the content survey: preliminary results 2015

thecontentsurvey.com

The Content SurveyHow do nonprofit leaders think about creating and measuring content that impacts social change?

Bright+3 : Echo & Co.

http://thecontentsurvey.com/


Who Participated

So far, 67 organizations have responded.

30 small groups (less than 20 staff)9 mid-sized organizations (20 - 50 staff)

11 large groups (51 - 100 staff)17 very large organizations (over 100 staff)




Range of ParticipantsMost respondents use

direct advocacy education

to achieve their mission.

also

researchcommunity organizing

policy makingcommunity service




Who Has a Content Strategy?

No clear correlation between size and having a content strategy.

23% of small groups have a content strategy. Large orgs? Also 23%.

Only 1 in 4 have a content strategy




Does a Content Strategy matter?

Groups with a content strategyreport having more powerful

content

regardless of size




How Do You Measure Success?

Almost everyone trackspageviews

clickssocial media sharing

One half or less track actions likenew subscribersmoney raisedcontent reuse




The direct connection between content and outcomes (and vice versa)

How it leads to real change. i.e., does it change hearts & minds?

If it's helping us advance our core outcomes.

Better tracking. Where does it go? Who does it reach? Do they take it further?

What’s the One Thing You Don’t Know About Your Content?

(but wish you did)




Can We Measure Impactof Content?

(and lead accordingly)

Results

We’re tracking all the things

Some of us have a content strategy

Almost nobody knows if content is having an impact




What’s Next?

How do you connect content and impact?

Keep talking

take the survey





the content survey: preliminary results 2015

Government & Nonprofit