the connection between big data and behavioural economics · 2016-12-16 · the connection between...
TRANSCRIPT
![Page 1: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/1.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
The Connection BetweenBig Data and Behavioural Economics
Colin Ho, Ph.D.December 7, 2016
![Page 2: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/2.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Ton of Data Available
![Page 3: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/3.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
MANY ANALYTICAL TOOLS
![Page 4: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/4.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
BUT NO FRAMEWORK TO GUIDE US
![Page 5: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/5.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Behavioral EconomicsProvides a Framework
![Page 6: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/6.jpg)
6The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Flow
1
The Data
2
Negativity Bias
3
Emotions
![Page 7: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/7.jpg)
THE DATA
![Page 8: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/8.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
7,000 Online Automotive Reviews
It drives very well, easy to maneuver, great road feedback, and accelerates very well and
can be quite fast - I have a manual transmission. I've redlined it multiple times
and it takes it like a champ. .
I can beat a motor cycle off the line and it corners like a demon.
the best part is its sporty character- very direct
handling, great breaks and engine that likes to go in high
revs.
These cars are ever so quiet that you barely hear the motor on them. I have the Ultimate package on mine, and believe me, the seats
on this one are purely luxuriously.
Engine is a sweetie. Good power and torque.
![Page 9: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/9.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
From 6 Countries
Australia
New Zealand
UK
IrelandUnited States
Canada
![Page 10: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/10.jpg)
NEGATIVITY BIAS
![Page 11: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/11.jpg)
11The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Negativity Bias
![Page 12: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/12.jpg)
12The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Positive Positive Positive Positive
NegativePositive
![Page 13: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/13.jpg)
13The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
1:
![Page 14: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/14.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Reviews Include Positive And Negative
Repairs (41%)
Electronics (25%)
Engine & Drive (23%)
Unreliable (9%)
Dealer and Car Problems (36%)
Good Car (59%)
Electronics (34%)
Like the Drive (46%)
Reliable (19%)
Like the Power (50%)
Like the windows/interior (25%)
Economical and Practical (42%)
![Page 15: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/15.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Relative Impact On Overall Rating
Electronics (-47)
Unreliable (-79)
Electronics (+38)
Reliable (+48)
![Page 16: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/16.jpg)
EMOTIONS
![Page 17: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/17.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Thinking About Others
Family, Space
Good & Comfortable
Reliable, Practical, Economical
Like How it Drives
Design, Style, Quality
Beautiful, Luxurious
Love the Car
![Page 18: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/18.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
![Page 19: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/19.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
![Page 20: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/20.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
![Page 21: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/21.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Summary
1
Big Data & Analytics
2
Negativity Bias
3
Emotions
![Page 22: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/22.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
[email protected] 7, 2016
Thank You!
![Page 23: The Connection Between Big Data and Behavioural Economics · 2016-12-16 · The Connection Between Big Data & Behavioural Economics –NewMR Webinar Colin Ho, IPSOS, 2016 7,000 Online](https://reader033.vdocuments.site/reader033/viewer/2022060308/5f0a1f697e708231d42a1f26/html5/thumbnails/23.jpg)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Q & A
Ray PoynterThe Future Place
Colin HoIPSOS