the damned screening report
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
THE DAMNED PROMO SCREENING
Online Marketing/Street/Print/Social Media DMA: Los Angeles
Project Manager: Sean Bello [email protected]
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Overview of Campaign This report recaps our efforts promoting an hosting an advance screening of THE DAMNED in Los Angeles. Our efforts included the following:
1. Screening Page – Utilizing the CC e-ticket marketing solution. 2. Banner Advertising – Hosted on campuscircle.com 3. Dedicated Emailing – To CC members in L.A. promoting the screening 4. Social Media Outreach – Screening posts on FB, Twitter and Instagram 5. Print Advertising – A promo ad for the screening ran in CC newspaper 6. Street marketing – Flyer distribution in LA promoting film release 7. Newsletter Advertising/Calendar Listing – Promoting film release 8. After-Party – For the filmmakers and guests.
The screening was a great success. We had 190 people attend the event. We also had a total of 2,876 bitly related clicks and over 10,000 content related page views.
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Screening Page
Page Views– 3,646
Entries – 927 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 579K+. Clicks – 460.
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Dedicated Email
Delivered – 32K+ (3X) Opened – 6,600
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Film Trailer
Page Views – 671
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Print Advertising
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Attendee Demos - Age
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Attendee Demos - Gender
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Attendee Demos - Ethnicity
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Attendee Demos - Status
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Screening Pictures – L.A. #1
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Screening Pictures – L.A. #2
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Screening Pictures – L.A. #3
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Screening Pictures – L.A. #4
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Screening Pictures – L.A. #5
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Campus Circle
Newsletter Emails – 22,698 Opens – 2,300
Weekly Newsletter Campaign Clicks– 30
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Calendar Listing
Page Views – 71 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Street Marketing – L.A. #1
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Street Marketing – L.A. #2
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Street Marketing – L.A. #3
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Street Marketing – L.A. #4
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Street Marketing – L.A. #5
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Street Marketing – L.A. #6