the definitive style guide for the - magazine international€¦ · the definitive style guide for...
TRANSCRIPT
The definitive style guide for the Mexican woman: it is the brand that any women who is looking for inspiration to develop their own style should follow
Life Is a Red Carpet,Be Ready
TotalAudience
1,954,420
Platforms
Reader ProfileIndependent women that are looking to improve their day-to-day style. 80% of them work and many are mothers.
• 84% of our audience is concerned with proper nutrition and exercise
• More than 70% take the time to pamper themselves with beauty treatments and products
• 87% uses products that improve their life• More than 95% cares about preparing for
professional growth and keeps up to date with the latest topics of interest
• 87% loves going shopping• 86% travels for pleasure• 82% buys luxury items• More than 60% are interested in financial and
investment topics
Reader Profile
ABC+C
77%23%
AgeGender
SEL
Occupation
80% works, 10% studies and 10% are at home
Studies82% has a bachelor’s degree or higher
18-24
25-3
5
35-4
90%M
10%H 18%
61%
15%
Topics
Distributión
• Fashion
• Beauty
• Celebrities
• Service to the reader
• Airports
• Comercial Mexicana Group
• ABC Hospitals
• Alsea Group
• El Sotano
• Chedraui
• Gandhi
• Salones Beyond
• Walmart Group
• Sanborns
• Sports World
Print 85,000
3.6
306,000*
12,000
NATIONAL
MONTHLY
*Audited por IVM
P r i n t R u n
P a s s Al o n g
Au d i e n c e
S u b s c r i p t i o n s
D i s t r i b u t i o n
F r e q u e n cy
Print Calendar
EDITIONCOVER DATE
REPORTS
TRENDS
137February 1st Clothes that are slimming. Expert beauty tricks.Denim trendsValentine’s Day
EDITIONCOVER DATE
REPORTS
TRENDS
138March 1st
The best fashion trends and how to wear them. Beauty trends. BagsSpring-Summer Trends
EDITIONCOVER DATE
REPORTS
TRENDS
139April 1st
Color special. How to use the hottest colors: clothes, beauty, deco. Accessories special. Perfumes guide. Prep your body for vacations. FitnessChildren’s day
Calendarioprint
140May 1st
Best Beauty Buys: everything you need to know about the best beauty products. Spring basics. HAIR: Change your look.Mother’s Day
141June 1st
Swimsuits for all. Bikini body. Summer shopping. Fragrances guide. Men and more father’s day presentsFather’s Day
EDITIONCOVER DATE
REPORTS
TRENDS
EDITIONCOVER DATE
REPORTS
TRENDS
Calendarioprint
143August 1st Back to school. Jeans
144September 1st The best trends and how to wear them. Beauty trends. Bags. Spectacular Hair.Autumn-winter
142July 1st
Reader Q&A. Sun protection. Packing forvacations. Summer accessoriesSummer
EDITIONCOVER DATE
REPORTS
TRENDS
EDITIONCOVER DATE
REPORTS
TRENDS
EDITIONCOVER DATE
REPORTS
Calendarioprint
EDITIONCOVER DATE
REPORTS
146November 1st
Decoration special. Watches. Perfume guide. Boots
147December 1st
Style 100: the 100 most glamorous moments of the year. Gifts guide. Party makeup and hairstyles. Holiday looks.Christmas
EDITIONCOVER DATE
REPORTS
TRENDS
145October 1st
How to look stylish without spending more. Accessories special. Fall basics.Fight against cancer
EDITIONCOVER DATE
REPORTS
TRENDS
Measurements
1 PAGE21 X 27.5CM CUT22 X 28.5CM OVERTAKE
DOUBLE PAGE SPREAD42 X 27.5CM CUT43 X 28.5CM OVERTAKE
FRONT & BACK INSIDE COVERS21 X 27.5CM CUT22 X 28.5CM OVERTAKE
BACK OVER21 X 27.5CM CUT22 X 28.5CM OVERTAKE
Print Rates1 TO 3
$11,000
$22,000
$12,700
$13,800
4 TO 8
$9,900
$19,800
$11,400
$12,400
9 TO 14
$9,400
$18,700
$10,800
$11,700
SPACE
1 PAGE
DOUBLE PAGE
FRONT & BACK
BACK COVER
15 +
$8,800
$17,600
$10,200
$11,000
*Volume of bought pages
YouTube
Digital
329,273
486,000
120,000
4,336
4,792
Unique users 800,000
1,600,000Page views
Digital Calendar
MONTH SPECIAL
January
February
March
Apri
May
June
July
August
September
October
November
December
Academy Awards
Best Beauty Buys
Ready for the summer
Sales 101
Back 2… (nostalgia & retro)
Headed to the altar (weddings)Best of 2018
Mobile BannerBox Banner Súper BannerHalf PageLeaderboard
320x100 / 320x50 300x250728x90300x600970x90
BespokeNative AdVideo
Out-Stream - InReadIn-Stream - PrerollIn-Stream - VPAIDVertical video - Mobile
VAST, 640x360, VPAID
Mobile Banner RichmediaBox Banner RichmediaSúper Banner RichmediaLeaderboardHalf Page Richmedia
BillboardMiniScroller MobileMiniScroller Web
320x100 / 320x50 300x250728x90970x90
300x600
970x250320x480 + 320x50
956x756
$15 $11 $9 $6
$21 $18 $15 $12
$17 $15 $13 $10
$24 $22 N/A N/A
DISPLAY ADs
CONTENT
VIDEO
RICH MEDIA
BY QUOTE
Products Sizes DirectSales
ProgrammaticGuaranteed
Preferred Deal
Private Auction
SOCIAL MEDIA
$500
$300
$500
D
igit
alFo
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InStyle Day is the day to pamper ourselves and celebrate female power, where you can take part in different activities and receive the best advices and tips from our editors and great experts. It is an excellent opportunity for the best fashion brands, beauty and lifestyle to interact with our readers.
InStyle Day
Facebook: @InStyleMx Twitter: @InStyleMx
YouTube: InStyle MéxicoInstagram: @instylemexico
Site: instyle.mx
Commercial Director: Fernando [email protected]
International Sales Director: Madelin [email protected]
Contact: [email protected]