the content-grid-v2
DESCRIPTION
The Content Grid v2, created by Eloqua and JESS3, provides marketers with a framework for content marketing. The infographic visualizes the most popular types of marketing content, over which outlets they should be delivered, at what stage in the purchase process they make the most sense, and what KPIs should be used to measure their impact. The Content Grid v2 is a follow-up on last year's award-winning infographic, called The Content Grid.TRANSCRIPT
BUSINESS OBJECTIVES
AWARENESS CONSIDERATION CLOSE
TRAFFIC / PAGE VIEWS / TIME ONSITECONTENT DOWNLOADSINBOUND LINKS / PAGE RANKFANS / FOLLOWERSMENTIONS / COMMENTS / SHARES
OPEN / CLICK-THROUGHSINQUIRIES / DATABASE GROWTHFORM SUBMISSION RATEFUNNEL CONVERSION (STAGE CHANGE)
QUALIFIED / ACCEPTED LEADSMEETING WITH SALESOPPORTUNITIESACTIVE PIPELINE / PIPELINE VALUECLOSED DEALS
BORED AT WORK
VAGUE NOTION OF POSSIBLE SOLUTION
INTERESTED IN A SOLUTION
RESEARCHINGVENDORS
EVALUATINGPRODUCTS
NARROWINGFIELD
SOCIAL VETTING
NEGOTIATION
PURCHASE
PROS
PECT
GOAL
S
KEY PERFORMANCE INDICATORS
BROUGHT TO YOU BY AND
DISTRIBUTIONCHANNELS
v2CONTENTGRID
THE
QUORA / FOCUS / LINKEDIN
BLOGS / WEBSITES
YOUTUBE / VIMEO
VIRA
L V
IDEOS
INFO
GRAPHICSEB
OOKS, PLAYBOOKS & GUIDES
CURA
TED LISTS
ARTIC
LES
QUIZZ
ES & WIDGETS TREN
D REPORTS
E-NEW
SLETTERS
WEB
INARS
DEMO VIDEOS
PRES
S RELEASESIN
-PERSON EVENTS
INTE
RACTIVE DEMOS
WHI
TEPAPERS
ANAL
YST REPORTS
CUST
OMER TESTIMONIALS
FEAT
URE GUIDES
DATA
SHEETS
ROI C
ALCULTORS
PRICING GUIDES
REFE
RENCE CHECKLISTS
CASE
STUDIES
The “buying” process begins long
before a sales person contacts a
prospect. The fuel that drives a
prospect from latent interest to
active demand is created, curated
or procured by a brand, distributed
over social channels and measured
against business objectives. The
Content Grid v2 is a framework for
the process of Content Marketing.