The changing faceof the Nigerian digital print industry

@OluyomiOjoCEO, Printivo.com

My generation

totally believesprint is DEAD!

Even the man wearing a branded T-shirt who just handed me his business

cards at a conference think so too

Yesterday…If you have a project that must be printed on DI, you most likely will think of only one place in Nigeria…XEROX, Fatai Atere,Matori Area, Mushin.

Today…You can simply get digital prints from over 1000 locations in Nigeria.

In fact…You can even pick up your

phone and order digital print products and have it printed

and shipped to your doorstep anywhere in Nigeria…

What Changed?

Adoption Scale Technology

Industries experience huge leaps when these three happen together

• More companies are adopting digital printing technologies today than ever before.

• Digital printers and OEMs are scaling faster and earning more as more customers opt for print on demand.

• The printing industry is experiencing its greatest innovation since inception, from software, to new machine models, print sizes, technologies, process, sales channel, third party industries…

• Costs are being driven down. Digital printing is cheaper today than ever and it’s going to be cheaper tomorrow.

Every time these three happen, industries get changed in ways beyond our imagination…

And digital printing is not left out

Automated and smarter printing processes…

Compare growth in digital Printing Versus Offset

Finally… THE DIGITAL PRINT CUSTOMERIS MORE POWERFUL THAN EVER BEFORE

Today’s digital print customer is not just a designer, a big brand or a print broker…

... It’s every single person walking on the streets of Nigeria, and technology has made them more powerful.

2. Huge competition. Hence more options for the customer to choose from.

1. Information at the customer’s finger tips

3. New opportunities will spring up within the digital print industry through innovations outside from the industry

5. Digital printers will be able to collaborate and achieve more by using P2P models where one printer can have another printer treat his print order without any hiccups .

4. Technology will drive better prints, cheaper prices and faster print process

Technology will help digital printing thrive more instead of killing it through scale and

adoption

More than ever before, this is the best time to be a

digital printer.

Thank You

Oluyomi OjoCEO, Printivo.com @OluyomiOjo