the data revolution - serena capital
TRANSCRIPT
J e a n - B a p t i s t e D u m o n t , @ j b d u m o n t – Pa r t n e r
E r i c G o s s a r t , @ E g o s s a r t – A s s o c i a t e
L é a Ve rd i l l o n , @ Lv e rd i l l o n – A s s o c i a t e
G a b r i e l d e V i n ze l l e s , @ Gv i n ze l l e s – A s s o c i a t e
THE DATA REVOLUTION
1855: THE 1ST DATA SCIENTIST
In 1855, Matthew Fontaine Maury founded the first big data company
No smartphones, no internet, no computers
Just data
THE 1ST DATA CENTRIC COMPANY
Divided the Atlantic into small 5° lat/long blocks
Collected data about water temperature,
wind speed+direction,
waves speed+direction
Every month
Andrey_Kuzmin / Shutterstock
THE 1ST DATA CENTRIC COMPANY
1,200,000 data points
Statistical map with sailing directions
Reducing sailing time by up to 30%
Andrey_Kuzmin / Shutterstock
LIKE WAZE BUT FOR SAILING
Sold the data (+1M data points)
With a discount for those who agreed
to share their own
Andrey_Kuzmin / Shutterstock
WHAT ABOUT TODAY?
The datafication of the world
SueC / Shutterstock
DATA STARTUPS STUDY
We analyzed manually more than 3.000 tech rounds (<€100M in 2014-2015)
Looking for data centric startups disrupting the economy
We wanted to figure out:
How Big?
Why?Where?How
Much?Which
Sectors?Who?
AdTech Agriculture Analytics AutomotiveCustomer
InsightData
Distribution
Database e-Commerce Energy Environment FinTech Health
Horizontal Software
HospitalityHuman
ResourcesIoT IT Logistics
Processing Real Estate RetailSales &
MarketingSecurity Services Sport
26 SECTORSIDENTIFIED IN THE SERENA CAPITAL STUDY
BIG DATA IN EUROPE… IN A NUTSHELLI N E U R O P E
130 DATA STARTUPSFUNDED
2014 2015
€ 616 M
€ 625 M
€ 1 200 MINVESTED IN E.U. DATA STARTUPS
130 EU DATA CHAMPIONS (1/2)
130 EU DATA CHAMPIONS (2/2)
TOP SECTORS# F U N D E D S T A R T U P S
36%AdTech
E-Commerce
Health
Customer Insights
Sales & Marketing
Horizontal software
9
10
10
10
17
19
# FUNDED STARTUPS
THE REAL WORLD IS BEING "DATA-FIED" (#)
Digital sectors Traditional sectors
UK France Germany Benelux Nordiccountries
Spain Italy Rest of Europe
2642 16 11 9 411 11
130 EU data centric startups raised money in 2014 and 2015
UK, FRANCE & GERMANY LEAD THE GAME
G E R M A N Y
SECTORAL DISTRIBUTION (# OF STARTUPS)
Customer Insights E-Commerce Ad Tech
Customer InsightsAd Tech Horizontal software
DatabaseAd Tech Horizontal software
1 2 3
9 5 3
6 5 4
4 3 3
F R A N C E
U N I T E D K I N G D O M
UK Nordiccountries
Germany France Benelux Spain Italy Rest of Europe
M€ INVESTED
70M
176 M
84M
94M
29M
5 M50M
102 M
Excluding financing rounds > €20m
€1.241M invested by VCs (2014+2015): €611M in <= €20M rounds + €630M in > €20M rounds
INVESTED AMOUNTS GEOGRAPHIC DISTRIBUTION
M€ INVESTEDINVESTED AMOUNTS PER ROUND SIZE
26
74
22 17 15
€ 0-1 M € 1-5 M € 5-10 M € 10-20 M > € 20 M
Number of fundraising rounds per round size
13
195 155
248
630
€ 0-1 M € 1-5 M € 5-10 M € 10-20 M > € 20 M
Amount raised (in €M) per round size
PATTERNS
We analyzed data on data companies
First trying (painfully) to define what a data company is
Then looking at our data, some patterns became obvious
DamienGeso / Shutterstock
DATA STARTUPS ARE ALL INVOLVED IN (AT LEAST) ONE OF THESE FUNCTIONS:
- Non-trivial data collection (~ source aggregation, data transformation)- Interpretation (= extracting meaning from data)- Producing actionable data (~ inputs for a secondary system)
- Data Storage- Data Processing (~ databases)
Creative Mood / Shutterstock
Physical Layer
DigitalLayer
THE "DATA CHAIN"
Collection Interpretation Actionable data
Storage Processing
Digital Layer
Physical Layer
THE "DATA CHAIN"
In other words:
Software data startups’ role is
to collect and interpret huge amounts of information
turning it into decisions and actions
Want some concrete examples?
Beddit collects health data (heartrate, breathing, snoringmovement) thanks to a very-thinfilm sensor placed under yourbed sheet.
Ballistocardiography (1) andmachine learning enable Bedditto discover breathing, sleepingand heart beat rhythm patterns.
Users learn about their sleepquality (sleep cycles, efficiency,etc.) and how to improve theirrecovery.
(1) A measure of ballistic forces on the heart
Raised $3.5m
Collection Interpretation Actionable data
Measures and collects data to improve sleep with analytics and recommendations
AdasWorks software for self-driving cars has 6 cameras andprocesses their images in realtime.
Detection of cars’ immediateenvironment thanks to deeplearning techniques andconvolutional neural network.
4 major uses:
1. Automation of lane changes& maneuvers;
2. Emergency braking(pedestrian detection);
3. Smart reverse camera;4. Full self-driving car thanks
to an embedded processor.
Raised $2.65m
Collection Interpretation Actionable data
Software for self driving cars
Metrica Sports analyzes footballgame video recordings.
Pattern-recognition analysis(machine learning) on footballgames.
Unknown stats are gathered intoa single dashboard, enablingtrainers to dig deep into theirteam’s strategy.
Raised $100k
Collection Interpretation Actionable data
Video and data analysis for football teams
Wireless & ultrasonic sensorscollect fill-level data fromwaste containers.
Drivers receive on a daily basis optimized routes on cloud-based applications.
Sensor placed into waste containersEnevo analyzes sensors’ log inreal time, enriches it withexternal data, and deliversoptimized collection routes.
Raised $26.75m
Collection Interpretation Actionable data
Leverages on big data to optimize waste collection
Collects industrial drone’s data from the clouds
Algorithms extract meaningful informationabout productivity and safety of industrialoperations
Raised $3.2m
Collection Interpretation
Drone data collection and processing (network supervision, geospatial, agribusiness)
€202m invested - 33%
€6.7m / startup30 startups - 26%
€95m invested - 16%
€3.8m / startup25 startups - 22%
€58m invested - 10%
€5.3m / startup
11 startups - 9 %
€39m invested - 6%
€3.2m / startup
12 startups - 10%
€72.6m invested - 12%
€4m / startup18 startups - 16%
Any of the 155 studied rounds can be distributed amongst this "Data chain"
Collection Interpretation Actionable Data
Collection Interpretation
Collection
Interpretation
Interpretation Actionable Data
1
2
3
1
2
3
1
2
3
1
2
3
1
2
3
45000 BCFire
4000 BCWriting
600 BCMoney
1000 ADCompass & Navigation
1100 ADGun Powder
Printing1454
Microscope1650
Steam machine1712
Electricity1750
Internet / Mobile
TECH REVOLUTIONS
TECH REVOLUTIONS
Nature Interaction Interaction Interaction Interaction
Interaction Perception Nature Nature Interaction
Galileo showing the satellites of Jupiter to Venetian senators
PERCEPTION DISRUPTION IS QUITE RARE IN HUMAN HISTORY
It changed our perception of
the universe
Leading to the Copernican Revolution:
Science & reason vs. dogma
THE TELESCOPE 1586
Vadim Sadovski / Shutterstock
THE MICROSCOPE 1650
It changed our perception of
the infinitely small world
For example:
Chemistry + Microscope = MicrobiologyHealth + Microscope = Immunology
Dreamerb / Shutterstock
Data is like a new kind of microscope, But for the whole physical world
Louis Pasteur, father of Germ Theory
010010100101001
A NEW KIND OF PERCEPTION FOR US
Collection
Interpretation
Actionable data
BUT THERE’S MORE
THE START OF MACHINE PERCEPTION
FEEDBACK LOOP IN THE "DATA CHAIN"…
The start of machine learning
Collection Interpretation Actionable data
Storage Processing
"DATAFICATION" IS "DATA AI FICATION"
Sensors allow machines to literally feel the real world,
Cloud enables them to share all together their own experience,
AI technics unlocked machine learning,
API turns machine decision making into concrete action.
MESURABILITY, INFERENCE, ACTIONABILITY
ADDRESSING
THE WORLD CHALLENGES
TRANSPORT
1.3m deaths on the road due to human drivers
vs
Smart Self Driving Cars
(assuming that computers will never get drunk)
TERRORISM & ORGANIZED CRIME
Money laundering represents €1600 billion per year (U.N. 2009)
Terrorism, Corruption, Drug, Crime …
vs
Data analysis and vizualization tools
Like Linkurious which enabled ICIJ to investigate the Panama Papers
Credit Photo : Linkurious
HEALTH
Heart rate, respiration rate, temperature, blood pressure & oxygen levels…
Computerized medecine correlates data & detects patterns
i.e. IBM Watson can detect infection in premature babies
24hrs before symptoms appear
Francois Etienne du Plessis / Shutterstock
ENERGY
In the US, electricity production represents 30% of CO2 emissions
-
Smart Grid could reduce these by 18% (US Dept. of Energy)
Claudia Otte / Shutterstock
AGRICULTURE
There are 795 million undernourished people
-
Precision agriculture is improving crop yields
With fewer pesticides / fertilizers
Using sensors in the ground to monitor and address the soil’s needs
Alf Ribeiro / Shutterstock
DATA,
as a connection between
cloudified AI
&
the physical world,
is the starting point for tech to address the world challenges
Clement Kiragu / Shutterstock
READ THE FULL REPORT
https://www.serenacapital.com/reports/the-data-revolution
Scale
Growth enabler
Entrepreneur minded
Process orientedInternationalize
Supportive
Disruptive
About usSerena Capital is a Venture Capital firm,
Supporting disruptive startups across Europe
"Because we have built our own businesses and financed others as venture capitalists, we are able to act as a bridge between the worlds of
finance and entrepreneurship, turning investment money into smart money"
Clement Kiragu / Shutterstock
Portfol io Companies
ANNEX 1: THE 130 EU DATA CHAMPIONS
AD TECHSector Name What Added value Storage Processing Collection Interpretation
Actionable data
Ad Tech AdbrainData provider for the advertising industry, enabling cross-device tracking
Increases audience reach and allows cross device tracking
- -
Ad Tech AdelloSelf-optimizing advertising campaigns leveraging on data and deep learning
Optimizes ad spend / ROI - -
Ad Tech AdikteevOptimizes ad spend while choosing the right moment to target a user
Optimizes ad spend / ROI - -
Ad Tech AdjustMarketing performance tracking. Attribution and analytics across channels.
Optimizes ad spend / ROI, better understanding of performance
- - - -
Ad Tech ADmantX Audience dataOptimized match between ad placement, content and contextual data
- -
Ad Tech AdotMobProgrammatic platform for mobile, leveraging data and algorithm to segment audience and provide recommendations
Optimizes ad spend / ROI, better understanding of performance
- - - -
Ad Tech AdsquareEnables advertiser to rely on geolocation information (user's current position, past route and POI proximity) to set up new bidding strategies
Enables new bidding strategies - -
Ad Tech AlkemicsEnables retailers and CPG manufacturers to collect, activate, and share data
Enables retailers and CPG manufacturers to run smarter analytics, merchandizing, and shopper marketing thanks to always complete, up-to-date and actionable product data
- -
Ad Tech CampanjaPaid search bidding engine leveraging data tracking to save 10-30% on AdWords campaigns
Better ROI on AdWords - -
Ad Tech Captify Search retargeting, display advertisingEnsures users are shown relevant (context, social, etc.) ads for a better conversion
- -
Ad Tech Databerries Mobile predictive marketingRight ad for the right person at the right moment and at the right price; profiling the user based on their past locations
- -
Ad Tech LoopMe Mobile video DSP Allows better targeting - -
Ad Tech MOCA Mobile targeting platformEnables companies to relevantly engage and target its customers
- -
Ad Tech SirdataLeverages on traffic behavioral data to find and score new targets for ad buyers (pre-targeting)
Enables finding new ad targets with a higher conversion rate and at a better price
- - -
Ad Tech Tapvalue Omni channel data platform for retailers Enables cross device tracking and better ad targeting - -
Ad Tech The AdexData management platform for programmatic advertising with real-time access to data marketplace
Facilitates data aggregation and distribution - -
Ad Tech ZeotapMonetizes data from telecom operators by making it actionable and accessible to advertisers
Allows the use of telcos data for better targeting in advertising
- - -
Position in the Data Chain
Sector Name What Added value Storage Processing Collection InterpretationActionable
data
Agriculture Silent HerdsmanCollects live data from cattle (temperature, rumination or not, eating or not) to provide predictive analytics and prevent disease
Provides better health for animals and a deeper knowledge of cattle
- - -
Analytics AitoUnifies business, network, product and customer data for real-time analysis, discovery and reporting
Un-siloed data and real-time analysis - - - -
Analytics Analytics Engines Big data platform for complex analytics and real-time processing Enables faster, more in depth and real time analysis - - -
Analytics Meniscus Analytics platformEnables companies to manage a wide range of data from which to deduce calculations
- - - -
Analytics Semmle Data analytics platform for software engineering Gains insights into coding - - - -
Automotive AdasWorks Software for self driving carsEnables a computer to "read and understand the road" and to drive a car automatically
- -
Automotive AutomileCollects data from a car (fuel, position, maintenance, driver performance) and uploads this to the cloud
Enables data collection - - - -
AutomotiveGreenRoad
TechnologiesLeverages on data to measure, improve and sustain safe and fuel-efficient driving behavior
Results in safer fleets and lower fuel consumption - - -
AGRICULTURE – ANALYTICS – AUTOMOTIVEPosition in the Data Chain
CUSTOMER INSIGHT (1/2)
Sector Name What Added value Storage Processing Collection InterpretationActionable
dataCustomer
insightbd4travel Personalizes the travel portal user-experience in real-time Enables relevant and personalized offers - -
Customer insight
Big Data For Humans
Analytics to better understand customersHelps companies manage/monetize their customers and save money using data science
- - -
Customer insight
Boxever Personalizes the travel portal user experience in real-time Enables relevant and personalized offers - -
Customer insight
Clarisite Behavioral analytics on web/mobileAllows marketing teams to instantly drill down into site usability and functionality by capturing, recording and indexing every single customer session in full
- - -
Customer insight
CustomermatrixBig data powered CRM leveraging on cognitive computing to provide high value recommendations
Higher value added CRM system - - - -
Customer insight
FeaturespaceAdaptive behavioral analytics for fraud management, responsible gambling and churn protection
Avoids fraud, allows more transactions from customers and detects gambling addiction
- - -
Customer insight
Innometrics Aggregates consumer data and allows for segmentationAllows centralized consumer data and better segmentation
- - - -
Customer insight
Intent HQCustomer segmentation based on traffic data matched with publisher data allowing for ad targeting
New kind of segmentation and targeting, for a better understanding of media audiences
- -
Customer insight
Intersec Extracts value from mobile network operators' big data Allows to gain knowledge from MNO networks - - -
Customer insight
NewsWhipDetects the web's top trending topics through social sharing analysis
Allows for trending contents discovery in real-time - - - -
Position in the Data Chain
Sector Name What Added value Storage Processing Collection InterpretationActionable
dataCustomer
insightPredicsis Leverages on data to predict customer behavior (e.g. churn)
Makes it possible to predict behavior among customers
- - -
Customer insight
QubitLeverages on e-commerce customer and traffic data to customize experience and provides BI
Enables better experience, knowledge and decision for e-merchant
- - .
Customer insight
Ravelin Machine learning for fraud detection Prevents fraud - - -
Customer insight
Salviol Analytics software for fraud detection Detects fraud - - -
Customer insight
Search'XPRLeverages on traffic data and cognitive science to customize user-experience and improve e-commerce conversion
Enables better user experience and conversion in e-shops
- -
Customer insight
Sentiance SDK to collect contextual dataEnables a better understanding of interaction with mobile audience
- -
Customer insight
Shift Technology Leverages on data to detect insurance fraud Improves fraud detection - - - -
Customer insight
Signal Media Text analytics platform Identifies and analyzes trends - - - -
Customer insight
WebtrekkReal-time web analytics with raw data, aggregating different data source (CRM, Traffic,etc.) allowing RTB and customization
Allows automated advertising targeting and site customization based on individual user behavior
- -
CUSTOMER INSIGHT (2/2)Position in the Data Chain
DATA DISTRIBUTION – DATABASE
Sector Name What Added value Storage Processing Collection InterpretationActionable
dataData
distributionPush Technology Cloud based infrastructure to provide reactive and fast data stream Enables scalability and speed to deliver data - - -
Database ArangoDB Distributed free and open-source NoSQL database Velocity - - -
Database CartoDB Maps and analyzes location dataMakes it easy to see and understand/explore location data
- - - -
Database Clusterpoint SaaS and distributed NoSQL database offering real-time processing Easier scalability for NoSQL database - - -
Database Crate Data SQL syntax database for big dataAllows making MySQL queries with a big data database - - -
Database Elastic Big data database software (Elastic search) Ability to process big data sets - - -
Database GeoSpockSearch Engine for the rapidly-changing, multi-dimensional, physical world
Scalable, real-time geospatial database - - -
Database Neo Technology Graph database Allows graph data modeling on big data sets - - -
Database Swarm64 Robust database solution Increases capacity of databases - - -
Position in the Data Chain
Sector Name What Added value Storage Processing Collection InterpretationActionable
data
e-Commerce Cortexica Deep learning applied to fashion visual recognition Enables visual search for fashion - - -
e-Commerce EDITDLeverages on real-time analytics of pricing, assortment and deep product metrics to help fashion retailers structure their pricing competitively
Optimizes pricing and timing for e-merchants - - -
e-Commerce Flyr Predicts the future pricing of airfares to optimize booking Optimizes flight bookings - - -
e-Commerce Netwave Real-time personalized customization of e-commerce websites Improves conversion rates of e-commerce websites - - -
e-Commerce NostoProvides a personalized e-shopping experience, including Facebook advertising and post-visit triggered emailing
Allows automated e-shop conversion funnel management
- -
e-Commerce Ometria Predictive software for e-commerce marketingIncreases revenue by creating campaigns to suit customers' profiles
- - -
e-Commerce OrderDynamicsLeverages on retailers' data to recommend actions for products, customers, channels and marketing to improve their omnichannel operations
Allows retailers to provide an omnichannel customer-centric experience
- -
e-Commerce Profitero Price monitoring for e-retailersAllows optimal pricing within the competitive environment
- - -
e-Commerce WebData SolutionsPrice monitoring for e-retailersAllows optimal pricing within the competitive environment
- - -
e-Commerce YieldifyPredictive marketing abandonment solutions for e-commerce conversion
Increases conversion on e-commerce websites - -
E-COMMERCEPosition in the Data Chain
ENERGY – ENVIRONMENT
Sector Name What Added value Storage Processing Collection InterpretationActionable
data
Energy Actility SmartGrid, M2M and Internet of Things (IoT) enablerOptimization of energy production and peak load management
- -
Energy Effigenie Leverages on real-time thermic data to control heating in a building Optimal heating and lower energy consumption - - -
Energy LimejumpProvides virtual electricity to the network by reducing the consumption of a group or user
Allows for efficient peak consumption management and lowers production capacity needs
- -
Energy OnzoMeasures electricity consumption per device and provides insights to customers and utilities
Provides a deeper knowledge of electricity consumption to provide advice to the consumer and allow utilities to improve network planning
- - -
Energy QwikSenseCollects energy indoor data (CO2, temperature, humidity, air pressure) to optimize energy consumption and improve well being
Reduces energy consumption and improves work conditions
- - - -
Environment Enevo Leverages on big data to optimize waste collection.
Improves waste collection efficiency by enabling more waste to be collected with the same fleet and on shorter routes. Able to measure individual waste production and price individual waste collection
- - -
Environment Inflowmatix Optimizes water utilities and IT systemsImproves the management of leaks, demand, energy and operational incidents
- - -
Position in the Data Chain
FINTECH – HEALTH
Sector Name What Added value Storage Processing Collection InterpretationActionable
data
Fintech AireCredit scoring using machine-learning and statistical modelling, creating a fair and transparent credit score for consumers
Increases credit reach / reduce credit risk, improved transparency
- - -
Fintech Credit Benchmark Gathering credit risk informationProvides the market with better data on credit information
- - - -
Fintech KlarnaAllows online buyers to pay for ordered goods after receiving them thanks to credit and fraud risk algorithms
Makes for a better customer experience, higher conversion rates, and less risks
- - - -
Fintech Kreditech Innovative banking solutionsAllows for faster credit scoring of individuals based on 20.000 data points
- -
Health BedditMeasures and collects data to improve sleep with analytics and recommendations
Allows users to track their sleep - -
Health Big HealthUses tracked data to create highly personalized behavioral medicine programs (cognitive therapy) applied for instance to sleeping
Computer based behavioral therapy - -
Health Cortrium Body sensors and data collection Lets physicians remotely track patients' vital signs - - - -
Health CubeSensorsCollects data about home interior air and provides recommendation
Better air quality - - -
Health Lifesum Aggregates fitness apps' dataAllows healthier behavior, better knowledge of one's behavior and for a more efficient diet
- - -
Health LindaCare Simple integrated data platform for medical tele-monitoringImproves quality of care and patient safety with a simplified patient tele-monitoring
- - -
Health MySugr Aggregates and track diabetes dataAllows for a better understanding of one's health and a better behavior
- - - -
Health Sensovida Sensors for smart home and connected healthMakes it possible to detect emergency risks and abnormal behavior
- -
Health Sophia GeneticsProvides physicians with secure data storage and advanced genetic diagnostic / analytics software
Lets physicians provide personalized, predictive, preventive and participatory healthcare - -
Position in the Data Chain
HORIZONTAL SOFTWAREHOSPITALITY - HR
Sector Name What Added value Storage Processing Collection InterpretationActionable
data
Horizontal software
Bitext Text analytics (sentiment analysis, categorization, entity extraction) Text understanding - - - -
Horizontal software
Blue YonderPredictive platform which automates decisions in real time and delivers precise forecasts for retailers' stocks
Provides forecasts, automatized and optimized decisions for stock management
- - -
Horizontal software
Brand a Trend GmbH
Text analytics (sentiment analysis, categorization, entity extraction) Text understanding - - - -
Horizontal software
DataikuIntegrated development platform for data professionals to turn raw data into predictions
Eases deployment of prediction algorithms on existing data warehouse
- - -
Horizontal software
Massive Analytic Predictive analysis for businesses Allows data driven forecasting and decision making - - - -
Horizontal software
Neokami Artificial Intelligence platformMaking data driven decisions by predicting a wide range of business matters
- -
Horizontal software
OpenDataSoft Visualization platformEnables users to visualize and interpret heterogeneous data
- - - -
Horizontal software
RedbirdDrone data collection and processing (network supervision, geospatial, agribusiness)
Enables better decision making based on drones' collected data
- - -
Horizontal software
Snips Data contextualization for appsEnables the end user to smoothly interact with apps thanks to contextualization
- - -
Horizontal software
SynerScope Software for data visualizationProvides a tool to visualize relationships within a huge data set and detect anomalies
- - - - -
Hospitality PriceMatch Leverages on hotels' data to predict and optimize room filling ratesAllows for optimal room price-fixing in order to maximize hotels' fill rate and revenue
- -
Human Resources
Clustree Uses the data to give career suggestionsAnalyzes millions of pathways to maximize the company's talent
- - -
Human Resources
Jobandtalent Job matching platform based on linguistic pattern recognitionReverses the job search process: highly targeted jobs are sent by email to passive candidates
- - -
Position in the Data Chain
IoT – IT – LOGISTICS - PROCESSING
Sector Name What Added value Storage Processing Collection InterpretationActionable
data
IoT Concirrus IoT middleware cloud and hardware serviceCreation of connected devices and platform to enter into the IoT world
- - - -
IoT EVRYTHNGIoT cloud platform collecting data from connected devices and ability to activate them remotely
Provides a unified platform to access and activate connected devices
- - -
IoT Relayr IoT hardware and software Allows developers to build IoT apps - - - -
IoT thethings.io IoT platformEnables development of IoT applications and connecting objects
- - - -
IT Logmatic.io Server logs analysisAllows full server monitoring through real-time log analysis
- - -
IT opvizorSaaS platform to predict and prevent datacenter issues through crowdsourcing and pattern recognition
Provides automated support tracking issues and giving comprehensive information on how to solve problems
- -
Logisitics Traxens Sensors for freight forwardingEnables tracking and ensuring secure transportation of containers
- - - -
Logisitics XenetaPrice comparison service for sea freight based on crowdsourced data to find the cheapest port to port combinations
Finds cheaper sea freight routes - - -
ProcessingCambridge Quantum
Computing LimitedQuantum computing
Makes for easier and quicker complex problem solving
- - - -
Position in the Data Chain
REAL ESTATE – RETAIL – SALES & MARKETING
Sector Name What Added value Storage Processing Collection InterpretationActionable
data
Real estate Land InsightOnline solution to recognize and manage off-market lands opportunities
Allows identification of new sites, risk assessment and connection with landowners
- - -
Retail Geoblink BI solution leveraging on data to optimize retailers' shop networksOptimizes selection of store and site networks, applying advanced analytics over small and big data
- - - -
Retail Relex Solutions Supply chain management software Improves the supply chain - - - -
Retail ViewsyRetail analytics tool based on in-store sensors (Wi-Fi) and data (sales, video)
Enables a deeper understanding of consumers' behavior inside a shop
- - - -
Sales & Marketing
BrandtoneBuilds mobile campaigns and collects interactions in a database to help brands to engage with customers
Creates customer insights for advertising - -
Sales & Marketing
BrightSunLeveraging on smart data to identify investment opportunities for funds
Find unforeseen opportunities - - -
Sales & Marketing
Growth Intelligence
Qualifies sales leads based on a conversion prediction score Identify and focus on only high potential prospects - - - -
Sales & Marketing
Innaas Collects data from business entities and provides KPI visualizationAllows for data collection and centralization from multiple business entities
- - - -
Sales & Marketing
Kuldat Web platform for B2B prospectionInsights for optimizing B2B marketing campaigns and find new relevant prospects
- - -
Sales & Marketing
NGDATA Software for CRMEnables companies to leverage their marketing and improve their CRM
- - -
Sales & Marketing
Relay42 Tag and data management softwareProvides relevant data on customer profiles for marketers through integrating all cross channel and cross device customer data in one single platform
- - -
Sales & Marketing
SpazioDatiKnowledge-graph of places, events, companies and geographies accessible from a single API.
Enables automatic entity extraction from a text via an API
- -
Sales & Marketing
Telectic Enriched database for the professional worldEnables monitoring and tracking changes within a particular business field
- - -
Sales & Marketing
Tinyclues Software for marketing automation Delivers the right message to the right person - - -
Position in the Data Chain
SECURITY – SERVICES – SPORT – SPORT STORAGE
Sector Name What Added value Storage Processing Collection InterpretationActionable
data
Security Blueliv Uses big data and machine learning to prevent a cyber attack Cyber-attack prevention - - -
Security BrainwaveRights management audit tool based on data to detect abnormal activity and prevent fraudulent access
Strengthened and automatized security policy - - -
Security Buguroo Cloud security software for detection, analysis and management Fight network threats, manage and monitor risk - - -
Security Darktrace Identifying new, emerging threats in real timeEnables proactive defense against in-progress cyber-attacks
- -
Security Nexthink Real-time monitoring of information systems to improve securityTransforms information system end-users' data into actionable analytics
- -
Security Panaseer Cyber security softwareLeverages on security data (hacker attacks and company defenses) to analyze and make better decisions regarding cybersecurity
- - -
Services Unbabel Online human corrected machine translation service Enables faster translation with high scalability - - - -
Sport FitmoTrack sporting activity by wearable sensors and provide a custom program by a coach
Provides a custom coaching program with personalized recommendations from a real coach
- - -
Sport Metrica Sports Video and data analysis for football teams Allows better tactical analysis for football teams - - - -
Storage Amplidata Large scale distributed online storage Scale, velocity, reliability - - - -
Storage Scality Cloud data storage services Building petabyte storage - - - -
Position in the Data Chain
ANNEX 2: BIG GUYS
The fundraisings >€20m that we excluded in our amounts analysis
BIG GUYS
€212,000.000
€45,000.000
€110,000.000
€64,000.000
€65,000.000€154,000.000
Excluded from amountsbased analysis
BIG GUYS
Automotive 24 M€
Processing 47 M€
Security 21 M€
Customer Insights
24 M€
E-commerce 38 M€
HR 23 M€
Database 21 M€
Database 65M€
Finance 118 M€
Horizontal 70 M€
Customer insight
25 M€
Finance 90 M€
Retail 20 M€
Energy 23 M€
Storage 45 M€
Excluded from amountsbased analysis
ANNEX 3: AMOUNT ANALYSIS
The fundraisings >€20m that we excluded in our amounts analysis
35%
AdTech
E-Commerce
Health
Customer Insights
Sales & Marketing
Horizontal software
Excluding financing round > €20m
42,6
45,8
50,6
60,1
73,6
78,9
TOP SECTORS€M INVESTED IN DATA STARTUPS
THE REAL WORLD IS BEING "DATA-FIED" TOO (€M)
Excluding financing round > €20m
Digital sectors Traditional sectors