the connected life: from mobile to automobile - driving consumers to your brand
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Mobile Marketing Association
Johann Jungwirth President & CEO Mercedes-Benz R&D NA, Inc.
Bryan Trussel CEO / CoFounder Glympse Inc.
Mobile Marketing Association
The Connected Vehicle – by Mercedes-Benz Johann Jungwirth Mercedes-Benz Research & Development North America, Inc.
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Powertrain • emission-free driving • next gen energy storage • e4MATIC-All-Wheel-Drive
3D Body Engineering • light weight design • aerodynamics • safety
Connectivity • smartphone on wheels • cloud computing • car-to-x communication
Vehicle Design • innovative premium concept • trailblazing design • 4-seater luxury saloon
Individual Mobility in the Future: The Mercedes-‐Benz F125
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Embedded / Browser- based Experience
mbrace 2 - MB Apps
Smartphone-based Experience
Digital DriveStyle 4
Two Pillars of the Connected Car Strategy Customers want to conDnue their Digital Lifestyle in the Vehicle
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• Digital DriveStyle uses the Smartphone as engine – a world‘s first (iPhone 4 & 4S in Gen. 1); User InteracDon with the built-‐in controller, usage of HU-‐Display
• Smartphone App Trends & Innova8ons easily implemented with Silicon Valley InnovaDon Speed – available for Audio 20 & COMAND Online
• ImplementaDon of a “Social“ PlaEorm – must have for Digitals (NaDves & Immigrants) • Revolu8onary User Interface Design
Optional Kit
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Digital DriveStyle App for Mercedes-‐Benz Vehicles Launched in Sept. 2012 with the new A-‐Class
App: free
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• Digital DriveStyle App is free on App
Store in Germany, France, Italy, UK, Austria, Switzerland and Canada. USA will follow.
• Available in English, German, French, Italian & Spanish
• Offered for Audio 20 & COMAND
• Digital DriveStyle was shaped by two main trends: – Social Pla]orm with Easy Sharing – Visually Rich User Interface
Digital DriveStyle at a Glance
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iPod Media • Easy browsing through the locally
stored music database • Search Music via "Cover Art" • Apple‘s iPodOut that includes
„Genius“
Web Radio (Aupeo) • Instant access to thousands of stations
from around the world • Station search via Genre or Country • Station search via keyword • Station logo, bitrate shown in display if
supported by radio station.
Navigation (Navigon) • Various Display Options • Turn-by-turn navigation with TTS • Lane Guidance and Reality View • Google POI Search, StreetView,
Internet-based real time traffic information
CarFinder • Vehicle location saved automatically
when car is parked. • Map with walking directions back to
car.
Twitter • Display of Timeline • TTS Support • Retweet
Facebook • See your newsfeed and have it read
out via Nuance‘s text-to-speech engine
• Post vehicle information on your wall (e.g. „I‘m driving 150km/h on A81 and will arrive in 10 minutes)
• Facebook Events with RSVP functionality, guest list with images and navigation support, if address available.
• Share functionality via pre-canned messages
• Social Playlist for Media Contents
Personalized Radio (Aupeo) • Personalized Radio Stations • Stations by Artists • Curated Genre Stations
Glympse - (first-to-market)
• Share your realtime location with friends for a specific amount of time.
MyCar • Fuel Level • Odometer • VIN • More to come...
Siri • Apple’s natural speech input
Contacts/Handsfree Calling
Digital DriveStyle App Features
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DICE Sculpture Vision – Dynamic & IntuiDve Control Experience / Augmented Reality & Natural Gestures
Mobile Marketing Association
Mobile Marketing Association
Call, Text, Glympse
“I’m still in the city. I’ll grab a cab and call you when I’m close.”
“stuck in traffic, prbly 20 min late, srry. where will u b?”
Now send a Glympse
1990s make a Phone Call
2000s send a Text
“I’ll send you a Glympse” “Glympse me when you
leave”
Simple, Safe, Anyone
Glympse becomes the verb and noun for sharing location
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User sends a ‘Glympse’ to anyone.
Can be viewed on: • Desktop • Facebook • MobileWeb • Glympse Client • Twitter
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Glympse Heat Map
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Reviews & Awards
Glympse: The Coolest Thing your Smartphone can do
Top 10 Mobile Startups
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Top 10 Android Apps -
Glympse: Winner of Web 2.0 Expo Startup Showcase
Top 10 Must Have iPhone Apps -
Best Use of GPS or Location Technology Nominee
Top Prize: Best App for Sharing Your Location
Glympse: The 50 Best Mobile Apps
Top 10 Mobile Apps: #5 Glympse - Microsoft Windows Phone Blog
Best Windows Mobile Application Nominee
GetJar Getties
Wired Glympse
Tired Facebook Places
Expired Foursquare !
Most Innovative Use of Location by a Company Winner: Glympse Finalists: Location Labs, Foursquare
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The Product and MarkeDng Partnership