The impact of digital and social media technologies in business

Agenda

1. Explosion of technology 2. Impacts on marketing and innovation3. The solution roadmap

datafloq.com

“Technology is moving three to five times faster than

management.”

- Dominic BartonGlobal CEO, McKinsey

Channel?

“The system of intermediaries between the producers, suppliers,

consumers, etcetera, for the movement of a good or service.”

Investopedia

Engagement MarketingThe Channel Effect

The Channel Effect

Open Innovation

Participatory BusinessNew ways of marketing and innovation

1. Channel technologies are moving faster

2. Channel technologies are disrupting business

3. Channel technologies are making marketing and innovation participatory

4. Every business needs to take to the participatory approach

Sum-up