the concept of swot analysis (strength, weaknesses, opportunities and threats) project chemlog -...

The concept of SWOT Analysis (Strength, Weaknesses, Opportunities and Threats)

Project ChemLog - Chemical Logistics Cooperation in Central and Eastern Europe

Agenda

1. Brief overview LOGISTIKUM

2. Role of LOGISTIKUM within the project ChemLog

3. Concept of SWOT Analisis

3.1 Target Group

3.2 Structure of SWOT Analisis

3.3 Methodological Approach

3.4 Design of Expert Workshops and Interviews

4. Selected pre-results of SWOT Analisis

5. Implementation of SWOT Analisis

Upper Austrian University of Applied Sciences – 4 Campus

Logistics in Steyr

EDUCATION

STUDIES FURTHER EDU. RESEARCH NETWORKING

Competence Fields

Retail, Industry, LSP

Application-oriented Development

Research

Supply Chain Management

Traffic Infrastructure & Sust. development

„Co-ordination Logistics“– Procurement– Production & Planning– Distribution

Logistics Enablers– Logistics-Technology (LTC)– Process Management– Logistics-Information

Systems

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Agenda




3.1 Target Group






Geplante AktivitätenPhase 1:

Phase 2:

Phase 3:

Phase 4:

Analisis and Exchange of Information

SWOT-Analisis, Best-Practice Study and Cases, Transfer of Know-How and experience

Investment Planning and PreparationIndicator system for evaluating infrastructure investments, feasibility studies on pipelines, intermodal, railway and waterway transport

Strategy development and Mainstreaming

Development of Central and Eastern European Feedstock Network Development of Joint Strategy and Action Plan

Dissemination and Communication

3 Dissemination events, Website (www.chemloginfo.com), Newsletter, Brochures, Regional Stakeholder Meetings

Proj

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gProject ChemLogResponsibility LOGISTIKUM

Tasks:

Analisis of the current situation of chemical industry in each partner region.

Identify strengths, weaknesses, opportunities and threats of chemical logistics in the partner regions as basis for exchange of experience

Develop a description of chemical logistics to have a common understanding of current situation

Identification of regional needs and future potential areas for cooperation and implementation of feasibility studies

Using Regional Stakeholder Meetings as Expert Workshops for analysis of strength and weaknesses, chances and barriers and the identification of best practice cases

Workpackage 3Analisis and Exchange of Information

Agenda




3.1 Target Group






SWOT Analysisfor every partner region

Strengths Opportunities

Weaknesses Threats Negative Factors

Positive Factors

Internal, supporting or hindering factors for value creation = influenceable

External, supporting or hindering factors for value creation = NOT influenceable

Regional Stakeholder Meetings

Individual expert interviews

Concept SWOT AnalyisTarget group

• Organic and inorganic chemicals• Industrial gases• Pharmaceuticals• Pesticides, Biocides• Fertilizer• Disinfectants• Detergents Raw Materials, Soaps,

Washing, Cleaning and Personal care• Paints, Varnishes, Printing inks, Fillers,

Mordtands, Wood Preservatives• ……• Plastic and Rubber Raw Materials and

Reclaimed Materials• Plastic and Rubber Products

• Logistic Service Providers• Industry associations• Political decision-makers in the field

of – Economcy – Politics and innovation– Transportation – Technology– Environment and energy– Etc.

Chemical Industry Service Sector (with relevance for the chemical industry)

Concept of SWOT AnalisisStructure

• Introduction to region / country• Description of domestic chemical industry• Description of transport infrastructure

– Intermodal– Pipeline– Road– Railway– Inland waterway

• Internal strenghts and weakness of the chemical industry from the logistical point of view in CEE

• External opportunities and threats of the chemical industry from the logistical point of view in CEE

Concept SWOT AnalyisMethodological approach

• Economic trends• Sociocultural trends• Technological trends• Environment and energy• Politics and innovation• Transport infrastructure

– Railway, Waterway, Road, Intermodal, Pipeline

• Safety and Security• Industry sector and competition

– Suppliers, customers, access to the market / market entry, substitutes,

• Procurement• Warehousing of raw materials, semi-

finished and finished products• Production logistics• Distribution and transport• Planning and controlling• Order Processing• Information logistics

Opportunities and Threats Strengths and Weaknesses

Concept of SWOT Analisis – Workshop Designfor Regional Stakeholder Meeting

RSM – Focus on Opportunities and Threats

Concept of SWOT Analisis – Interview Designfor invidual expert interviews

Interview – Focus on Strenghts and Weaknesses

degree of influence Distribution and Transport Strenghts? Weakness? neutral? Explanatory statement

high Delivery time and performancemedium Structure and degree of centralisation of the distribution networklow Payload optimization

Distance to customersMode of transportFreight costsDisposition of transportsConsolidation of shipments on selected products and destinationsFlexibility within distribution processesStability within distribution processesOutsourcing of Distribution and TransportCoordination and communication with Logistic Service Providersother……………………………………………………other……………………………………………………other……………………………………………………

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Agenda




3.1 Target Group






Selected pre-resultsInternal Strenghts

• Strong Integration of production processes• Internal Optimisation of Supply Chain Costs• Centralisation of „on-site“ Logistics• Stock management and control• Optimisation of der „on-site“ Logistics with LSP

– strategic and operative activities in logistics – Outsourcing und partnership concepts

• „ValuePark“ Concepts• On Site Terminals for intermodal transport• Pipeline networks for traffic avoidance• High safety standards for transport• Existing Flexibility (Purchasing, Production, Distribution and Contract Processing)• Performance Improvements through joint efforts and cooperation• On-site safety and security / management for crisis and risks

• High Supply Chain Cost 8-12 % of turnover• Insufficient reliability of selling forecasts – impact on planning and controling of

logistical processes• Insufficient ability to plan the demand of resources• Loyalty of customers• Communication and Language Barriers• Stability of production• Reliability and fulfilment of agreements• Often changing contact persons • Safety and quality

Selected pre-resultsInternal weaknesses

• Central Location in Europe at the crossroads of transport axes• Positive economic development and increasig freight transport• Good infrastructure especially road in Central Germany • International harmonization of transport and traffic related laws and

regulations (in particular regulations for hazardous goods and safety and security)

• Prioritization of traffic infrastructure issues within the political programs with special focus on international coordinated projects

• Infrastructure employment costs (costs of usage) as a vital source for financing infrastructure projects

• Cross-border capacity planning of traffic infrastructure across-the-carriers

• Reasonable and transparent policy on financial subsidies in the field of traffic and transportation for traffic infrastructure and the carriers rail and inland waterway

Selected pre-resultsOpportunities

• Lack of pipeline connections for Olefins between the chemical complexes • Rail Systems in West- and East-Europe not compatible • Inadequate rail- and road infrastructure • Lack of terminal structure for Inter-Modal traffic • Congested ports in the Baltic and the Black Sea • No harmonization of administrative and technical standards • Burocracy in Customs Clearance (RID SGMS)• No harmonization of social standards (driving hours etc) • No common safety and security standard • Absence of Emergency Response and Crisis Mgmt Systems (i.e. TUIS) • Hard to find people with excellent logistics background

Selected pre-resultsChallenges and Threats

• Price dependency of raw materials• Influence of Markets and Production locations in Middle East• Tariff policy of Transport Carriers• Political Instability, Theft (Product and equipment)• Insufficient wagons and turnaround possibilities at Russian side• One way flow (90% w-e, 10% e-w)• Behaviour of former state railway companies (blocking, intransparency and freight

costs) - Liberalisation

Selected pre-resultsChallenges and Threats

Agenda




3.1 Target Group






Implementation of SWOT AnalyisSchedule

• First analysis of SWOT by project partners (using existing materials, literature research, individual interviews with experts) Jan

• Presentation of preliminary results WG Meeting Austria 05.02. • Regional Stakeholder Meetings as Expert Workshops March • Presentation of draft SWOT Analisis WG Meeting Usti 15.4.

• Summary of results of Workshops from project partners Apr-May • Finalizing / Prioritization / Presentation of final results and

fields of actions recommendations June

….Questions….

the concept of swot analysis (strength, weaknesses, opportunities and threats) project chemlog -...

Documents

chemical industry slide

cee slide

public slide

campus slide

structure of swot analisis

exchange of information

eastern europe slide

research networking