the csr scene: from checkbook philanthropy to authentic engagement

#VMSummit16#VMSummit16

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Sarah E. Hayes and Lynne D. Filderman

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The CSR Scene: From Checkbook Philanthropy to Authentic Engagement

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Consultant DirectorSales and Business DevelopmentVolunteerMatch

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Sarah E. Hayes

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The Way We Were Corporate Check Writing (especially with publicity!)

Executive-Led

Not Related to Volunteering

United Way Traditional Workplace Giving Campaigns

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Corporate Volunteering Enters the Scene CV defined as a “field” more than 30 years ago!

The Points of Light Foundation was established in 1989 Many companies began their official foray into CV

with a big ‘Day of Service’

The Triple Bottom Line emerged

Changing nature of the Workforce

NGO/Business relationships began changing

Companies from Mars – Nonprofits from Venus

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The Way We are Now

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Moving to a Broader View

Balance Between Skills Based Volunteering (SBV) and Traditional Volunteering – Plus Virtual Volunteering

Dollars for Doers, Matching Gifts, Days/Weeks/Months of Service Still Thrive

Skill Building and Professional Development – Human Resources Involvement

Social Entrepreneurship

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CV, CSR and Philanthropy Embedded in the Business

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The Wide Blue World Cross-Border Programs –

Popular and Trending but Expensive

Global Much More Important but Still Challenging

The United Nations Sustainable Development Goals (SDGs) and Impact 2030

Richer NGO/Business Partnerships

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Back to the Future Technology and Social Media

Emerge as Factors Key is Communicating To and

Reaching Boomers, GenXers and the Illusive Millennials

Still Very Little Institutional Knowledge Passed On

Moving to a Broader View continued

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Strategic Partnerships and Social InnovationSenior Consultant@Filderthropic

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Lynne D. Filderman

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Community RelationsCheckbook Philanthropy, Paper Pledges & United Way Campaigns

Corporate & Strategic Philanthropy

Signature Programs, Branded Campaigns, Charity Choice

Corporate CitizenshipTechnology Platforms, Choice, Volunteerism

Fully Integrated Employee Engagement & Corporate Social Responsibility

30 Years in One Slide…

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Companies

Nonprofits

Employees

This is now…

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Snapshot 2013 – Trends and Strategies to Engage Employees in Greater Giving

“Snapshot 2013 reveals the most dramatic shift we’ve seen in workplace giving”

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“Employers understand this changing environment and are realigning in ways that integrate corporate goals, employee expectations, and opportunities to grow giving.”

Snapshot 2013 – Top Components of Future Campaigns

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Snapshot 2014 – Rising Tide of ExpectationsCorporate Giving, Employee Engagement and Impact

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Snapshot 2014 – Corporate-Nonprofit Partnerships

Building strong corporate partnerships & WPG strategies

Sustaining those corporate relationships

Responding to increased # requests to field teams ofemployee-volunteers

Key Challenges to Sustain Corporate Relationships

Challenge #1

80%Challenge #2

90%Challenge #3

50%

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Snapshot 2015 – The New Corporate DNA:Where Employee Engagement and Social Impact Converge

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Prefer deeper partnerships with a smaller number of nonprofits

Expect greater accountability for partners to demonstrate impact

Seeking more opportunities for employees to engage with nonprofits in meaningful ways

Expectation #1

73%Expectation #2

69%Expectation #3

67%

Snapshot 2015 – Corporate Expectations of Nonprofit Partners

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Snapshot 2013 v. 2015 Top 5 Components of Employee Engagement Programs

Snapshot 2013 Snapshot 2015

Year-round volunteeringGiving and volunteering central to engagementConnect employees to corporate signature programsYear-round givingConnect employees to causes they care about

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Sarah E. Hayes and Lynne D. Filderman

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What are the biggest changes you have had to adapt to over the past 3-5 years?

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Pop Up: Question 1


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Given all the changes we’ve described, what 2 or 3 opportunities do you see that will make it possible to strengthen your partnerships or move your programs to next level?

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Pop Up: Question 2

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Key Points Corporate–Nonprofit Partnerships are no longer based on checkbook

philanthropy but on full engagement. To be sustainable, they require an investment of time.

Volunteerism is THE on-ramp to full engagement.

Volunteer engagement MUST be beneficial to the company, nonprofit and employee.

There are many roads to go to Chicago…The point is we all want to get to Chi-Town and make an impact!

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THANK YOU!

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Sarah E. Hayes Lynne D. [email protected] [email protected]

@Filderthropic

mailto:[email protected]

mailto:[email protected]

the csr scene: from checkbook philanthropy to authentic engagement

Government & Nonprofit