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1

A SUMMER INTERNSHIP REPORT

ON

THE COMPARATIVE STUDY BETWEEN SUPERTECH WITH OTHER

REAL ESTATE COMPANYS FOR SALES PROMOTION

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIRMENT FOR THE AWARD OF PGDM DEGREE

UNDER THE GUIDANCE OF

INDUSTRY GUIDE: - FACULTY GUIDE:-

Mr. SACHIN JAISWAL Prof Mr. CHAKRAVORTY

(MARKET DEVELOPENT COORDINATOR)

SUBMITTED BY

NEERAJ KUMAR CHANDRA (2011-13)

Galgotias Business School

APPROVED BY AICTE, MİNİSTRY OF HRD, GOVT. OF INDİA)

1, KNOWLEDGE PARK, PHASE II, GREATER NOİDA. (U.P.)



2

On company Letter head

To whom it may concern

This is to certify that Mr./Ms…………………………….., Roll

no…………………………………. is the student of PGDM .

He/she has worked on the project titled

“………………………………………………………” under my

supervision and guidance. This is an original and authenticated

work done by him/her.

Guide

Date



3

CERTIFICATE

This is to certify that the project work done on (The comparative study

between supertech with other real estate companys for sales promotion)

is a bonafide work carried out by Mr./Ms.--------------- under my

supervision and guidance. The project report is submitted towards

the partial fulfillment of 2 – year, full time Post Graduate Diploma

in Management.

This work has not been submitted anywhere else for any other

degree/diploma. The original work was carried during --------to -----

in (Name of the organization).

Name & Sign of Faculty



4

ACKNOWLDGEMENT

I feel an immense pleasure in taking this opportunity to express my sincere

indebtedness and deep gratitude towards our respected faculty guide Mr.

chakravorty for encouraging me to work on this topic and being a constant source

of inspiration and guidance. I express my sincerest thanks for her constant

encouragement, meticulous, guidance constructive criticism and invaluable

Console throughout the study. Her kind advice, able guidance and high initiatives

have made it possible for me to accomplish this project report.

Further I am highly grateful to Mr. Sachin Jaiswal(MDC) who gave their full

support and corporation in getting good understanding of the topic chosen.

I am also deeply indebted to my parents for their sustained support of this

endeavour from its inception. Their love and wisdom made all the difference.

Last but not the least; I am also grateful to almighty for blessing me with loving

and supportive teachers and family.

DATE NEERAJ KUMAR CHANDRA



5

Declaration

I, Neeraj Kumar Chandra, Roll no 11 PGDM-M056, student of PGDM of

Galgotias Business School,,Greater Noida , hereby

declare that the project report on “THE COMPARATIVE STUDY BETWEEN

SUPERTECH WITH OTHER REAL ESTATE COMPANYS FOR SALES

PROMOTION is an original and authenticated work done by me.

I further declare that it has not been submitted else where by any other person in

any of the institutes for the

award of any degree or diploma.

Name of the student NEERAJ KUMAR CHANDRA

Date



6

NEERAJ KUMAR CHANDRA

(2011-13)

INFORMATION SHEET

NAME OF THE COMPANY: SUPERTECH LTD

ADDRESS OF COMPANY: SUPERTECH HOUSE, B28-29, SEC-58

NOIDA-201307,INDIA

PH NO.OF COMPANY : +91-120-4572600

FAX No. : +91-120-4669991

DATE OF INTERSHIP COMMENCEMENT: 15th APR’2012

DATE OF INTERSHIP COMPLETION : 15th JUN’2012

NAME OF INDUSTRY GUIDE : Mr. SACHIN JAISWAL

DESIGNATION OF INDUS. GUIDE : MKT. DEVELOPMENT COORDINATOR

STUDENT NAME: NEERAJ KUMAR CHANDRA

STUDENTS ROLL NO. : 11PGDM-M056

STUDENT EMAIL ID: [email protected]

STUDENT PH. NO: 8505831454

RESIDENCE PH. NO: +91-9897617036



7

PREFACE

Marketing is known to be as old as history of mankind. Previously it was known as

selling concept but today we call it Marketing concept. Marketing plays a vital role

in today’s business scenario in consumer Project Company, when there is such a

high competition in market.

The emphasis in the project is providing the study and an insight into Indian REAL

ESTATE Business scenario. The summer project is designed to provide

participation of PGDM (equivalent to MBA) program as on the job experience.

This has given a chance to try and apply the academic knowledge and gain insight

into corporate culture. This helps in developing decision- making abilities and

emphasizes on active participation by student.

I gained valuable experience and knowledge during the survey. The project is

consisting of our findings after data analysis and then conclusions were drawn andfinally recommendations were put forward.

NEERAJ KUMAR CHANDRA



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EXECUTIVE SUMMARY

Name: NEERAJ KUMAR CHANDRA (11PGDM-M056)

Year: 2011-2013 batches

Course: Post graduate diploma in management Institute: GALGOTIA BUSINESS SCHOOL “Greater Noida” Delhi NCR

Faculty Mentor: Mr Chakravorty

Industry Guide: Mr. Sachin jaiswal(MDC)

Supertech Ltd. (NCR)

Project Topic: THE COMPARATIVE STUDY BETWEEN SUPERTECH WITHOTHER REAL ESTATE COMPANYS FOR SALES PROMOTION

Project Objectives:

To know the stock position of Supertech and other competitor

To know who provides the better facility

To know the average per day sale of Supertech and Others

To know the promotional activity of superte

To know the percentage of outlet having Supertech signpost

Geographical area: The geographical area for the project survey was NCR.

This location was recommended by my industry guide

“Mr. Sachin jaiswal” (MDC)

Research Methodology: The research was done on daily basis, personal

Observation on merchandising, with the help of Questionnaires’



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TABLE OF CONTENT

S.NO TOPIC

1 INTRODUCTION

2 OBJECTIVE & LIMITATION

3 RESEARCH METHODOLOGY

4 RESEARCH SCOPE

5 REAL ESTATE INDUSTRY PROFILE

6 HISTROY & CURRENT SENARIO

7 SUPERTECH IN NCR

8 CHARACTERSTIC OF REAL ESTATE

9 ORGANISATION PROFILE

10 PROJECT OF SUPERTECH

11 ADVERTISEMENT & PROMOTIONALACTIVITIES

12 PRODUCT LINE

13 ADVERTISING STRATEGY

14 SWOT ANALYSIS

15 MARKET SURVEY

16 DATA ANALYSIS & INTERPRETATION

17 CONCLUSION18 SUGGESTION

19 BIBLIOGRAPHY

20 QUESTIONNARIES



10

INTRODUCTION

Real estate industry is one of the fast growing industries in India.

Marketing includes all the activities like promotion, distribution,advertising etc. to fulfil all the segments of consumers. Marketing is also to convert

social needs into profitable opportunities. So this topic provides all the essentials to

theoretical knowledge with practical knowledge and to inculcate the efficiency. It

is also requirement for the company to improve their service and product quality

for achieving their ultimate goal.

As far as the Real Estate market is concerned, it is facing the cutthroat

competition because of the availability of a large number of indirect as well asdirect competitors.



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OBJECTIVES & LIMITATIONS OF PROJECT

OBJECTIVES OF PROJECT


To know who provides the better service

To know the average per day sale of Supertech

To know the promotional activity of Supertech

To know the percentage share of cooling equipments

To know the percentage of outlet having Supertech

LIMITATIONS OF PROJECT

It was not possible to understand thoroughly about the different

marketing aspects of Real Estate in a span of 8 weeks months.

The survey was conducted in the peak season when the sale was too

high, by this I cannot get the appropriate result.

Money-as no stipend was given, it was difficult to cover a wide area.

All the work was limited in NCR area, so, the findings should not be

generalized. The finding of survey will be strictly based on the

response of retailers & distributors, since it is difficult to ascertain the

authenticity of their statement.



12

RESEARCH METHODOLOGY

OBJECTIVES FOR PROJECT


To know who provides the better facility

To know the average per day sale of Supertech


To know the percentage of outlet having Supertech


All the findings and conclusion obtained are based on the survey done in the

working area. Within the time limit, I tried my best to select the sample

representative of the whole group. During my job training I maintained

different routes during my dealer survey. I have collected data from the

distributors and retailer of NCR and the organization itself.

DATA SOURCES

Dealers,distributor internal company’s records etc.

RESEARCH DESIGN

Primary data being the main source for the research was collected by the

questionnaire filling by the Dealers and customer.

SAMPLE DESIGN

Since it is difficult to contact the entire population, sampling technique was

adopted. The employees were interviewed using convenience sampling

techniques.



13

SAMPLING PROCEDURE

Census survey

QUESTIONNAIRES DESIGN

Questionnaires were designed after the Objective given by the industry, deep

study of some research paper from different website, in such a way that it

would facilitate the respondents to reveal the maximum information.

PRIMARY DATA COLLECTION

The Primary data were collected by interaction with Dealers, Survey of Dealers

with the help of Questionnaires’. Interview and survey were conducted on the basis

of Questionnaires (prepared on the basis of objective given by industry); the

questionnaires were filled with proper information by the dealers.

SECONDARY DATA COLLECTION

The secondary data was collected on the basis of organizational files, official

bulletins and records, official journals, published data in the annual general

report and through various preserved information in the data base at the Real

Estate sites e.g. Www.Supertech ltd.com, www.Real State zone.com etc .



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RESEARCH SCOPE

The main scope of this research is ascertaining the various methods to increase

the sales volume and distribution activity of the project. The methods includeregular measures to make the brand position in the market and taking measures

to confirm the brand in position. One of the most important aspects of this study

is also to increase the market segments for the project.

Many more scope of this topic may be as follows

Target market segment.

Evaluating awareness about Real Estate Company.

Comparison of Supertech to competitors.

Identification of market potential.

Evaluating customers need with company project

Collecting suggestion for project improvement etc



15

HISTROY & CURRENT SENARIO OF

SUPERTECH

Supertech Group was founded in 1988. We developed some of the modern and

finest residential and commercial complexes in Delhi, National Capital Region

(NCR) and new urban settlement like Meerut, Moradabad, Haridwar and Rudrapur.

Since our inception we have been responsible for the development of many of

Delhi’s other well known urban housing colonies.

Our foray into real estate and construction industry led to the creation of various

landmark real estate projects. Crossings Republik, Emerald Court, Avant-Garde,

Shopprix Mall are few examples. Our residential townships have all the modern

and essential facilities, which includes commercial and retail properties in a

modern city infrastructure with schools, hospitals, hotels and shopping malls.

This Group has crafted architectural masterpieces like Emerald Court at Sector 93,

NOIDA and High End Residential Project with 7 star living facilities at Sector-34

NOIDA and a 7, 00000 square feet commercial hub, The Pentagon Mall in

Haridwar. Supertech Group had tied up with an MNC Group to set up a 5 star

Hotel at Rudrapur, Uttarakhand and a major health care company to open medical

facility outlets in different format at all the projects developed by the Group.

CURRENT SENARIO

Supertech Builders is all set to Launch their two new Projects - supertech New

Project in gurgaon and Supertech Renesa at Noida. Supertech Renesa located at



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Sector 118 Noida. Supertech Renesa Offering 2 & 3 BHK Residential Apartments

with good amenities Such as Swimming Pool, Kids Play Area, Gymnasium,

Landscape Garden, high-tech security, dedicated parking, modular kitchen with

piped gas supply, wooden flooring, ultra modern toilets and much more. Supertech

Renesa a world-class leisure and residential community spread out over approx 17

sprawling acres, Supertech Renesa Sector 118 Noida This project has been

envisioned as a complete, self-contained campus area built around the best of the

facilities where every home is designed to the most demanding standards. Renesa

Noida incorporates ecologically responsive urbanism at work in which the

environments behind and between buildings are as important as the buildings

themselves, and in which energy, water and resources are conserved whilst

maintaining human comfort and nurturing the spirit. It is minutes drive from

entertainment hub of Sector 18 Noida. The prime features of the project are high-

tech security, dedicated parking, modular kitchen with piped gas supply, wooden

flooring, ultra modern toilets, in-home maintenance services etc. Moreover there is

an in-house club with five-star offerings. The lush green surroundings of the area

are also surely going to add to the spell of living a magical lifestyle in these

blissful homes For Supertech Renesa and Supertech New Projects at Gurgaon.



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Profile

• Supertech Group founded in 1988. Supertech has successfully

completed 24 years in real estate business. Mr R.K Arora,Chairman, CMD and Experienced board members of supertech

• Mr R.K Arora achieved “Excellence Award in 2001 for his

outstanding contributions to real estate industry.

• Supertech Group has already converted more than 33 million Sq. ft.

area of residential and commercial projects and more than in 36

projects living nearly 30,000 families.

AND

Supertech says one thing that our world class architecture shows

true modern lifestyle.

• The company has just started 'Kaksha' a CSR acti-vity at its

ongoing projects to educate the poor c-hildren in the area and the

labourers working at construction project. The programme is an

initiat-ive of "Supertech Foundation" a Trust established by Mr. R. K.

Arora and his family members



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History

• Supertech developed some of the modern and finest

residential and commercial complexes i- n delhi, National CapitalRegion (NCR) and new urban settlement like Meerat

,Moradabad ,Har-idwar and Rudrapur. Since inception supertech

have been responsible for the development of many of Delhi’s

other well known urban hausi-ng colonies.

Residential townships of supertech have all th-e modern and

essential facilities which includ-es commercial and retail properties

in a mord-ern city infrastructure with schools, hospitals, hotelsand shoppingmalls.



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CSR

• Realty major Supertech Ltd., a socially aware co-mpany is

significantly contributing towards gro-wth of the society. Thecompany is aware about its social responsibility to give back a

certain sha-re to the socio-economic growth.

• Supertech provide public ameneties like running of community

centres, adoptation and

• Maintenance of parks and walkways where fami-les

spend time together further enriching their lives. The need

of the project area and CSR prog-ramme are developedkeeping in mind the identi-fied need. Also, provision of

ample greenery and open space at our residentail projects.

• The company believes in Social responsibility is ab-out giving

something back, and Supertech do this with every project

we take on.

• It believes in giving their clients a place to live, work

and flourish. It builds developments that enhance their

surroundings that enrich people's lives.

• The company has just started 'Kaksha' a CSR acti-vity at

its ongoing projects to educate.



20

Team of Supertech

Board of Directors

• Mrs Sangita Arora

• Mr Arun Kumar

• Mr S P Tripathi

• Mr Anil Kr. Rathore

• Mr Deepak Gupta

• Mr Jitendra Singh

• Mr Ashok Agarwal

• Mr Naveen Khanna

• Mr S K Chaudhary

• Mr Mohit Arora

• Mr Anil sharma

• Mr G L Khera

• Mr vikas Kansal

• Mr Pradeep kr. Goel

• Mr A K Jain



21

Quality Policy

• Supertech Group has been awarded an internati-onally recognized

ISO 9001:2001 certification and “Udyog Ratan” Award for its qualitystandard. Supertech Group is constantly working towards creat

new benchmarks of architectural excellence in the contemporary

global environment.

• Supertech always try to research, innovate and i-mprove on

service quality. We also provide the most accurate information

and added value in order to fulfill our clients’ demands.

Future Plan

• Supertech is constantly working for the devel-opment and

shaping of land as well as contri-buting in the progress and

growth of nation. In our commercial segment, Supertech

develop-ed Malls, Multiplexes and are now expanding fast

into Starred Hotels Category.

• Greater Noida will provide world class infrast-uracture withultra modern facilities and busi-ness for its client companies.



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Residential

• Araville, Gurgoan

• North Eye, Noida

• ORB, Noida

• Supernova, Noida

• Cape Town, Noida

• Ecociti, Expressway Noida

• 34 Pavilian, Noida

• Apex Tower, Expressway Noida

• Ceyane Tower, Expresswa-y Noida

Palmgreens, Moradabad

• Golf Country, Yamuna Ex-pressway, Greater Noida

• Czar Villas, Greater Noida

• Oxford Square, Greater Noida

• UP Country, Yamuna Exp-ressway, Greater Noida

• Ecovillage, Noida Extensi-on

• Czar Suites, Greater Noida

• Livingston, Ghaziabad

• Meerut Sports City



23

Completed Residential

* Palmgreens, meerut

* Icon, Ghaziabad

* Avant Garde, Vaishali, Ghazia.

* Rameshwar Orchids, Kausha-mbi,

* Supertech Estate, Vaishali, G-haziabad

* Supertech Enclave, Kausham-bi, Ghaziabad

* Supertech Homes, Kaushambi



24



25



26



27

Other Charges

• L.R

• C.C.P

• C.M

• I.F.M.S

• E.I.C

• E.D.C

• I.D.C

F.F.C

FOR LOAN

• SALARY SLIP

• BANK STATEMENT

• RESIDENCEAL PROOF

• ID PROOF

• I.T.R

• FORM 16

BLACK AND WHITE



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Other Important Things

• LOW RISE

• HIGH RISE

• FLAT

• STUDIO

• SAMPLE FLAT

• PRE LAUNCHING

• F.S.I

• F.A.R

• CCTV

• RWA

• ASSURE RETURN (IN DPP)

• SLAP

INCENTIVES



29



30

CHARACTERSISTICS OF REAL ESTATE

Unfinished goods

Heavy expenses on advertisement and promotions.

More attention to dealers. Several schemes and other facilities

provided to them.

Different projects introduced time to time.

Highly competitive market .



31

ORGANIZATION PROFILE

Supertech Group, founded in 1988, has set new trends and benchmarksof architectural excellence in the contemporary global scenario. An ISO

9001:2000 certified company; Supertech has successfully completed 20years in real estate business and today it has revolutionized the real estatearena. Under the dynamic and pragmatic leadership of Mr. R.K.Arora,Chairman & CMD and experienced Board Members, Supertech Group isscaling new heights and touched the horizon of excellence. Their visionand entrepreneurial acumen and have taken the group to the greater heights.

All this dedication and commitment has enabled us to receive the coveted“Udyog Ratan Award”, 2001 for unparalleled contribution to this area. The

greatest contributory factor to this landmark achievement is the vision of Mr. R.K. Arora whose entrepreneurial skills and business acumen havesteered the group diligently on a growth path. Mr. Arora has also beenbestowed with “Excellence Award” for the year 2001 for his outstandingcontributions to real estate industry.

Supertech Group has already converted more than 33 million sq. ft. area of residential and commercial entity into architectural landmarks and morethan 36 projects that accommodates nearly 30000 families. Its variousprojects viz. Residential & Commercial Townships, Shopping Malls, Hotels

and IT Parks have either completed or about to complete. We are inspiredby our clients to endeavour the dreams turning into reality. Our commitmentto deliver quality with aesthetic design surges ahead with the enterprisingvision of creating value through excellence. Our world class architectureshows true modern lifestyle.



32

PROJECT OF SUPERTECH

Araville,

Gurgoan

North Eye,

Noida

ORB,

Noida

Supernova,

Noida

Cape Town,

Noida

Ecociti,

Expressway Noida



33

34 Pavilion,

Noida

Emerald Court,

Expressway Noida

Apex Tower,

Expressway Noida

Golf Country,

Yamuna Expressway,

Greater Noida

Czar Villas,

Greater Noida



34

Czar suites,

Greater Noida

Oxford Square,

Greater Noida

UP Country,

Yamuna Expressway,

Greater Noid

Ecovillage-1

Noida Extension

Ecovillage-11

Noida Extension

Ecovillage-111

Noida Extension



35

Livingston,

Ghaziabad

Sports city,

Meerat

Green village,

Meerat

Palmgreens,

Moradabad

Shopprix mall,

Noida

Shopprix mall,

Vaishali



36

ADVERTISEMENT & PROMOTIONAL

ACTIVITIES

7 April, 2012 Noida SupertechPerformsBhoomiPoojan Of

'Golf Country-Villas'

20 February, 2012 Noida Supernova,Sector 94,Noida

12 February, 2012 Noida SupertechCelebratedFoundationCompletionCeremonyof 'NorthEye

[29 January, 2012 Noida SupertechPerformsBhoomi

Pujan of theGrandeur Project'Supernova'

http://www.supertechlimited.com/common/media-news-details.asp?links=med1&id=17
























































37

28 April, 2011 New Deldi Supertechlaunches'ORB' atSector 74,

Noida

27 November, 2010 Noida | SampleFlat isready atresidentialproject-Ecovillage

17 October, 2010] Noida Bhoomi

pujan heldat CapeTown

16 October, 2010 Noida Bhoomipujan heldatUpCountry

15 September, 2010 Noida Bhoomipujan heldonEcovillage-II

10 May, 2010 Meerut Bhoomipujan held

on MeerutSports Cityin presenceof Criketplayer- V.S
























































38

ADVERTISING STRATEGIES OF SUPERTECH

Supertech target audience and their advertising reflects this in every possible

way.

The Company changes its advertising strategy and image to reflect the

target’s interest

Supertech makes sure that the advertisements to the target audience’s

interest and nostalgia.

The advertising strategy includes to attract more of target audience.

The advertising is mostly creative and has different element like music and

sports other than Bollywood.

ADVERTISING OF SUPERTECH

Amar Ujala Amar Ujala Rashtriya Sahara

Ghaziabad Moradabad New Delhi

6 May, 2009 7 February, 2009 16 October, 2008



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Times of India Times Property Times Property

Dehradun New Delhi New Delhi

12 August, 2009 8 August, 2009 18 July, 2009

Times Property Times Property Times Property

New Delhi New Delhi New Delhi3 October, 2009 3 October, 2009 19 September, 2009

Navbharat Times Hindustan Dainik Jagran

24 April, 2012 24 April, 2012 14 April, 2012

Financial Express Business Standard Mail Today

30 May, 2012 30 May, 2012 25 May, 2012



40

SWOT ANALYSIS

STRENGTHS

Strong Market Position.

Solid Brand Portfolio.

Strong and Effective Advertising.

Projects are at good location.

Branding of Supertech is very high .

Feedback is good.

Good relationship with customers.

Supertech has good CRM team.

Supertech’s architecture shows true modern lifestyle.

WEAKNESSES

A huge lobby against SUPERTECH industry by other company.

Stop construction of Eco village.

OPPORTUNITIES

Acquisitions & alliances

Want of people



41

THREATS

Delay in Possession

Slugglish growth

High price projects

Many complains of clients



42

MARKET SURVEY

OBJECTIVES FOR PROJECT


To know who provides the better service.

To know the average per day sale of Supertech and Other competitor

To know the percentage of having Supertech project



All the findings and conclusion obtained are based on the survey done in the

working area. Within the time limit, I tried my best to select the sample

representative of the whole group. During my job training I maintained

different routes during my dealer survey. I have collected data from the

of NCR and the organization itself.

DATA SOURCES

Dealers, internal company’s records etc.

RESEARCH DESIGN

Primary data being the main source for the research was collected by the

questionnaire filling by the distributors.

SAMPLE DESIGNSince it is difficult to contact the entire population, sampling technique was

adopted. The employees were interviewed using convenience sampling

techniques.



43

SAMPLING PROCEDURE

Census survey

QUESTIONNAIRES DESIGN

Questionnaires were designed after the Objective given by the industry, deep

study of some research paper from different website, in such a way that it

would facilitate the respondents to reveal the maximum information.

SECONDARY DATA COLLECTION

The secondary data was collected on the basis of organizational files, official

bulletins and records, official journals, published data in the annual general

report and through various preserved information in the data base at the

Supertech sites e.g. Www.supertech limited .com

PRIMARY DATA COLLECTION

The Primary data were collected by interaction with dealer, Survey of retailers with

the help of Questionnaires’. Interview and survey were conducted on the basis of

Questionnaires (prepared on the basis of objective given by industry); the

questionnaires were filled with proper information by the dealers.

http://www.supertech/





44

DEALER-SURVEY

Dealer-Survey indicates is the survey of Supertech project of every dealer in

the area. For our practical purpose the dealer not only includes the

authorized dealers but, it includes all the retailers. In a nutshell, by dealer

survey I mean who are dealing with the Supertech Projects in some way or

the other in large or small quantity directly or indirectly. Thus, my

study includes all such dealers, which include following aspects:

Crate strength

Per day sale

Good ad

Advertising

Nature of outlet

Schemes of Pay-offs.

I have to visit each and every Dealer and personally interviewed them. I

have conducted a survey at NCR and its surroundings area. By the help of

survey I can find out the reason behind non-availability of Supertech in the

specified area.

The knowledge of case-stock indicates our “case-in-tr ade” and that of

competitors. Feedback from the market place regarding servicing of dealers

will help us to improve our servicing in the lacked areas.

Therefore, appropriate marketing strategy can be worked out depending upon

the findings. Some more uses of Dealer-Survey:



45

MARKET KNOWLEDGE:

Dealer-Survey gives the total profit of the market by following:

Location of dealers

The type of dealer

No of dealers who keep Supertech projects and comparing the stock.

The marketing inputs with respect to —

1) Advertising

2) Servicing

TRAINING GROUP FOR FUTURE EXECUTIVES:

Good investigations from these surveys can be recruited to take up future

jobs. These people will ideally suitable, as they would know the market

thoroughly.



46

CONCLUSION

The whole analysis shows that there are good competition among

companies. There is a neck-to-neck competition in companies.

The stock position of Supertech is good than others in market.

Supertech provides better services.

Villas as well are being sold more.

Clients prefers projects on the basis of brand mostly and relatively on the

basis of availability of Supertech.

Market position is better than other.

Supertech have high power equipments in market.

Average daily sale of Supertech is relatively higher than other.



47

SUGGESTION

Supertech should come out with such an advertisement, which can

block the customers’ mind and can change the customers’ perception about

the project.

Company executives should visit the counter on weekly basis.

Executives should take the feedback from the dealers about the service of

the salesman and the distributors.

Salesman should have better interaction with the dealers which results

in increase in sales.

The criteria to provide good equipment should be changed and a separate

department should handle this.



48

BIBLIOGRAPHY

REFERENCES

BOOKS

Kotler Philip, Marketing Management

Market research (N.K Malohtra)

WEBSITE

www.supertechlimited.com

www.goog

http://www.supertechlimited.com/


http://www.goog/

http://www.goog/

http://www.goog/




49

Real Estate Market Questionnaire

Name of the participant: ………………………………………………………………………………………..

Contact number: ……………………………………………………………………………………………………..

Date: …………………………….

Q1. How did you come to know about supertech ?

(a) Through newspaper Ad (b) Website (c) Broker (d) Other

Q2. Choose your budget for proceding further ?

(a) 25 lac (b) 45 lac (c) 60 lac (d) 80 lac

Q3. How is your experience with supertech ?

(a) Excellent (b) Good (c) Satisfies (d) poor

Q4. Which flat you want to deal ?

(a) 2 BHK+S (b) 3 BHK (C) 2 BHK (d) 4 BHK

Q5. Which location you like ?

(a) Noida (b) G.noida (C) Gurgon (d) Yamuna exp. Way

Q6. Which project you like the most ?

(a) Czar (b) Ecovillage I (C) Ecovillage II (d) Ecovillage III

Q7. Kindly tell us the type of property you are interested in:

(a) House (b) Plot (C) Land (d) Apartment

Q8. How is the Website of Supertech ?

(a) Excellent (b) Good (c) Satisfactory (d) Poor

Q9. DO you like sample flat of Supertech ?

(a) Yes (b) No

Q10. How is brochure of project whichever you saw …………………………. .



50

Q11. Please specify the reason behind participating in this real estate

questionnaire?

(a) Buying property (b) Selling property

(C) Leasing and renting (d) Others

Q12. You would like to initiate this real estate deal through?

(a) A real estate agent (b) Online website

(C) Through some good firmed (d) Other

Q13. Overall appearance of the sale office?

(a) Excellent (b) Good

(C) Satisfactory (d) Poor

Q14. Are you aware about the current real estate market prices?

(a) Yes (b) No

Q15.Are you keep good relationship with Supertech?

(a) Yes (b) No

Q16. What is your opinion about Supertech?

(a) Excellent (b) Good

(C) Satisfactory (d) Poor



51

Q1. How did you come to know about supertech ?

(a) Through newspaper Ad 6

(b) Website 26

(c) Broker 14

(d) Other 4

Mostly customers has seen WEBSIDE in 50 questions.

0

5

10

15

20

25

30

Through newspaper Ad Website Broker Other

Series1

Series2

Series3



52

Q2. Choose your budget for proceding further ?

(a) 25 lac 15

(b) 45 lac 19(c) 60 lac 15

(d) 80 lac 1

After 50 questions customers preference in 45 lac.

0

2

4

6

8

10

12

14

16

18

20

25 lac 45 lac 60 lac 80 lac

Series1



53

Q3. How is your experience with supertech ?

(a) Excellent 12

(b) Good 27

(c) Satisfies 10

(d) Poor 1

In 50 questions customers says that Supertech is excellent towards us.

0

5

10

15

20

25

30

Excellent GOOD Satisfies Poor

Series1



54

Q4. Which flat you want to deal ?

(a) 2 BHK+S 20

(b) 3 BHK 21

(c) 2 BHK 6

(d) 4 BHK 3

In 50 qustions 21 customer preference 3 BHK and second 2 BHK+ STUDY

0

5

10

15

20

25

2 BHK+S 3 BHK 2 BHK 4 BHK

Series1



55

Q5. Which location you like ?

(a) Noida 1

(b) G.noida 47(c) Gurgon 1

(d) Yamuna exp. Way 1

In 50 questions mostly like of customer G. noida.

0

5

10

15

20

25

30

35

40

45

50

Noida G. noida Gurgon Yamuna exp.

Way

Series1

Series2



56

Q6. Which project you like the most ?

(a) Czar 50

(b) Ecovillage I 0

(c) Ecovillage II 0

(d) Ecovillage III 0

In 50 questions total like of customers is Czar.

0

5

10

15

20

25

30

35

40

45

50

1 2 3 4 5

Series1

Series2

Series3



57

Q7. Kindly tell us the type of property you are interested in:

(a) House 0

(b) Plot 0

(c) Land 0

(d) Apartment 50

Apartment is like of every customer.

0

10

20

30

40

50

60

House Plot Land Apartment

Series1

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58

Q8. How is the Website of Supertech ?

(a) Excellent 17

(b) Good 18

(c) Satisfactory 13

(d) Poor 2

According these 50 questions IT area of Supertech is come EXCELLENT.

0

2

4

6

8

10

12

14

16

18

20

(a) Excellent (b) Good (c)

Satisfactory

(d) Poor

Series1

Series2



59

Q9. DO you like sample flat of Supertech ?

(a) Yes 48

(b) No 2

Sample flat of Supertech customers prefers in these 50 questions.

Yes

No



60

Q10. How is brochure of project whichever you saw ………………………….

Good 28

Excellent 22

Marketing area of SUPERTECH is good according to these 50 questions.

Good

Excellent



61

Q11. Please specify the reason behind participating in this real estate

questionnaire?

(a) Buying property 20

(b) Selling property 20

(C) Leasing and renting 5

(d) Others 5

After 50 questions customer more preference towards A and B.

0

5

10

15

20

25

Buying property Selling property Leasing and

renting

Others

Series1

Series2



62

Q12. You would like to initiate this real estate deal through?

(a) A real estate agent 15

(b) Online website 10

(c) Through some good firmed 20(d) Other 5

After 50 questions more preference of customer is Through some good firmed.

0

5

10

15

20

25

A real estate

agent

15



63

Q13. Overall appearance of the sale office?

(a) Excellent 25

(b) Good 10

(c) Satisfactory 10(d) Poor 5

In 50 questions more preference to Excellent.

0

5

10

15

20

25

30

Excellent Good Satisfactory Poor

Series1

Series2



64

Q14. Are you aware about the current real estate market prices?

(a) Yes 10

(b) No 40

After 50 questions in this comes preference of customer NO about current rate.

Yes

No



65

Q15.Are you want to keep good relationship with Supertech?

(a) Yes 45

(b) No 5

Mostly customers says that we are ready to keep relationship with Supertech.

Yes

No



Q16. What is your opinion about Supertech?

(a) Excellent 30

(b) Good 10

(c) Satisfactory 5

(d) Poor 5

0

5

10

15

20

25

30

Excellent Good Satisfactory Poor

Series2

Series1

the comparative study between supertech with other real estate companys for sales promotion.docx

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