THE CONQUISTADORS COLLECTIVE

A GUIDE FOR CLIENTS.

THIS BOOK IS ABOUT OUR BELIEFS.

BY READING THIS BOOK, YOU’LL GET A TASTE OF WHO WE ARE, WHERE WE COME FROM AND HOW WE WORK.

WHO WE ARE.

THE CONQUISTADORS COLLECTIVE IS A MUTI-DISCIPLINARY COMMUNICATIONS GROUP DEDICATED TO MANUFACTURING CHEMISTRY BETWEEN BRANDS AND CONSUMERS THROUGH IDEAS, INNOVATION, DESIGN AND TECHNOLOGY.

HOW WE ARE.

OUR ROOTS ARE HISPANIC. OUR MANNERS, EUROPEAN. OUR CURIOSITY, AUSTRALIAN. OUR UNAPOLOGETIC REBELLIOUSNESS, SOUTH AMERICAN. OUR WORK ETHIC, AMERICAN.

WE’RE CURRENTLY SETTLED DOWN AS NEW YORKERS.

AFTER A 16 MONTH WORLD TRIP, WORKING WITH TOP BRANDS FROM THE 5 CONTINENTS AND SURFING THE BEST WAVES IN THE PLANET, WE OPENED OUR FIRST OFFICE IN A MIDTOWN MANHATTAN PENTHOUSE.

BUT OUR SOULS ARE STILL NOMADS.

SOME OF THE BEST BRANDS IN THE U.S., CANADA, AUSTRALIA AND EUROPE HAVE WORKED WITH US.

IN THE LAST YEAR, THE CONQUISTADORS COLLECTIVE HAVE WORKED WITH NIKE, GOOGLE, INTEL, COKE ZERO, SPRITE, SWATCH, DANNON, VOLSKWAGEN, HONDA, BEN & JERRY’S, CADBURY, BACARDI, HYDROPONIC SURF CLOTHING, QUICKSILVER AMONG OTHERS.

WE CREATE THINGS BEYOND ADVERTISING.

THERE’S A LOVE-HATE RELATIONSHIP BETWEEN CREATIVES AND ADVERTISING. WE LOVE TO DO ADS AND ENTERTAINING CONTENT BUT WE ALSO LOVE TO CREATE THINGS THAT AREN’T NECESSARILY ADVERTISING.

THE CONQUISTADORS INVEST PART OF OUR TIME (AND MONEY) IN THE CREATION OF INTELLECTUAL PROPERTY.

A FEW CONQUISTADORISMS:

THE CONQUISTADORS ALWAYS BRING YOU NO LESS THAN 2 IDEAS AND NO MORE THAN 4.

WE UNDERSTAND HOW FRUSTRATING IT IS FOR A CLIENT WHEN AN AGENCY ONLY PRESENTS ONE IDEA AS AN ANSWER TO AN SPECIFIC BRIEF. TO AVOID THIS UNCOMFORTABLE FEELING AND A WASTE OF TIME AND FROWNINGS, WE PRESENT A REASONABLE NUMBER OF IDEAS.

A CONQUISTADOR ALWAYS CONQUERS FAST.

DEADLINES IN MARKETING ARE TIGHT AND CLIENTS NEED THINGS FAST.

THAT’S OUR JOB. DELIVER WHEN IT’S NEEDED.

IF A CONQUISTADOR’S IDEA DOESN’T FIT IN A TWEET, THEN THE IT ISN’T GOOD.

IDEAS THAT CAN’T BE EXPLAINED IN 140 CHARACTERS ARE PREDESTINED TO DIE. THAT’S WHY WE WRITE THEM IN A VERY SIMPLE WAY.

A GOOD CONQUISTADOR THRIVES ON ENERGY.

PRESSURE, TIGHT DEADLINES, AND ANXIETY BRING A WONDERFUL ENERGY THAT CAN BE CHANNELED INTO THE BIRTH OF AN IDEA. OUR BEST IDEAS COME TO US WHEN DEADLINES ARE APPARENTLY IMPOSSIBLE.

A CONQUISTADOR NEVER LEAVES A FELLOW CONQUISTADOR BEHIND.

IF A CONQUISTADOR IS STRUGGLING WITH A BRIEF OR PROJECT, THE WHOLE FAMILY IS READY TO HELP.

THE CONQUISTADORS ARE A NEW BREED OF CREATIVES.

EVERY CONQUISTADOR KNOWS THAT INSPIRATION COMES FROM FREEDOM AND THAT BIG DREAMS START IN THE SMALL DETAILS.

THE CONQUISTADORS ARE CREATIVES THAT CARE ABOUT CULTURAL STRATEGY, TECHNOLOGY, THE ARTISTIC POINT OF VIEW AND THE CRAFT IN BOTH WRITING AND ART DIRECTION.

NOT EVERYONE CAN BE A CONQUISTADOR.

WHEN EVERYONE TALKS ABOUT TOOLS AND PLATFORMS TO CROWDSOURCE AND CONNECT THOUSANDS OF CREATIVES WITH YOUR BRAND, WE INVEST OUR TIME IN BUILDING A TEAM OF SELECTED INDIVIDUALS THAT ADD THE RIGHT EXPERTISE TO OUR COLLECTIVE.

EVERY CONQUISTADOR IS AN EXPERT IN THEIR AREA.

A TRUE CONQUISTADOR ALWAYS SPEAKS TWO LANGUAGES. EVEN IF IT’S JUST THE LANGUAGE OF LOVE.

WE ARE A MULTICULTURAL TEAM, SO EVERY MEMBER OF THE CONQUISTADORS COLLECTIVE SPEAKS THEIR OWN MOTHER TOUNGE AND OF COURSE, ENGLISH.

THE LIVES OF CONQUISTADORS ARE COLORFUL. NOT THEIR IDEAS.

WHAT REALLY MATTERS IS THE IDEA. PERIOD. IN A FIRST STAGE, WE DON’T SPEND TIME TRYING TO HYPNOTIZE OUR CLIENTS WITH COLORFUL AND PHOTOSHOPPED IDEAS. WE WORK HARD TO GO DEEP INTO THE CORE OF THE IDEA THROUGH WRITING AND BLACK & WHITE SKETCHES.

A TRUE CONQUISTADOR DOESN’T NEED AN OFFICE. BUT KNOWS HOW IT FEELS TO WORK IN A NICE ONE.

IF YOU WANT A BREAK IN YOUR ROUTINE OR A CHANGE IN YOUR ENVIRONMENT, COME AND VISIT US. WE CAN WORK TOGETHER IN OUR SUNNY PENTHOUSE LOCATED AT 1220 BROADWAY, MANHATTAN.

© The Conquistadors Method, New York, 2013.A book created by a few Conquistadorsin a few awesome afternoons at 1220 Broadway.Printed in April 2013 by Printing Resolutions.