the definitive guide to campaign set-up and optimization
TRANSCRIPT
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Webinar: The Definitive Guide to CPI
Campaign Set-up and Optimization
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•2,5 Words about the Appnext platform•Milestones of the Campaign Set up•Appnext Optimization Pillars•Tips and Recommendations•Q&A
Agenda
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2,5 Words About Appnext
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About Us
Appnext is a leading monetization and distribution platform exclusively dedicated to growing mobile businesses by promoting apps.
100% Self-Serve Platform Programmatic CPI Bidding
35,000 380 Million 12 Billion 180 Developers Unique Users App Requests Countries Monthly
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Appnext GEO Distribution 2015 Installs
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The Platform Developers LoveThe Platform Developers Love
Our Partners
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Optimal Campaign Set-Up
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Optimal Campaign Set-up
• Choosing an app• RON vs. Direct-Buy Campaigns• GEO targeting• Creative & Messages• Tracking
• Appnext Tracking• 3rd party
• Testing and activation
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! Keep track of your best users – quality assessment per publisher
! Easy integration
! Add a few post install events in order to get a full picture of your users
Post Install events
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By Date
Reports
By Country
By App
By Creative
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Campaign Optimization Pillars
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Optimization Layers:
Geo Creative Publishers
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Optimizing by GEOOptimization
! Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up Bigger picture with no noise Localization Leverage
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! Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up Bigger picture with no noise Localization Leverage
Global vs. Local Campaign performance and KPIs
Optimizing by GEOOptimization
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Creative & Messages
! Run up to 3 creatives per campaign
! Strive to localize for the campaign GEO
Image creative evolution
Optimization
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Video Ad unit
! The highest quality of users
! The best user experience
Optimization | It’s here…
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Publisher Management
! Publisher Relevance: App category targeting
Optimization
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! Publisher Relevance: App category targeting
! Optimal CPI bids – your current position per publisher
Optimization Publisher Management
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! Publisher Relevance: App category targeting
! Manage by single publisher performance
! Optimal CPI bids – your current position per publisher
Optimization Publisher Management
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Optimization
! Publisher Relevance: App category targeting
! Manage by single publisher performance
! Optimal CPI bids – your current position per publisher
! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach
Publisher Management
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Network campaign
with all publishersand the competitive rate
Stage ITIP: remember
to add publishers along
the time
Stage II
Direct-Buy campaignwith white list publishers
And the highest rate
Network campaignWith all publishers - in order
to get the new ones
TIP: remember to exclude publishers
along the time
! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach
Optimization Publisher Management
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What we believe in
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Transparency
Community Marketplace
Control
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Summary
Optimal CPI Campaign Set-up
Major Optimization Strategies
GEO
Creative & Message
Publisher Management
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Thank You