Migration

Liam Sturgess

THE DESOLATION OF SMOG

ETHNOGRAPHIC

My ethnographic research actually involved the internet and mainstream news.

Very current and serious problem connected to all major cities.

THE PROBLEM

Migration within and around cities causes high levels of air pollution.

SECONDARY RESEARCH

Risk of heart attack and unstable angina increased by 13% when living in a city.

Source: Telegraph Online News paper

THE BEIJING OLYMPICS

A sample of 125 male and female resident doctors who were an average age of 24 and worked at a hospital in central Beijing.

Source: CBSnews.com

EXISTING PRODUCTS/SOLUTIONS

Source: washingtonpost.com

FACE MASKS

Work by filtering out the dangerous PM (Particulate Matter) 2.5 & 10 particles.

Range of effectiveness, most popular masks between 95 & 99% claimed effectiveness.

Source: theworldofchinese.com

AIR PURIFIERS

More costly, good home systems range from £50 up around £300.

Very effective, the better models promise around 99.97% efficiency.

Source: breathingspace.co.uk

AIR FILTERS

Cheaper than purifiers but need pre-installed ventilation system.

Less effective than top end purifiers due lack of electrostatic filter.Source:

scmp.com

TECHNOLOGY RESEARCH

The concept uses buried coils of copper to create an electrostatic field that attracts smog particles, creating a void of clean air above it. Source:

dezeen.com

PUBLISHED WORKS

People only act whenthey know there is aserious health risk.

Shows that public awareness is crucial to any personal solution.

Source: des.ucdavis.edu

PRIMARY RESEARCH

QUESTIONNAIRES

9/10 knew what smog is. 9/10 wouldn’t recognise it. 8/10 could give two examples

of contributors (e.g. vehicles & factories).

7/10 knew there are healthimplications.7/10 were either worried or shocked when given the stat.

6/10 said they wouldn’t take further precautions.

FOCUS GROUP DISCUSSIONS

Most knew of smog, although shocked whenshown statisticsdescribing the huge numbers of fatalities due to it.

Residents and Commuters to bemost effected.

1:1 INTERVIEW

Beijing and LA common cityassociations with smog.

Was a scary thought that low levels, invisible to the naked eye are continually doing damage to our lungs and hearts.

“It’s really scary to think about the situation in China and how that could happen to us here too”

MARKET DEFINITION

All ages. Both male and female. Mixed professions Focus on those who work outside for

long periods of time in a city.

THE PROBLEM IN DETAIL

Cities produce huge amounts of smog.

Cause millions of deaths and hospital visits every year.

Solution would not only save lives and money but would make cities a more attractive place once again.

DETAILED DESIGN BRIEF

Design a feasible, personal solution to combat the negative effects of high air pollution levels within big cities on personal health. The design has to be cost effective so that the RRP would be low enough to entice custom, small and light enough, in order to maintain a portable persona and be more efficient and desirable than current personal product solutions.

THE END