the community foundation community foundation |branding guidelines acceptable logo versions the...

The CommunityFoundationfindlay - hancock county

Bridging Resources. Granting Opportunity.



Branding Guidelines

April 2011

The Community Foundation |Branding Guidelines

color palette

typography

CMYK - 0/0/0/100RGB - 0/0/0HEX - 000000Pantone - Black C

CMYK - 0/0/100/50RGB - 128/128/0HEX - 808000Pantone - 5763 C

CMYK - 0/91/100/23RGB - 191/49/26HEX - BF311APantone - 1805 C

CMYK - 0/18/44/5RGB - 241/197/134HEX - F1C586Pantone - 7509 C

Listed below is the color palette for The Findlay - Hancock County Community Foundation. The red and black are the only two colors to be used in the logo.

Below are 3 coordinating fonts to be used in publications for The Findlay - Hancock County Community Foundation.

TRAJAN PROThis font is only to be used in headline or title situations as it is derived of only uppercase letters.

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789abcdefghijklmnopqrstuvwxyz 0123456789Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789abcdefghijklmnopqrstuvwxyz 0123456789

Bold

Vera CrouzThis font is only to be used for the brand tag line for The Findlay - Hancock County Community Foundation.

ABC DEF GH I J K L MN O PQ RST U V WX YZ 0123456789abcdefghijklmnopqrstuvwxyz 0123456789

Regular

Myriad ProThis font is only to be used for the body copy for The Findlay - Hancock County Community Foundation.


Regular


Semi-Bold


Bold


Black


acceptable logo versions









unacceptable logo versions









DO NOT ALTER logo dimensions, contents or attempt to remove any of its attributes.

DO NOT ALTER logo colors including using a secondary color of The Findlay - Hancock County Community Foundation. The logo is to only consist of TCF Red and Black as explained in the aforementioned pages.

The CommunityFoundation

findlay - hancock county







DO NOT APPLY logo on complex backgrounds or tonal matching backgrounds that will deter from its recognition






Leave enough clear space around the logo. The distance apart should be no less than the vertical height of the capital T in the logo.

clear space

Nothing in this area here



To retain the legibility of The Findlay-Hancock County Community Foundation logo, please do not make the logo any smaller than 1.25” wide and 1” tall. This is the smallest recommended size to retain readability.

Minimum logo size



1.25” wide

1” tall


Leave enough clear space around the logo. The distance apart should be no less than the vertical height of the capital T in the logo.

file formats



Typical RGB output devices are TV sets of various technologies (CRT, LCD, plasma, etc.), computer and mobile phone displays, video projectors, multi color LED displays, and large screens such as JumboTron, etc. Color printers, on the other hand, are not RGB devices, but subtractive color devices (typically CMYK color model).

RGB

The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). Though it varies by print house, press operator, press manufacturer and press run, ink is typically applied in the order of the abbreviation.

CMYK

The grayscale logo is to be used on B&W application in print such as a newspaper or magazine ad, or as a one color logo for apparel.

Grayscale

Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey, USA.[1] The company is best known for its Pantone Matching System (PMS), a proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric, and plastics.

Pantone

The tagline “Bridging Resources. Granting Opportunity.” does not always have to accompany the logo. Here are some suggested usage items.

Tagline Usage

Tagline under the logo

Tagline seperate from logo

Shirts, Pins, Napkins, Promo materials

Tagline removed from logoAnnual Report, Letterhead, Envelopes, Postcards, Business Cards

Newspaper Ads, Magazine Ads, Outdoor, Online Advertising, Video

This branding guideline book was created for


Bridging Resources. Granting Opportunity.by anderson robertson marketing | 419 427 2772 | www.a-rmarketing.com


the community foundation community foundation |branding guidelines acceptable logo versions the...

Documents