The Designer’sDuty

JON DASCOLAJonDascola.com@dascola

We www.

What is our duty?

Web designers, your job isn't to hide information people want behind bells & whistles and other flashy crap.That's a politician's job.@AngryPaulRand

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The purpose of art is to inform and delight. You can’t get much better than that.– Milton Glaser

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– Frank Chimero

– Frank Chimero & Jon Dascola

Our work must first inform, then persuade and finally delight.

Inform

Form follows function

Good typography

Good layouts

Good typography

Typography has one plain duty before it and that is to convey information in writing.–Emil Ruder, Founded the Basel School of Design

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Good layouts

The grid system is an aid, not a guarantee.– Josef Muller-Brockmann

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Persuade

Now that we are communicating clearly, lets make sure we have something to say

Storytelling

Visual Branding

Storytelling

‘Thou shalt not’ is soon forgotten, but ‘Once upon a time’ lasts forever.—Philip Pullman

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Visual branding

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Delight

Add the finishing touchesto make your work stand out. Make people happy.

Interactions

Surprises

Interactions

It’s not a usability issue.It’s an engagement issue.— Me?

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farukat.es

farukat.es

Surprise

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” Has too much usability talk dehumanized the web?

A long time left. Grab a Snickers.

Remember, our work must first inform, then persuade and finally delight.

www. Us

The Designer’sDuty

JON DASCOLAJonDascola.com@dascola