagement, bolster your SEO efforts, and build industry authority for your company with interesting and captivating content.

12� BUILD YOUR BLOG

What will you be monitoring to ensure your strategy is working and that you’re making progress? You’ll need to be tracking analytics, reports, A/B testing results, and much more data.

13� TRACK YOUR PROGRESS

When all is said and done, how will you know if you’ve made a return on your investment? You’ll want to confirm that your profit margins are worth the investment.

14� REASSURE YOUR ROI

1ONE

TEAMWork directly

with our team of experts,

one-on-one.

2ONEGOALCollaborate with our crew to identify and achieve your goal.

3

ONESTRATEGY

We’ll combine research,

analytics, and scrutinize all data

to design your customized

strategy.

4ONEDIRECTIONEach team member is focused on their specific role to create success for your company.

6

ONESUCCESSWatch your conversions surge, your ROI soar, and your business increase, all through our digital marketing expertise.

5

ONECAMPAIGN

A results-drivencampaign, backed

by rigorous testing, data, and

analysis will be launched and

constantly monitored and

maintained.