TRADEONLY

EVENT

THE CHOICE FOR FURNITURE PROFESSIONALSAROUND THE WORLDat the most global marketplace in Southeast Asia

www.miff.com.my

Featuring:

MIFF Timber MartMIFF OFFICE

(*1995-2019)

MIFF Track Record*

Malaysian &foreign exhibitors10,230

144,400 international visitorship

US$16.31 billionorders

141 visitingcountries

100,000sqm exhibitionspace since 2018

TIME FOR YOURNEXT BIG STEPTruly a global B2B trade show, MIFF takes you right into the heart of the furniture industry in the thriving ASEAN economic ecosystem, connecting you with important contacts in your own industry and uncover new ways to prosper your business.

The trade show is attended by 20,000 visitors each year with a significant growing number of high calibre buyers who recognise the increasing procurement value, wealth of innovation and productive experience on the MIFF show floor.

ESTABLISHunique contact with top manufacturersand young designers

DISCOVERexciting new lifestyle products

SECUREtrusted partners and direct suppliers

“Business was and always is in the foreground. There are hardly any other trade show that negotiates so much and discusses models and prices as they do in MIFF. While many other events are determined by networking, information and communication, orders are still being written and placed at MIFF. Although it almost sounds like “old school”, it is still the most efficient orientation for exhibitors and visitors.”

HELMUT MERKELEDITOR IN CHIEF, MOBELMARKT, GERMANY

REAL BUSINESS,REAL OPPORTUNITIESWHERE TRADE MATTERS

REAL BUSINESS,REAL OPPORTUNITIESWHERE TRADE MATTERS

UNRIVALLED SHOWCASE OFMALAYSIAN WOOD FURNITURE

The latest trends and the best of Malaysian products not seen in any other trade shows.

POWERING TRADE WITH THE FASTESTGROWING MARKETSMIFF is very established and well-known in the industry worldwide. You don’t have to fly all over the world to promote your products, instead the whole world comes to you. By exhibiting here for four days, I get business for the following 10 months.

Sam Goh Synway Furniture Industries, Malaysia

The exhibition is excellent. Initially, our main objective was to find partners in Southeast Asia, but we are pleasantly surprised that we can find partners from whole world at MIFF! From New Zealand to Sweden, and even islands like Fiji and Mauritius are here. It’s incredible!

Andre Solares Colmol, Portugal

Sarang WaghmererWishful Homes, India

EXHIBITOREXPERIENCE BUILD PROFITABLE RELATIONSHIPS

increase in visitors with 40% new buyers

of visitors place orders and source new products

of visitors visit suppliers

of visitors were looking for business partners

of visitors satisfied with MIFF

of visitors will return to MIFF

rank MIFF as their No.1 priority show

will recommend MIFF to others

satisfied with quality of buyers

satisfied with organiser service

85%

87%

72%

88%

7%

93%

41%

Meet importers, wholesalers, distributors, independent retailers and specialist buyers

THE ONE STOP SHOPYOU SIMPLY CANNOT MISS

25%

95%

97%

» Home Furniture» O�ce Furniture» Sofa Hall » Fitting & Hardware» MIFF Timber Mart» International Hall» Millennials@Design (MAD)

Book Early

Advertising: 12 languages in

60+ print/online media

Direct mailing to 100,000 database

Press release via PR Newswire’s 200,000

media outlets and 8,000 websites

Website, social media, digital marketing

International Media Invite Programme

Official Magazine “Furnish Now’

Secure best booth locationGet a head start in the MIFF international marketing promotion programme

There’s a huge global presence in the fair and I can clearly see what is going on around the world and in which country, like trends and new technology used in furniture.

Source: MIFF 2018 Post Show Report

MITECPWTC

EASE OF DOING BUSINESS IN MALAYSIAMalaysia has regained its place among the top 20 economies in the world in the World Bank Doing Business 2019 Report, advancing nine places to 15th spot. In the global list of 190 countries, Malaysia ranked second among ASEAN countries behind Singapore (2nd overall) and ahead of Thailand (27th), Brunei (55th), Vietnam (69th), Indonesia (73rd) and Myanmar (171th).

Market-leading B2B events across the globe

Book your booth and keep updatedat www.miff.com.my

Muar Furniture Association (MFA), a strategic partner of MIFF, organises the participation of its members to exhibit exclusively in MIFF.

United Business Media (M) Sdn Bhd (942149 – W)

Suite 5-01, Level 5, Sunway VISIO Tower, Lingkaran SV, Sunway Velocity, 55100 Kuala Lumpur, MalaysiaT +60 3 9771 2688 F +60 3 9771 2799 E info@miff.com.my

Organised by:

BREAKTHROUGH BEYOND BOUNDARIES

Transition your business to the new norm with our MIFF Digital Solution and grow your business globally all year round. A digital plug-in will help your business to thrive in this new era. Boost your brand visibility and stay connected with global furniture market 24/7 in 365 days from wherever you are. You’ll be amazed by the power of digital in increasing your leads and sales for your business.

MIFF Digital Showroom

MIFF Webinar Series

MIFF Exclusive E-newsletter

MIFF Furniverse (MIFF Virtual Exhibition)

Explore

Send us an enquiry: digital@miff.com.my

TOP 20 Visiting Countries

Australasia8%

Middle East5.1%

Africa4.7% South America

1.6%

Southeast Asia27.1%

Far East24.1%South Asia

12.3%

Europe8.9%

NorthAmerica

8.2%

1 India2 Singapore3 China4 Australia5 USA6 Philippines7 Japan8 Indonesia9 Thailand10 Korea

Visitor Pro�le

* Invited Guests including guests from Government agencies, Embassies/ High Commissions, Non-furniture trade Associations, Universities/ Institutions, Students, etc

No. of Visitors 20,478from 130 countries & regions

International 6,112Malaysian 7,827Invited Guests 6,539

International Visitorship by Regions

Most Interested Products

Visitor byNature of Business

Visitor by Purpose of Visit

4% increase

39% new visitors

11 Taiwan12 UK13 Hong Kong14 Vietnam15 Canada16 UAE17 Romania18 South Africa19 Mauritius20 Sri Lanka

Importer / Exporter Manufacturer Wholesaler / Distributor Retailer Interior Designer Buying Agent Construction Trade Architect Hotel / Resort Intl Chain StoreGovernment / Public SectorRestaurant / Catering Others

35.0%22.0%15.2%12.7%7.9%6.1%3.1%2.1%1.9%1.4%1.2%1.0%5.4%

55.2% 22.2% 18.9% 3.90% 2.80%

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Visi

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Oth

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Furnishing & Finishing

Parts &Components

Fittings &Hardwares

Bedroom

Dining Room

Living RoomUpholstered

Kitchen

Children

OutdoorHome Furniture

55.7

6.67

10.9

11

13.8

OfficeFurniture

SchoolFurniture

HotelFurniture

RestaurantFurniture

PublicFurniture

Office Chair

Commercial Furniture

3.2

3.2

3.44.1

5.5

8.8

Fittings & Accessories

3.6

3.23

MIFF 2019POST SHOW REPORT

MIFF 2019POST SHOW REPORT

* Other exhibitors include Government agencies, associations, publications

HomeFurniture

O�ceFurniture

TimberMart

Fittings &Accessories

Others

No. of Exhibitors 600Malaysian 346International 254

Export Sales Generated

US$ 1.01 billion

Exhibitors from14 Countries & Regions

Exhibitor Pro�le

1995

1000

800

600

400

200

1997 2000 2003 2007 2011 2015 2016 2017 2018 2019

Total Exhibitors

Year

Total Sales (USD million)

152

65.0%

11.0%

1.5%

3.5%

19.0%

222.3 225327.4 290

418.6399

472

667

473

778

508 500

550

865908

940

625

984

600

1001

518.8

Malaysia/ China/ Taiwan/ Indonesia/Korea/Japan/ New Zealand/ USA/

Vietnam/ Portugal/ Thailand/ Sri Lanka/ Turkey/ Romania