the customization of skin and hair care · skincare haircare what issues are consumers facing? fine...
TRANSCRIPT
© 2012 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
The Customization of Skin and Hair CareAmy Ziegler, Mintel Beauty & Personal Care
mintel.com2 mintel.com
Every day at Mintel…
mintel.com3
What are the trends?
Many MesConsumers are diverse individuals, with multiple identities and niche interests
Segmentation Consumer fragmentation is forcing
manufacturers to anticipate who their target consumers will be
Source: Mintel BPC Platform Trends, and Mintel Inspire
mintel.com4
How are the markets performing?
Actual and forecast annual sales change in US skin and haircare, 2006-2015
Source: Mintel Oxygen Haircare US Report, May 2011, & Oxygen Facial Skincare US Report, February April 2011
mintel.com5
Skincare Haircare
What issues are consumers facing?
Fine Lines & WrinklesDry Skin
Age SpotsBlotches
Under-Eye CirclesSagging Skin
Uneven Skin ToneVisible Pores
Stretch MarksRough Skin Texture
Dull Skin
Gray HairThinning Hair
Dry Hair DandruffColor-Treated Hair
Split Ends FrizzNo Volume Oily Hair
Static & Fly-AwaysDull Hair
Knots/TanglesChemically-Treated HairOverprocessed Hair
Source: Mintel Oxygen Haircare US Report, May 2011, & Oxygen Anti-Aging Facial Skincare US Report, February 2011
mintel.com6
What do consumers want?
mintel.com7
Claims addressing haircare concerns are steadily increasingFast-moving claims in haircare launch activity, 2008-2011
Source: Mintel GNPD Haircare NPD 2008-2011
mintel.com8
Kérastase Age Premium Structuring
Styling Mousse
Bionée Renewing Shampoo
Avon So Luminous Dazzle Hair Mist
Promoting products for lifestyle changes and events
Source: Mintel GNPD Search, Haircare, 2011
mintel.com9
Sports Solutions Refresh Fresh Ocean
Air Shampoo
Garnier Fructis Pure Shine Strengthening
Shampoo
Kosé Paul Stuart Men’s Hair Gel
Specific products target niche consumer groups
Source: Mintel GNPD Search, Haircare, 2011
mintel.com10
Claims surrounding specific problem areas are on the rise in skincare new product developmentFast-moving claims in skincare launch activity, 2008-2011
Source: Mintel GNPD Face and Eye Skincare NPD 2008-2011
mintel.com11
Bernard Cassiere Gentlemen’s Nice
Maturity Fluid!
Grace Sofina Medicated Lotion
Extra Rich
Specific Beauty Daily Gentle Cleanser
Catering to consumer demographics with skincare innovation
Source: Mintel GNPD Search, Face & Eye Skincare, 2011
mintel.com12
Natura Chronos Moisturizing Face
Cream
Dermika Anti-Age 60+ V-Contour Repair
SerumgeoGiRL T2G Cleanser
Specific solutions meet the skincare needs of various age groups
Source: Mintel GNPD Search, Face & Eye Skincare, 2011
mintel.com13
Future innovations in skin and haircare will continue to focus on segmentation
Consumer Identities
Advanced Technologies
New Ingredients
© 2012 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
Thank you!