the city of calgary’s multicultural strategy for ... · the city of calgary’s multicultural...
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![Page 1: The City of Calgary’s Multicultural Strategy for ... · The City of Calgary’s Multicultural Strategy for Communications, Marketing and Engagement. V05 •Click to edit Master](https://reader035.vdocuments.site/reader035/viewer/2022062604/5fb7402098fd90769e4c0704/html5/thumbnails/1.jpg)
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The City of Calgary’s Multicultural Strategy for
Communications, Marketing and Engagement
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2March 18, 2019 | Municipal Inclusion Symposium
• Calgary has a large and growing
immigrant community, totalling almost 30
percent of Calgarians.
• Between 2011 and 2016, the population
of immigrants in Calgary grew faster than
the general population.
• The Government of Canada projects
immigration will continue to be the main
driver of population growth within Calgary
until at least 2036.
• Approximately 30 percent of Calgary’s
population has a primary language that is
not English or French.
Calgary’s Multicultural Population
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Calgary’s Multicultural Population
3March 18, 2019 | Municipal Inclusion Symposium
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Aligned Objectives
4March 18, 2019 | Municipal Inclusion Symposium
The City’s Goals
Equitable communication and
services for Calgary’s multicultural
communities.
Equitable experience, social, civic and
economic integration, and a sense of
belonging.
Citizen Expectations
Aligned and shared outcomes
A municipal
government
that is
transparent,
inclusive and
participatory.
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Multicultural Strategy for Communications,
Marketing & Engagement
5March 18, 2019 | Municipal Inclusion Symposium
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How we developed our Strategy
6March 18, 2019 | Municipal Inclusion Symposium
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Multicultural Strategy Tools
7March 18, 2019 | Municipal Inclusion Symposium
Full Reports Media Catalogues
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Multicultural Channels
8March 18, 2019 | Municipal Inclusion Symposium
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9March 18, 2019 | Municipal Inclusion Symposium
• Multilingual Policy
• Social Wellbeing Policy Alignment
• Inclusive Engagement Guide
• Employee Training
• Research Validation and Development
• Interactive Language Map
• Corporate Translation Service & Bank
• Multicultural Photography
• Multicultural Content Calendar
Ongoing Work