Trailer Analysis

The conjuring

Trailers

• Trailers are a form of advertising which give the target audience a little feel of the

whole movie. There purpose is to promote a film to the potential audience hoping the

will buy it on DVD and go and see it at the cinema.

• Horror trailer are certain elements through mise-en-scene and cinematography which

make them build up tension and scare the audience through fast pace editing,

something you wouldn’t see in a romance movie trailer.

• The choice of characters shown in the trailer normally represent the target audience,

this makes it clear for viewers if the film is aimed at them.

The Conjuring

• https://www.youtube.com/watch?v=qPxWnvUTwS

Having these two characters

are the opening shot of the

trailer tells the audience they

are going to be important

through out the film.

The black background and

the white faces instantly

makes the trailer seem

quite spooky, clearly

showing the viewer it’s a

horror trailer.

Just after the beginning of the

trailer there’s a close up of the

characters from the opening

scene, now introducing the

audience to these characters.

The trailer uses close ups to

show the fear on the characters

faces.

An extreme close up was used to

show the family all looking very happy,

which is the only part in the trailer

where they do all look happy.

A middle shot was used to show

the children from the family. It

shows them looking unhappy and

the youngest one is hugging her

sister because she’s probably

quite scared of what is happening

in their house.

A long shot was used to show the

house at night looking scary, this

introduced the setting to the audience.

From having this shot looking dark

and gloomy the audience instantly

knows things are going to happen

inside.

Before anything happens in the

trailer to scare the audience,

they are shown the family home

on a bright day using a low angle

shot.

Editing

• Towards the end of the trailer the editing uses lots of fast cuts with lots happening, this builds up tension and creates a sense of fear. It also makes it hard for the viewer to see what’s happening. This may make the audience to go and see the film in cinema or buy the film on DVD.

• The trailer also includes a lot of black outs with text, this gives a bit more information about the film and makes the trailer flow more.

• When the ‘scary’ parts happen in the trailer, dramatic sounds have been used to create the tension before it happens to make the audience werey of whats about to happen. The rest of the sound in the trailer is dialogue from the characters, which gives away a bit more of the story to the viewer.