the cloud revolution by itoc australia

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WWW.ITOC.COM.AU | [email protected] | +61 7 3613 0020 | BRISBANE, QUEENSLAND

REDUCE YOUR INFRASTRUCTURE COSTS AND IMPROVE PERFORMANCE

WELCOME TO THE CLOUD REVOLUTION

INTRODUCING A NEW ENVIRONMENT

Published July 2012

OUR PROFILE

WHO WE ARE ITOC (Information Technology Online Consulting) is a newly established consulting & development company aimed at supporting the high demand of the IT industry.

• Our consultants have worked in the IT field for a number of years for Government and non-Government organisations - such as ISPs & telecommunications carriers, application development & web firms, including private consulting throughout Australia, Europe and the Asia-Pacific.

• ITOC’s services range from end-to-end projects for start-up companies to the provision of specialist resources for complex IT developments involving multinational organisations. Regardless of the project, our clients receive the same high level of service and attention to detail.

• At the core of our business is the cloud integration service which we consult to enterprises who experience increasing demand and usage. We take a broad organisational approach, implementing technology solutions that help companies achieve their strategic and financial goals.

For more information about our company, please visit us at www.itoc.com.au.


SOME OF OUR SERVICES

WHAT WE DO

I.T. CONSULTING

CLOUD ARCHITECTURE

PROJECT MANAGEMENT

MONITORING & SUPPORT

VOIP FOR BUSINESS

CLOUD-BASED SMS



Cloud computing provides computation, software, data access, and storage resources without requiring users to know the physical location and other details of the computing infrastructure.

Typically end users access cloud based applications through a web browser or a light weight desktop or mobile app while the business software and data are stored on servers at a remote location.

This type of environment allows enterprises to have their applications up and running faster, with easier manageability and less maintenance. It also enables IT departments to rapidly adjust IT resources to meet fluctuating and unpredictable business demand.

We believe that cloud technology is a more reliable and better value infrastructure solution for enterprises who experience fluctuating demand. Refining and further empowering your business.

WHAT IS THE CLOUD?


The cloud is an evolution of the way resources are hosted and shared. The concept of cloud IT architecture has technologists and business directors around the globe buzzing with excitement.

Our mission is to educate business people of the opportunity that is available to improve their IT using a number of different vehicles, whilst reducing the need for ongoing large capital investment.

Following an initial assessment of existing IT architecture coordinated with future business goals, our consultants can advise and collaborate with representatives of a business to deploy new and existing platforms into the cloud.

ITOC as a company and its employees as individuals are passionate about the cloud and what it means to the global progression of business and technology.

OUR VISION


Content Delivery the network integrates with other services and is low latency with high data transfer speeds.

Website Scalability auto-scaling eliminates predicting demand and saves you money.

Grid Computing virtualise your resources for on-demand provisioning.

R&D and Testing reduce cycle time and improve overall product quality.

Applications in the Cloud establish an environment in the cloud for your developers and build on collaboration.

Windows in the Cloud we can deploy Windows-based servers in the cloud.

Software as a Service popular delivery model for business enterprise applications.

Storage and Data securely store large volumes of data with Amazon S3.

SOME KEY FEATURES OF THE CLOUD

CLOUD FEATURE SET


THE BASIC FINANCIAL OVERVIEW

PREDICTIONS COST MONEY

Infrastructure Costs $

Time

Predicted Demand

Traditional Hardware

Actual Demand

Automated Virtualisation

Large Capital Expenditure You just lost customers

Opportunity Cost


Assumptions

5 servers running constantly at 100% full capacity

400 servers utilised as needed for compute intensive projects, with average annual utilisation of only 10%

5 GB average monthly data transfer “in” and 15 GB average monthly data transfer “out” per instance

Region: Eastern Australia

Operating System: Linux/Unix

These assumptions are used for demonstration purposes only.

TRADITIONAL INFRASTRUCTURE MODELS NECESSITATE HAVING SUFFICIENT CAPACITY ON RESERVE

HIGH-PERFORMANCE COMPUTING

Time

Usa

ge

Average Usage

Peak Usage

Actual Usage

Capacity wasted with traditional IT infrastructure

EC2 helps maximize capacity through on-demand usage of computing resources

5

400


Co-Located Data Centre

Annual Cost

Server Hardware $49,005

Network Hardware $9,801

Hardware Maintenance $17,642

Co-Location Expense $504,187

Remote Hands Support $6,075

Data Transfer $2,686

Total $589,395

TRADITIONAL IT INFRASTUCTURE VS AMAZON EC2

COST COMPARISON

Amazon EC2 costs are calculated based on the On-Demand pricing structure. Further savings may be possible by using Reserved Instances.

Amazon EC2

Annual Cost

Instance Hours $33,415


Total $35,061

VS

Example Only


Assumptions 20 servers running constantly at 100% full

capacity

200 servers needed during occasional traffic spikes, average annual utilisation of only 20%

10 GB average monthly data transfer “in” and 50 GB average monthly data transfer “out” per instance

Region: US East (Northern Virginia)

Operating System: Linux/Unix

These assumptions are used for demonstration purposes only.

TRADITIONAL CO-LOCATED DATA CENTRE MODELS RESULT IN SIGNIFICANT IDLE CAPACITY THE MAJORITY OF THE TIME

WEB HOSTING

Time

Usa

ge

Average Usage

Peak Usage

Actual Usage

Capacity wasted with traditional IT infrastructure

EC2 helps maximize capacity through on-demand usage of computing resources

20

200


Co-Located Data Centre

Annual Cost

Server Hardware $26,620

Network Hardware $5,324

Hardware Maintenance $9,583

Co-Location Expense $274,293

Remote Hands Support $3,300


Total $328,521

TRADITIONAL IT INFRASTUCTURE VS AMAZON EC2

COST COMPARISON

Amazon EC2 costs are calculated based on the On-Demand pricing structure. Further savings may be possible by using Reserved Instances.

Amazon EC2

Annual Cost

Instance Hours $44,554


Total $49,954

VS

Example Only


Asset Utilisation in traditional data centres server utilisation commonly averages 5%-20% when measured annually.

Hardware initial large capital outlays make ongoing upgrades to technology expensive.

Power Efficiency heavy investments are required to decrease the PUE ratio.

Enabling Redundancy redundant networking devices, transit connections and physical connections.

Security capital expenditures for network security devices, security software licenses, staffing, information security regulatory compliance, physical security requirements, smart cards for access control and so on.

Supply Chain Management it is common to experience capacity constraints due to slow pipeline supply time which increases costs.

Personnel teams are required for hardware procurement and management.

THE DIRECT COSTS COMPANIES FACE WHEN INVESTING IN TRADITIONAL CENTRALISED INFRASTRUCTURE

TRADITIONAL IT COSTS


Asset Utilisation cloud customers can effectively achieve close to 100% utilisation.

Hardware reap the benefits of decreasing costs, increasing performance, and enhanced functionality over time.

Power Efficiency heavily invested data centres that make up the cloud are more energy efficient than average.

Enabling Redundancy requirements are included in the usage charges.

Security AWS builds services in accordance with global security best practices and features, including full PCI compliance.

Supply Chain Management significant resources are devoted to effectively managing the supply chain .

Personnel the cloud immediately reduces and refines the manpower required to operate IT infrastructure.

MANY COMPANIES ARE EVALUATING THE COSTS OF MOVING SOME OR ALL OF THEIR IT INFRASTRUCTURE TO THE CLOUD

THE CLOUD DOES BETTER


As important as direct cost savings are, there are many ongoing indirect costs that attract customers of all shapes and sizes to the cloud.

Foremost amongst them is the opportunity cost of owning, operating and maintaining traditional IT infrastructure in a centralised location.

Running large scale, high availability infrastructure requires the efforts of many talented staff members and the dedicated attention of upper level management.

This represents lost opportunity for enterprises to focus on and innovate in their core business.

INDIRECT COSTS


AWS offers many in-the-cloud services which thousands of external customers use for mission-critical applications.

Operational excellence is priority and AWS spends significant resources monitoring their systems 24 hours a day, 7 days a week.

Many enterprises simply don’t have the capital budgets required to build, extend, or replace IT infrastructure in a capital-constrained environment. As a result, many are simply foregoing important projects within the business due to a lack of accessible capital.

AWS publishes a service health dashboard to provide continuous, real-time visibility into operational performance.

The cloud platform enhances the agility of a business, improves the ability to requisition compute resources, experiment quickly, or manage unanticipated demand.

SOME MORE BENEFITS


E-commerce websites can weather unforeseen demand with ease.

Pharmaceutical companies can rent computing power to execute large-scale simulations without having to go through a laborious requisition process.

Media companies can within minutes serve unlimited videos, music, and other digital content for their users.

Enterprises can deploy bandwidth-consuming services and training to its mobile workforce.

Mining Companies can utilise Amazon S3 and EC2 grid computing for their large data storage and analysis.

Capital market firms can test and develop their trading and investment strategies in a reliable and cost-effective environment.

THE CLOUD IS USED BY COMPANIES FROM A DIVERSE MIX OF INDUSTRIES

EXAMPLE CLOUD CLIENTS

This is just the tip of the iceberg!


The cloud is not simply just a way of saving money.

It is possible to be more productive, more agile and more responsive to opportunity.

It enables you to focus on the important aspects of your business.

Let us help the cloud help you.


WHAT WE KNOW TO BE TRUE

THE SIMPLE FACT

AWS cloud business better

business


WHERE WE ARE

CONTACT US

Contact www.itoc.com.au/contact

AWS Inquiries [email protected]

Social facebook.com/itocaustralia

twitter.com/itocaustralia

youtube.com/itocaustralia

linkedin.com/company/itoc-australia

www.cloudedify.com

Website www.itoc.com.au

Phone +61 7 3613 0020

ITOC is based in Brisbane but our consultants travel throughout Australia & the Asia-Pacific.

Please keep in touch if you will be joining us at AWS Invent, 2012 in Nevada USA.

the cloud revolution by itoc australia

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