the co-operative super digest

Working with

Hello and welcome from Delineo.

We are very proud to showcase some of the stand out work we have done.

This is just a taster of things to come in 2011, with great projects ongoing with Pharmacy, Travel, Green Schools and Charity of the Year, to name just a few.

We look forward to meeting in the near future.All the best from the team at Delineo.

Now that you are settled into your new role, the team at Delineo wanted to give you an overview of the work we have developed for The Co-operative over the last 12 months.

Client:The Co-operative

Title:Enterprise Hub

Brief:Delineo have been managing a multi-channelsocial media campaign for The Co-operative Enterprise Hub, engaging and interacting with relevant online communities via Twitter, Facebook and LinkedIn.

With a niche audience, we’ve built up a 1,122 strong audience acrossall three social networks,engaging and interactingwith fellow co-operativesand helping raise the awareness about work doneby The Enterprise Hub.

1,122 strong audience

Through these social channels, we’ve spoken tothe dozens of establishedand fledgling co-operatives,industry figureheads and communicated with official accounts for mainstream outlets such as The Guardian.

Our daily activity across these channels ensures that fans and followers are kept involved and informed about the workof The Enterprise Hub. Furthermore, we actively source news and opinionfrom The Co-operative community in theUnited Kingdom,actively encouraging usersto talk about issues relevant to them on the three social networks.

In March 2011, the Facebook page forThe Enterprise Hub was visited by just over 600 unique users per day.

600 unique users per day

We’ve integrated this onlinecommunity managementwith rigorous blogging activity; posting engagingand interesting content relevant to the audience. Our coverage ofco-operative events andindustry news has ensuredregular traffic to the site, increasing the awareness of The Co-operative Hub,its principals and its mission.

Delineo has delivereda truly effective socialmedia campaign forThe Enterprise Hubthat has undoubtedlyplayed a key role inour recent growth. They’re also great towork with - attentive,hard-working and clear-speaking.I’d wholeheartedly recommend themto anyone.

Angela Davies,The Co-operative Enterprise Hub

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Doing our bit to spread the word forThe Co-operative

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We created a user friendly,branded interactive pdf called ‘Interact’ which presented an easily digestible summary of allthe customer segment research work. This was produced to ensure

communications from The Co-operative are appropriately tailored to their target audience in a relevant way and sent at the right time for maximum engagement.

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Title:Interactive Propositions newsletter

Brief:Delineo were asked todesign a newsletter whichwould be emailed outbi-monthly to the marketing departments of all The Co-operative businesses to share newsand findings from the Propositions, Consumer Insight and CRM teams.

Keeping The Co-operative business in the know with our bi-monthly newsletter design

Client:The Co-operative Travel

Title:Shine Magazine

Brief:After a successful 5-way pitch during summer 2010,two issues of Shine have been released to over 3,000Co-operative Travel staff.

The updated version tookinspiration from consumermagazines so that a stylish, modern feel wouldmake staff want to readthe new Shine magazine.

3,000 issues released to staff

To involve staff and attractattention to the magazine,we included a high end fashion photo shoot, featuring employees as models - results were amazing.

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The Co-operative staff magazine shines with brand new editorial design

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Client:The Co-operative Group

Title:Tackling Global Povertybrochure and short film

Brief:Delineo was given thetask of bringing to lifeThe Co-operative’s Tackling Global Poverty campaign initiative.We produced a brochureand DVD, working closelywith the International Development team to reallybring home the successof The Co-operative’s support.

The brochure and short film were designed toshow the positive changesthat The Co-operative has made in some ofthe world’s poorest communities.

Our creative lead image of the ‘Honeycomb Atlas’ has been used as an interactive board displaying the initiatives.

Highlighting The Co-operative’s role in tackling global poverty

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Making a statement at The Co-operative Financial Services

Client:The Co-operative Financial Services

Title:We Are IT conference

Brief:The Co-operative FinancialServices and Britannia merger needed a‘big bang’ conference tolaunch an all-new IT department in February this year.

Delineo was commissionedto produce a strong visualidentity accompanied withhigh quality video footageand stage materials to help ensure this was a conference that got everyone talking. As you can see, it was mission accomplished!

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Title:Jump in Chill out

Brief:To devise a campaign that would encourage customers to book their 2011 summer holiday well in advance.

Our challenge was to make the creative appeal to two very different targetaudiences, so we came upwith ‘Jump in’ for familieswanting a fun-filled andaction-packed holiday: and ‘Chill out’ aimed atcouples looking for a morerelaxing holiday in the sun.

Contrasting imagery and sentiment made for a fun and engaging campaign which encompassed POS,direct mail and radio.

One proposition, two target audiences


Title:Travel ski point of sale

Brief:Standout imagery was needed to highlight The Co-operative Travel’sgreat Ski offers. For this we collected together some great action shots to bring to life the fun ofa ski holiday. As with allretail marketing, high quality creative was required and at a very fast turn around - we were only too happy to be involved.

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Exciting The Co-operative Travel customers with engaging new creative for Ski holiday POS


Title:Post Christmas campaign

Brief:Taking TBWA’s proposition‘Be a tourist. Not a travel

agent’, our challenge wasto translate this to POSand direct mail (for one of the biggest campaigns in The Co-operative Travel’scalendar) and deliver arecord number of individualpieces in record time!

Dedication that’s all the worthwhile when we receive feedback like this:

Much appreciate yourassistance...this hasrun smoothly comparedto previous years.I know you have all

worked really hardon the campaign to ensure we have had everything when we have needed it.

Campaign Manager,The Co-operative Travel

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A can do approach when the heat is on

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Client:The Co-operative Group

Title:Charity of the Year Santa Dash

Brief:A large-scale curtain raiserevent was needed to launchThe Co-operative Charityof the Year. The Santa Dashwould only be a success ifenough Santas turned up,so to drive participation, Delineo produced creativethat spread across

collateral including flyers,posters, banners and webbanners throughout the main corporate website.

For the first time, a new website was designed andbuilt specifically for the Santa Dash.

£30,000 was raised

This was used to engage the public, inform runnersand encourage registration.

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Ready, Steady, Dash - The Co-operative Santa Dash event promotion

Over a thousand Santas braved the cold in Manchester and Londonto raise more than £30,000.


Title:Halloween Ball 2010

Brief:We were asked to develop a visual identity combining the Halloween theme and a glamorous gala dinner.

To achieve this our creatives came up withan excellent pumpkin/disco ball design on adeep purple background,with accompanying eerietypography, in keeping with the classy yet spooky Halloween Ball. This design was then rolled out across all related print material to complete the look on the night.

For the Halloween celebrations, the Delineoteam were lucky enough to be invited to the ball.Dressing up, the wholeAddams Family madean appearance: Morticia, Gomez, Uncle Fester, Wednesday, Pugsley and Lurch (Authentically played by Lauren, Sam, Dave, Jade, Ant and Jason).

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No tricks, just treats for The Co-operative Travel. We give their Halloween Charity event creative flare

Client:The Co-operative Pharmacy

Title:New website launch

Brief:Over the past few monthsDelineo have been really excited to be working with The Co-operative Pharmacy team to help create an identity and awareness campaign fortheir new e-commerce website, which launches in early May.

As well as crafting imageryand styling for use throughout the website, we have worked on anintegrated campaign ofmarketing communicationsto raise awareness and generate excitement around the newwebsite launch.

We created a suite ofphotography and messages for the campaignand have gone so far as todesign signage for within the new NDC Pharmacy to provide a strong brand identity for the online offering.

Raising awareness around the launch of the new E-commerce website

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Title:Local Marketing

Brief:We have been working with The Co-operative Pharmacy to update all their core health service branch point of sale.We have developed designartwork templates in the form of toolkits enabling

branches to localise artwork and showcase their individual offering, but also to ensure allbranches are promotingthemselves in a consistent,on-brand way.

After Delineo completed the design & formatting rules of The Co-operativePharmacy brand guidelinesfor 2010 were applied to allof the key pieces, helpingto strengthen brand awareness in branch.

Across a wide range ofmessages from PrescriptionServices (all the customercommunication around abranch refit or relocation) to a suite of marketing collateral, to specifically help fight the local competition -

we’ve designed and supplied artwork for window posters,till screens, wobblers, local press adverts and door drop leaflets.

Driving The Co-operative Pharmacy’s new local marketing campaign

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Title:Film Festival

Brief:We were delighted to snapup the opportunity tore-brand The Co-operativeFilm Festival which engagesand inspires young peopleto be co-operative and make a film.

Take at look at the quirkyillustrative visual identity, designed to appeal toall budding youngfilm-makers. We are usingsocial media to engage with the age group and promote the festival.

See for yourself on Twitter: @CoopFilmFest and by searching for The Co-operative Film Festival on Facebook.

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Lights, camera, action for The Co-operative Film Festival rebrand

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Title:Suppliers Conference/ Charity Dinner

Brief:We were asked to produce creative for a dual event - Suppliers, associates and staff gathered at The LowryHotel for the daytime conference followed in theevening by a spectacular

Charity Dinner held atManchester Cathedral. To capture the essenceof the event, a contrastingyet complimentary design was used as the visual identity.

One night, one world, one creative concept for The Co-operative Pharmacy

A strong theme of thisyear’s conference was The Co-operative Pharmacy’s ethical strategy and therefore it was important this was reflected in the creative.

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Sam RowlandsClient Services Director

0161 836 [email protected]

Ellie HarperAccount Executive


Natalie FlackettSenior Account Manager


Jason RiahiAccount Executive


Lauren JacksonSenior Account Manager


Sophie BennettAccount Executive


Leigh SheridanCreative Director

Phil MonksCopywriter

David SuttonSenior Designer

Martin MaloneTechnical Director

Carl VivanteSenior Designer

Tom MasonSocial Media Campaign Manager

Meet The Co-operative Team

We look forward to hearing from you.

Delineo comprises of over 40 people, each with specialist skills and expertise. Our head office is based next to The Lowry Hotel, across town from New Century House. Alongside meeting with your Manchester colleagues, we also regularly travel to our Co-operative clients in Stoke and Rochdale.

Client services:Our hard working team of account handlers will drive your project to meet deadlines and within budget. Simply contact us using the details provided to get in touch with one of the dedicated members of The Co-operative team. We’re always happy to hear from you.

Creative and digital:We are a fully integrated team of creatives that are comfortable working across advertising, digital and design alike. We work hard to create effective communication that produces the best results for you.

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Our work coming soon...

Below is a list of our current involvements and continuing work for The Co-operative:

Group:- Green Schools Revolution- Plan Bee website- Habitiat Heroes Wildlife initiative

Enterprise Hub:- New Pioneers Event, consultant’s conference film - Website redesign

Travel:- Post Xmas campaign- Travel money- ‘Lates’ campaign

Pharmacy:- Substance Misuse campaign

Delineo71-72 Yorkshire StreetManchesterM3 5EGT: 0161 839 6289www.delineo.com

© 2011 Delineo. All rights reserved. All other products, brand and names are trademarks or registered trademarks of their respective owners.

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