the cmo as a driver of transformational change through customer-centricity
TRANSCRIPT
Smurfit Kappa
Damian Devaney
Damian Devaney, VP Marketing & Communications Smurfit Kappa MII Conference, 26th October 2016
@DamianDevaney
Architects of Growth
Transformational Growth
60,000CUSTOMERS!
46,000PEOPLE EMPLOYED
WORLDWIDE!
1EUROPEAN MARKET
POSITION!
350PLANTS WORLDWIDE!
35COUNTRIES!
OUSTANDING SUSTAINABILITY CREDENTIALS!
OPPORTUNITIES
Strategic relationships
Proactivity
Customer benefit-led innovation
BUILDING ON STRENGTHS
Reliable problem solving
A real expertise in packaging
Strong on sustainability
Go Big
} SKvideo
External: Shelfsmart Campaign Case Study
External: Shelfsmart Campaign Social Media
} But what must happen first?
Culture 1st
} Connachtvideo
Vision
Leading Beyond Marketing 10%
90% Marketing
Leading Beyond Marketing 40%
40% Marketing
20% Culture
Change Agent
Architects of Transformational Growth
Go Big
Culture 1st
Vision
Thank You