the client engagement secret to change your financial advice practice forever!
TRANSCRIPT
It’s Never Been MORE IMPORTANT!
The Australian Financial Advice profession has undergone massive change in the last 5 years, with MORE TO COME
Banking scandals have severely impacted client TRUST in your services
Expressing the VALUE that you deliver for your clients has never been more important
Advice = Education
There is increasing pressure to address the gap in Financial Education of consumers in Australia
The Government wants it, your clients want it
Education MUST be part of your Service Proposition if your business is to THRIVE from 2016 onwards
Some Facts That Should Disturb You
74% of ALL internet traffic in 2017 will be VIDEO52% of marketing professionals worldwide name
Video as the content with best ROI90% of users say that seeing a Video about a product
is helpful in the decision process
Are YOU using VIDEO to connect with, and educate, your clients?
The Benefits of VideoAnimated Video increases engagement by over 150% &
increases Conversion by 20%
36% of Consumers TRUST Video Ads
Video can explain difficult financial concepts easily and quickly for Your Clients
Animated Video is proven to release “happy” hormones to the brain
You can Stand Out from the Crowd
Using Animated Video content in your Website and Social Media
• Strong scripting written by a copywriter with 15 years experience as a financial adviser
• Strong calls to action – encouraging your clients (current and potential) to connect with YOU on a whole new level
• Engaging animated cartoon video to enhance the client learning experience.
Client Education – A New Revenue Stream
Your Clients are prepared to PAY for quality financial education!
Your solution must be • professional, • easy to access, • consumable in the way the client prefers to learn