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March 2019 Vol. 13 No. 3 The Monthly Magazine of the CLCA–Channel Islands Chapter Now available online at www.eldoradocommunicationspublications.info THE NEXT EVENT! CI SPRING MIXER Thursday, March 28 Ventura Coast Brewing Company • Story on Page 3 ON THE COVER: The Ventura Coast Brewing Company in Downtown Ventura will play host to the upcoming CI Spring Mixer

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Page 1: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

The Channel Islands March 2019Vol. 13 No. 3

The Monthly Magazine of the CLCA–Channel Islands Chapter

Now available online atwww.eldoradocommunicationspublications.info

THE NEXT EVENT!

CI SPRING MIXER • Thursday, March 28• Ventura Coast

Brewing Company • Story on Page 3

ON THE COVER: The Ventura Coast Brewing Company in Downtown Ventura will play host to the upcoming CI Spring Mixer

Page 2: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring
Page 3: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

The Channel Islands Clipper March 2019 3

Channel Islands Chapter2019 Board of Directors

VICE PRESIDENT EVENTS Claudio Sandoval, Jr.

Claudio’s Landscape Innovations (805) 732-5112 cell [email protected]

VICE PRESIDENT PROGRAMS Kyle Hillendahl

Hollywood West Electric (818) 735-0564

[email protected]

SECRETARY Brandon Bogeaus

American Nurseries (818) 222-0440

[email protected]

VICE PRESIDENT RESOURCE MANAGEMENT

OPEN

VICE PRESIDENT MEMBERSHIP OPEN

VICE PRESIDENT LEGISLATION OPEN

EVENTS COMMITTEE CHAIR Jennifer Nelson Snap Fence

(661) 644-9619 [email protected]

MEMBERSHIP COMMITTEE CHAIR Natalie Balyasny

Landscape Contractors Insurance Services (818) 426-0521

[email protected]

EDUCATION COMMITTEE CHAIR Carolina Pratt

BBSI (805) 302-7272

[email protected]

ASSOCIATE MEMBER REP. Chris Chadwick

Coastline Equipment (805) 207-0632 chris.chadwick@

coastlineequipment.com

PRESIDENT Pete Dufau

Dufau Landscape (805) 642-1239

[email protected]

CHAIRMAN OF THE BOARD/TREASURER

John Hernandez 626-965-5015

626-715-1757 cell [email protected]

EDITOR John Hernandez (626) 965-5015

19055 Abdera St. Rowland Heights, CA 91748 [email protected]

FAX (866) 591-5093

ASSOCIATE EDITOR/ART DIRECTOR

Jerry Robin (626) 644-4239 [email protected]

CHANNEL ISLANDS CLIPPER

The Next Event and Contact Numbers

STATE AND LOCAL EVENTS

March 28 CI Spring Mixer at Ventura Coast Brewing Company 6-9 p.m. This is a FREE EVENT and will be preceded by a CI Board Meeting at 5 p.m.

April TBA Board Meeting at McGrath Family Farm, 1012 W. Ventura Blvd., Camarillo

25 SFV Dinner Meeting, Pest Control for Trees, Ewing-Chatsworth, 21101 Superior Street; 6:30 p.m. CI members and friends invited.

June 15 SFV 60th Anniversary and Landscape Awards Night, Rancho Deluxe Movie Ranch, Canyon Country. CI members invited to enter the SFV Awards Competition and attend the 60th Anniversary and Awards Night celebration.

July 20 McGrath Family Farm “Farm to Table” Dinner and Fundraiser, Camarillo, 5:30 p.m. Enjoy dinner under the stars at this unique culinary event.

Board Meetings are usually held the 1st or 2nd Thursday at 12 noon. Locations, days and times may vary. Dinner meetings vary as well. Check with a Board Member first.

STATE AND LOCAL EVENTSSubject to Change – Check with a Board Member First

www.clcachannelislands.com

THE NEXT EVENT

CI Chapter Spring Mixer Set for March 28• Join Us at Ventura Coast Brewing Company • Presentation on Credit Scores Slated

You’re invited to join members and friends of the CLCA Channel Islands Chapter as we say goodbye to a wet and cold

winter and welcome spring with our fun-filled CI Spring Mixer. This fabulous event is set for Thursday, March 28, 6-9 p.m. at the famous Ventura Coast Brewing Company.

Also on tap is a presentation about Credit Scores, business and personal, and how to improve them. The talk is Sponsored by Birch Financial, a Golden Oak company.

THIS IS A FREE EVENT! Come enjoy drinks, pizza, and networking!

Ventura Coast Brewing Company is located at 76 S. Oak Street, Ventura, CA 93001; (805) 667-8640. For more information or to register, please contact Jennifer Nelson, CLCA Channel Islands Chapter, at (661) 644-9619. Bring a friend or a potential member so they can enjoy the fun as well.

A Channel Islands Chapter Board Meeting will precede the Mixer at 5 p.m. We’ll see you at Ventura Coast Brewing.

LIFE MEMBER Tom Lucas, Performance Nursery

(310) 925-8075 – [email protected]

Page 4: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

Prepare for ‘Spring Fever’ Work Ahead

As the first day of spring passes with passing rain storms, it sure is rejuve-

nating to think of all that lies ahead for the Landscape Industry. If it’s been too long ago for you to remember, after a long, wet and cold winter, our customer base will hit an unprecedented “Spring Fever” when we get back into the long warm days ahead. So be forewarned and be prepared!

Undoubtedly, we will be getting calls for all kinds of landscape-related requests. Hopefully

you are on top of weed pre emergents, mulch and irrigation system checks. I also hope those clocks are still turned off from back in October. In past wet years we have found debris and even worms getting into sprinkler nozzles, clogging or creating un-uniform patterns. It behooves us all to run system checks now, before we need the water and before you are inundated with other upgrade requests from your clients.

Credit Scores Presentation March 28Another way to prepare for busy times ahead is to work on your company’s structure while demands and work are a bit slower. We will be having a presentation on Credit Scores at our March 28 Spring Mixer, Sponsored by Birch Financial, a Golden Oak Company. We will go into how your personal credit score affects your business credit, how to increase you credit score, and how business credit scores are currently evolving. You will gain a lot of information that will potentially save you thousands of dollars and frustration when dealing with financial institutions and financing growth.

Our Spring Mixer and Credit Score Presentation will take place Thursday, March 28, 6 p.m. at Ventura Coast Brewing Company, 76 S. Oak Street, Downtown Ventura. It will be preceded by a board meeting at 5:00 p.m.

Please join us at this next event and learn even more about future events we have planned to help your business and make connections with others here in the Green Industry! – Pete

10 Money Saving Sustainability Tips We Love By Richard Restuccia, Jain Irrigation

Sustainability provides a way to save money without being called cheap. This is a gift for all of us committed to sustainability.

More people will buy into sustainability after they experience the money saving results. Promoting savings helps get us closer to where we want to be. Here are 10 of the best ways sustainability saves you money:

1. Purchase water saving products to save money –The cost of water is increasing rapidly all over the United States, and the increase is set to continue. Purchasing water saving products is always a smart, sustainable investment.

2. Swap out your old toilet –The mid-century masterpiece home is making a huge comeback right now. Unfortunately, many of these homes have the mid-century toilet that uses three times the water modern toilets use. Many water agencies offer rebates to upgrade to an efficient toilet. This is an upgrade that will save a significant amount of money over the years.

3. Convert your traditional spray irrigation system to a drip irri-gation system – The water savings are substantial, and the money saved from the water reduction will pay for itself in a couple of years.

4. Swap out your showerhead – When you change out your show-erhead you save money on water, and you also reduce energy use because you are heating less hot water, this is a double savings! The EPA has a list of water-efficient showerheads.

5. Use a smart controller for your landscape – If a traditional irri-gation controller is adjusted four times a year, it’s considered okay. Smart irrigation controllers determine the need to make adjust-ments to your schedule daily. As a result, the water and money savings are very high. I have seen some situations where smart

controllers saved enough money to pay for themselves in just a few months. Besides, your plants will live longer, look better, and your property value will increase.

6. Consider swapping out your old urinals at your business – According to the EPA, if we swap out all the old urinals in the United States, we could save 36 billion gallons annually.

7. Use compost in your gardens to save water – Compost increases the water holding capacity of your soil. It keeps the water in the root zone longer allowing your plants to use the water for a more extended period of time.

8. Plant trees around your home or office – Shade trees can significantly reduce energy costs in the summer. The shade they provide dramatically decreases the temperature in and around your home or office. In the winter well-placed evergreens block wind and reduce heating costs by as much as 50%. Factor the increase into the overall value of your property due to the aesthetic appeal of trees, and you have a winning solution that can start right away.

9. Target 30 miles per gallon for the vehicle you drive and the vehicles you have for work – For all the gear heads out there, make it a challenge to find a high-performance car that gets good mileage. It is surprising to see how many are out there. Better yet think about what you can do with the thousands of dollars you save annually on gas.

10. Plan your driving to be efficient – There are a few landscape contractors who take time to plan their maintenance routes taking advantage of traffic patterns and locations. They save fuel and time. As a result, they save money on gas and increase the number of properties a crew can service in a day. This is another double savings.

4 March 2019 The Channel Islands Clipper

PETE DUFAU Dufau Landscape Channel Islands

Chapter President

President’s Message

Page 5: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

The Channel Islands Clipper March 2019 5

PRESIDENT Brandon Bogeaus

American Nurseries (818) 222-0440

[email protected]

CHAIRMAN OF THE BOARD/EVENTS

Julio Gomez Coastline Equipment

(805) 485-2106 [email protected]

CLCA Generational Service

SFV PRESIDENT Luis Casas volunteered to help with registration while Treasurer John Hernandez was

taking photos. Now that’s dedication. Many thanks, Luis.

PAST SFV PRESIDENT Julio Lopez and Peggy Panossian drove up to mingle with their Channel Islands friends. You both are welcome anytime, Julio and Peggy.

V.P. EVENTS Claudio Sandoval, Jr. chats with Education Committee Chair Carolina Pratt about

possible locations for educational events.

NETWORKING TIME – Between appetizers and dinner, attendees enjoy networking and one another’s

company. Chapters are built and held together with the strong ties developed between members.

SHOWING SUPPORT for the CI Chapter and its new President Pete Dufau are Mickey and Cindy Strauss,

part of the large group of SFV members attending the CI Installation Dinner.

CLCA AMBASSADOR and Past State President Charles Nunley and Carolina Pratt of BBSI discuss the

possibility of joint educational events held by both the LA/SGV and the Channel Islands chapters.

EVENTS COMMITTEE CHAIR Jennifer Nelson of SnapFence, Past State President Mickey Strauss, and

Membership Committee Chair Natalie Balyasny of LCIS do some brainstorming.

CHAPTER SECRETARY Kyle Hillendahl and co-worker Brian Gonzalez of SPJ Lighting enjoy the

evening meeting old and new friends and clients.

PAST PRESIDENTS TRIO – Five Past State Presidents attended the Installation, including Rich Angelo, Pete Dufau and Charles Nunley (shown), plus Nelson

Colvin and Mickey Strauss.

2019 CI PRESIDENT Pete Dufau welcomes members and friends to the Chapter’s February 19 Installation Dinner at Ottavio’s Italian Restaurant. Good food and great camaraderie were on the menu.

INSTALLING OFFICER and Past State President Nelson Colvin read the Installation Oath, the Board

members agreed and Nelson proclaimed the 2019 Channel Islands Board duly installed. Thanks, Nelson.

LONG-TIME FRIENDS and loyal CLCA-ers Leslie Colvin and Charlene Angelo enjoy the friendly,

informal atmosphere and the great Italian food at Ottavio’s.

CI Board Installed at Ottavio’s Restaurant in Camarillo

Page 6: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

6 March 2019 The Channel Islands Clipper

It’s the Law!

2019: New Year, New Laws By Sharice B. Marootian, Abdulaziz, Grossbart & Rudman

As we start 2019, we look forward to a more prosperous and successful year. There will be new goals, new projects, and

some new laws that you should be aware of. The following is a brief recap of some changes in the laws as they apply to contrac-tors or the business. The full bills can be found at the California Legislative Information website – http://leginfo.legislature.ca.gov

Workers’ Compensation – AB 2705 makes it a misdemeanor violation not to secure a payment of compensation to compensate an employee for injuries sustained in the course of employment by any unlicensed person acting as a contractor, and would make that violation subject to the 2-year statute of limitations.

Contractors’ Bond – AB 3126 revises the authorization to post a cash deposit in lieu of a required bond to prohibit, among other things, certificates of deposit. Instead, contractors are required to deposit the appropriate amount of lawful money or cashier’s check with the CSLB. The bill would require all existing alternatives in lieu of a bond or the specified deposit with the registrar, currently filed with the Board, to be replaced for a surety bond or the specified deposit with the registrar by January 1, 2020.

Administrative Citations – SB 1042 authorizes the CSLB registrar to settle less egregious administrative citations prior to an admin-

istrative hearing using an information citation resolution process. This process is not subject to the Administrative Procedure Act and the person cited would not surrender their right to request an administrative hearing. Within 15 days of service of the citation, the contractors can contest the citation by submitting a written request for an informal citation conference in addition to, or instead of, requesting an administrative hearing.

Judgments – SB 1465 requires contractors and insurers to report to the CSLB any final civil judgments, settlements, or arbitration awards involving damage claims of $1,000,000.00 or more for

damages to a property or person caused by construction activities on any part of a multi-family rental residential structure, that meet specified criteria.

Water Treatment Devices – SB 981 removes the restriction on delivering or installing a water treatment device sold through a home solicitation contract during the consumer’s “three-day right to rescind”

from the date the contract is signed. Instead, this bill allows for the installation to take place during that three-day period. If the consumer withdraws the contract within that three-day period, the seller is responsible for the costs to remove the device and to return the property to its same condition prior to the contract.

Convicted Crimes – AB 2138 will prohibit an applicant from being denied a license solely because they have been convicted of specified crimes, as well as if the applicant was pardoned, shows rehabilitation or if the conviction was dismissed beginning July 1, 2020. It does authorize the CSLB to deny a license based on a conviction if it occurred within seven years from the date of appli-cation.

Landscaping Contractor Examination – AB 2371 has the CSLB conferring with specified entities to determine if any updates or revisions to the Landscaping Contractor Examination are needed to reflect new and emerging landscape irrigation efficiency practices.

Inspection and Repair – SB 721 establishes requirements for inspecting and repairing “exterior elevated elements,” which includes decks and balconies, for buildings with three or more multi-family dwelling units. Additionally, it establishes reporting and repair requirements, including time frames, if it is found repairs are needed. It also specifies who can complete the inspections and repairs if specified experience requirements are met as well as civil penalties if building owners violate the requirements.

Again, this is just a brief overview of some of the laws that will affect the construction industry this year.

Sharice Marootian is an attorney and licensed real estate broker, practicing in the areas of construction and real estate law. Sharice assists contractors, subcontrac-tors, and material suppliers in various construction disciplines prevent and resolve construction related disputes. She also counsels and represents owners involved in private construction projects and real estate disputes.

MEMBERCLCA

clca.org/benefits

Rest Easy.

Construction Preliens & Paperwork provides the necessary documents to protect construction lien rights and offers a discount to CLCA members — and more importantly, peace of mind so you can rest easy!

Services include preliminary notices, liens, stop notices, bond filings, lien releases, waivers and releases, and more.

Page 7: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

Building Value

Focus on Building the Enterprise Value of Your Business By Michael Evans in All Business

Small business owners often have their heart and soul tied up in their business, not to mention most of their cash! Typically,

your company will be your largest investment and just as you may have a wealth manager for your other personal investments you also need to wealth manage your business. The day may come when you will be looking at an exit strategy – clean and lean companies bring the highest price.

According to a survey by RBS Citizens, nearly 80% of mid-market firms say they are currently doing or are open to doing an acqui-sition. One in three say they are open to being fully or partially acquired by an outside investor.

Private business owners can better prepare their company for an exit strategy or just increase the value of their business for their family by focusing on the three legs of the value stool – Strategic, Financial and Operational improvement. Together, these legs, if coordinated and approached in a methodical manner, can signifi-cantly result in a more valuable company. The concept is called Building Enterprise Value.

We will start with the first leg, which focuses on business strategy:

STRATEGIC – Position the direction of the company in the marketplace via four key strategic considerations:

• Market – Enable the management team to do what the founder has done to date by himself. Decide which customers to serve. Develop new capabilities to power inno-vation, generate sales and operate more efficiently than your competitors. Keep the company focused.

• Management – Build a high capability management team that can take you to the next level.

• Model – Build a profitable economic model at a higher scale while increasing the leverage that makes the company profit-able. Create infrastructure to support growth.

• Money – Get access to capital to fund the predicted level of growth. Raise capital to fund growth, consistent with your company’s vision and risk appetite. Understand the operating changes a new capital structure will entail.

FINANCIAL – Maximize cash flow, balance fixed and non-fixed assets, maintain a current ratio sufficient to cover unforeseen costs and balance short- and long-term financing needs. This includes optimizing your balance sheet, cash flow and income statement. Key initiatives include:

• Restructure your capital structure to take advantage of lower market interest rates.

• Renegotiate supplier terms, for example to shift inventory storage and maintenance costs.

• Review your payment practices. Are your payment terms with suppliers and your sales terms with customers more generous than your competitors?

• Do you have a large enough cash cushion to sustain the business in the event of a downturn?

• Are you taking full advantage of tax strategies such as accel-erated depreciation and section 179 (first year write-off) and state tax saving opportunities such as inventory location?

OPERATIONAL – Fine-tune your internal operations:

• Supply chain – Source and aggregate more efficiently the inputs that you make into products or services.

• Sales and marketing – Be open to re-configuring your activities. For example, replace part of your sales force with contract resources that specialize in tasks like direct marketing and prospecting leads; explore “virtual models” including using social and business networks.

• Offshore/Onshore – Consider contract services (e.g., call center, order fulfillment), whether onshore or offshore, to do activities that are not core to how you add value.

• Strategic sourcing – Reduce costs of production by sourcing from new suppliers, avoiding dependency on too few.

By approaching each of the legs of the stool on a coordinated basis, many business owners can increase their value of their business by 25% or more. The magic is in the concept of “Price to Earnings” (PE), effectively a measurement of what the market or a buyer will pay for a business.

This is a FREE event!

Also on tap: a presentation about Credit Scores

The Channel Islands Clipper March 2019 7

Page 8: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

8 March 2019 The Channel Islands Clipper

State CLCA NewsCI Holiday Luncheon and Installation Rocks!ProfessionalismBusiness Management

SFV BOARD members participating at the Conference include President Luis Casas, Treasurer Josh Emeterio, Board Chair Steve Kinzler, Secretary Natalie Balyasny,

and VP Membership Jennifer Nelson.

PROUD DAD Ray Burns enjoys the Leadership Conference with daughter and new State President

Beth Burns.

THREE OF A KIND are Salazar brothers Ivan, SFV V.P. Programs Francisco, and brother Omar. The 4th Salazar brother, Alex, was off politicking elsewhere at the

Leadership Conference.

LIS PIONEERS Gordon Larson and Michelle Sykes renew a long-time friendship created because of their involvement in CLCA in general, and the Landscape

Industry Show in particular.

SFV VIPS Mickey and Cindy Strauss with Past State President Nelson Colvin and wife Leslie, enjoy the Leadership Conference because it’s a chance to reconnect

with old CLCA friends.

CONFERENCE KEYNOTER and business coach Mike Rodriguez is shown with State President Elizabeth Burns after his interesting and informative presentation.

ASSOCIATE MEMBER OF THE YEAR honors go to Lindsay Ono (right) State Director of Education. Presenting is Chris McNairy State

Associate Member Director.

REGULAR MEMBER OF THE YEAR goes to Frank Niccoli (right); presenting is Regan Barry,

State President-Elect.2019 STATE BOARD led by President Elizabeth Burns (center), is inducted at the Awards Luncheon as part of the

Leadership Conference held Feb. 5 at the Ontario Convention Center.

ALLEGIANCE AWARD winner is Mike Baron of the Toro Company and a Past LA/SGV President. Presenting is Eric Watanabe, Director CPC South and

Past State President.

MICKEY STRAUSS GRASS ROOTS AWARD is presented by Past State President Mickey Strauss

to Megan Rios, State Director of Legislation.

Leadership Conference a Mix of Old and New Members

Page 9: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

The Channel Islands Clipper March 2019 9

State CLCA NewsCI Holiday Luncheon and Installation Rocks!Business Management

SMITH PIPE reps Daniel Moreno and Louie Pacheco greet guests and talk irrigation and more.

SNAP FENCE reps Jennifer Nelson and Brittany Bolding greet guests to explain their innovative

product line.

LCIS TEAM at LIS are Terry Mahlman, Kim Ayala, Natalie Balyasny, Melissa Tetzlaff, Lauren

Mitchell and Hector Salas.

EWING TEAM of Sal Alvarado, Emir Fajardo, Israel Gonzalez, and Dylan Pack greet attendees to the 40th

Annual Landscape Industry Show.

WEST COAST TURF reps Will Barragan and Carlos España welcome LIS visitors.

SITEONE LANDSCAPE SUPPLY rep Frank Lopez greets an LIS guest. Sadly, this was the last LIS Show after four decades of showcasing some of the

finest landscape products and services.

KELLOGG GARDEN PRODUCTS reps Toby Lebron, Miguel Collado, Rex Lamb,

Ty Hall, and Jim McAllister greet LIS show-goers.

HORIZON REPS Brennan Weist and Larry Hall discuss their line of products

with LIS visitors.

GRO-POWER REPS David Diehl (left) and Gary Vinton (right) welcome Philip Nash to their LIS

information booth.

SOUTHLAND SOD reps John Domenici and Norm Lopez welcome visitors to their booth at the Landscape Industry Show Feb. 6-7 at the Ontario Convention

Center.

A-G SOD reps Paul Gaudet, Mark Hommel and Ruben Aranibar talk sod with attendees.

CLCA INSURANCE SOLUTIONS reps Dan Dvorak, Bill Deeble and Pam Kinne welcome

visitors to their information booth.

Chapter Suppliers Shine at LIS

Page 10: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

10 March 2019 The Channel Islands Clipper

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Page 11: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

The Channel Islands Clipper March 2019 11

Come Alive Outside

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Change the Way You Think• Get Involved in the ‘Come Alive Outside’ Program By Jim Paluch, JP Horizons

There are many different types of leverage points that can change the state of a system. The type that gets the most

attention but is ultimately the least effective is adjustments to the flow coming into and out of a system. Turn on the faucet, plug the drain and your bathtub will fill up. Adjusting the in and out flows can be a useful leverage point in really small systems like this but is not much good for creating lasting change in larger ones.

With more complicated scenarios, it’s usually hard to create lasting change by tinkering with this type of leverage point. Telling a child over and over again to “clean your room” (informa-tion going into the system) will eventually result in it being cleaned, but only until you have to once again open up the faucet with a new inflow of reminders as you go on to tell them again, and again, and again. Just telling someone something is not the best way to produce a lasting change. If you want to create a lasting change, change the way your children look at keeping their room clean. Make a game out of it or show them brochures of Military Schools asking them which one they believe would be most effective at helping them learn to keep their room clean.

All of us who have ever gone on a diet know that counting calories is a great way to drop a few pounds but hardly constitutes a healthy lifestyle that will help us keep off the pounds.

A far more effective and permanent way to change something is to change the way that we think about it. If for some reason you want the water in your bathtub to stay at the same level all the time, then you ought to stop taking baths and turn your tub into a fish tank. If you want to be your ideal weight all the time, then you ought to stop being the type of person who snacks from dinner until bedtime. You can’t change the way that you think about yourself by counting chips or even by substituting chips for apples. Deep, lasting change only happens by changing the way that we think about the world and our place in it.

This is why Come Alive Outside, the growing movement in the outdoor living profession to help people get back outside, has such potential to be a powerful leverage point in affecting the health and well-being of our families and communities. If your family life revolves around living and playing outdoors, then the amount of time that your kids spend playing video games is not really an issue. Come Alive Outside is more than just telling your kids to, “Go play outside.” The idea is to remember that the best types of games are the ones that give us grass stains on our knees, and no matter how good your TV is, it’ll never be bigger and brighter than your backyard. When “outside” is where we want to be, then so many of the downsides of a sedentary lifestyle become irrelevant to our life because we are doing otherwise.

There is far more leverage in changing the way that people think and feel than there is in changing what they do. To put things into a business context, your bottom line is based on taking in more

revenue than you pay out in overhead. It’s a pretty simple equation, and every company in the world spends countless hours in meetings and planning sessions trying to figure out how to make more and spend less. However, the really great companies, those that are not just surviving but thriving, find that there

is much more leverage in shifting the culture of the company than there is in just trying to push sales numbers or cut costs. We’ve seen this firsthand with companies that embrace lean management concepts through the Working Smarter Training Challenge with the sort of fanaticism that changes the way they think and do every-thing. From the accounting department to the maintenance barn, everyone starts to change the way they do things because of a shift in the way they think about doing things.

“When patterns are broken, new worlds emerge.” – Tuli Kupferberg

“When we are no longer able to change a situation, we are chal-lenged to change ourselves.” – Victor Frankl

“Everyone thinks of changing the world, but no one thinks of changing himself.” – Leo Tolstoy

JIM PALUCH JP Horizons

The idea is to remember that the best types of games are the ones that give us grass stains on our knees, and no matter how good your TV is, it’ll never be bigger and brighter than your backyard.

Page 12: The Channel Islands March 2019 Vol. 13 No. 3eldoradocomm.homestead.com/ClipperMarch2019.pdf · Channel Islands Chapter as we say goodbye to a wet and cold winter and welcome spring

Landscape Expo-Long Beach Returns• West Coast’s Largest Landscape Expo Set for Oct. 23-24

Landscape Communications, Inc. (LCI), host of the largest landsexpo on the West Coast, is proud to announce that

the show will be held on October 23-24, at the Long Beach Convention Center.

The Landscape Expo and educational conference is tailored to suit the needs of landscape industry professionals. Individuals seeking to improve their skills, network, and explore innovative landscaping products, will have the opportunity to attend over 55 continuing education unit (CEU) approved seminars. Around 3,000 of SoCal’s leading landscape contractors, landscape maintenance professionals, landscape architects, designers, superintendents and municipalities will be in attendance.

With over thirty years of experience in landscape industry media, LCI has established solid relationships with some of the industry’s most respected companies, associations and individuals. 200+ exhibitors ranging from trade associations to large-scale equipment manufacturers, are expected to exhibit, with many more expected to confirm. This year’s show will be the largest Landscape Expo to date.

New for 2019, The Landscape Expo is offering seminar packages, with hotel accommodation at the Queen Mary, the Hyatt and the Centric. The packages include such benefits as breakfast, free trade show admission, unlimited seminars, a lunch ticket, and an invita-tion to the Networking Party with a drink ticket. For more details on a particular seminar package, visit Hotel Information (http://landscapeonline.com/TLE-LB/hotel-travel-2019.php) or contact [email protected].

For information on attending or exhibiting visit www.thelandscapeexpo.com.

About Landscape CommunicationsLandscape Communications, Inc., publisher of Landscape Architect and Specifier News magazine, is a multimedia outlet covering the latest landscape industry news. The company has used its strong presence in print and digital media to establish itself as host of the West Coast’s largest landscape industry trade show, The Landscape Expo. For more information visit www.LandscapeOnline.com.

Trade Show News

12 March 2019 The Channel Islands Clipper

EquipmentCOASTLINE

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Call: Albert Fernandez at (805) 256-5767

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SYLMAR12435 Foothill Blvd.Sylmar, CA 91342(818) 890-3353

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Is Your Company Cal OSHA Compliant? By Dan Dvorak, CLCA Insurance Solutions

With increasing fines being issued by the state it is more important than ever that your company maintains OSHA

compliance.

While there are some recordkeeping requirements that do not apply to companies with under 10 employees, Cal OSHA code 3203 requires that every employer establish, implement and maintain an effective Injury and Illness Prevention Program (IIPP) regardless of the size of your company.

EEAP/Got Safety is a Cal OSHA compliance and citation defense provider. Founded in 1990 EEAP/GotSafety has assisted thousands of California companies with their Cal OSHA and safety issues.

Services include:• Cal OSHA Citation Defense• Written Safety Program Documentation• Safety Training Materials in English and Spanish • Training and Tracking Software• Onsite Bilingual Instructor Lead Safety Training• Worksite Safety Inspections

• 24/7 Safety Consultation

Cal/OSHA Requirements for your company include:• Written Safety Program Documentation – depending on your

business profile you may need some or all the following elements:

• Injury & Illness Prevention Program (IIPP) • Accident/Incident Investigation • Code of Safe Practices • Emergency Action Plan • Energy Control (Lockout/Tagout) • Fire Protection and Prevention Plan • Hazard Communication • Heat Illness • Heat Illness-Spanish • Personal Protective Equipment

• Safety Training – You must provide safety training for your employees at time of hire, anytime they are introduced to new safety hazards, and on a regular basis. (For the landscape industry, regular basis means every 10 business days). If your company has 10 or more employees, records including dates, subjects taught, and employee’s signatures must be kept.

• Worksite Safety Inspections – Your company must have a mechanism for finding and correcting safety hazards on your jobsites. These inspections need to be conducted on a regular basis (at least quarterly).

• Ensuring Employee Compliance – You must enforce company safety rules. We recommend having a written disciplinary program that includes these words “Failure to comply will result in disci-plinary action up to and including termination”.

For more information, go to www.gotsafety.com or call us at 800-734-3574. CLCA Insurance Solutions receive free member benefits and discounts on upgraded services.

The Channel Islands Clipper March 2019 13

Safety First!

DAN DVORAKCLCA Insurance

Solutions

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14 March 2019 The Channel Islands Clipper

The Next Generation

Otto-090310-horiz.indd 1 3/10/09 1:58:12 PM

ROSES: Hundreds of VarietiesLandscape Shrubs and Trees • Fruit Trees • Berries

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Ask us about other water savingturfgrasses, too!

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Apprenticeship Program Launched for Landscape Management

The National Association of Landscape Professionals (NALP) recently announced the creation of the Landscape Management

Apprenticeship Program. The program, which is registered by the U.S. Department of Labor, offers job-seekers a path to a new career in the industry through a paid apprenticeship with a profes-sional landscape company. With the formalization of the official apprenticeship program, the landscape profession is now considered a skilled trade, opening new doors for recruitment through school counselors, veterans’ groups and community workforce boards.

“Apprenticeships are a known solution for attracting and devel-oping highly skilled employees in industries ranging from construc-tion and plumbing to automotive, mechanical and more,” says Missy Henriksen, Vice President of Public Affairs for the NALP. “The establishment of this program helps our industry to level the playing field when it comes to finding workers and building a pipeline of future employees. As an association, we are putting great emphasis into promoting this program through advertising, and outreach to schools, guidance counselors and veterans to help landscape contractors find quality apprenticeship candidates.”

“Apprenticeship programs are the golden ticket to recruiting and retaining top-tier talent,” says Henriksen. “Offering an apprentice-

ship program gives companies a competitive edge and allows the landscape profession to be more competitive with other industries struggling for entry-level talent.”

There is significant federal and state funding available for companies interested in starting an apprenticeship program, including grants for training and equipment. To be eligible to enroll in the apprenticeship program, companies must be in business for at least one year and be responsible for:• Hiring new workers or selecting current employees to be appren-

tices.• Ensuring that the apprentices are trained in the core competen-

cies.• Identifying an experienced mentor to work with each apprentice.• Paying apprentices progressively higher wages as skills increase.• Providing necessary participant information to the NALP.• Enrolling participants and investing in the necessary required

online training.

A full list of requirements and other information can be found in the NALP’s Landscape Management Apprenticeship Handbook. Interested companies can visit the NALP’s website to register for the Landscape Management Apprenticeship Program.

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Call Our Advertisers First!

Birch Equipment Finance ........................................................11

CLCA Advantage ..................................................................... 6

CLCA Insurance Solutions ............................................ 13, 15

Coastline Equipment ...........................................12, Back Cover

Cragoe Pest Services ................................................................10

Gro-Power ..............................................................................15

Kellogg Garden Products .........................................................10

Landscape Contractors Insurance Services ....................2, 6, 14

Landscapers Advantage ............................................................11

Olson Irrigation Systems .........................................................15

Otto & Sons Nursery..............................................14

Pacific Sod ...............................................................................11

Quinn Company .....................................................................10

Santa Barbara Stone & Masonry, Inc. ...................................10

Smith Pipe & Supply ..............................................................11

Southland Sod ..........................................................................13

Village Nurseries ......................................................................15

West Coast Turf .......................................................................14

The Channel Islands Clipper March 2019 15

Advertising Index

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