the cat herder does
DESCRIPTION
the cat herder does. MARKETING. M.E. Academic Assistance and Resource Center, Director Stephen F. Austin State University, Nacogdoches, TX. ACADEMIC ASSISTANCE AND RESOURCE CENTER. AARC. WHAT SAY YOU?. Who are you? Give me a shout out and name your university and learning center!. - PowerPoint PPT PresentationTRANSCRIPT
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THE CAT HERDER DOES
MARKETING
McWilliams, 2010
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Academic Assistance and Resource Center, Director
Stephen F. Austin State University, Nacogdoches, TX
M.E.
McWilliams, 2010
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AARC
ACADEMIC ASSISTANCE AND RESOURCE CENTER
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Shout out one sentence to tell me why you don’t have more students at your learning center.
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WE ARE CAT HERDERS
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WE ARE CAT HERDERS
ONE NOTE
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THEORY: SELL IT LIKE CHICKEN
Assume that they DO NOT like or want your services. Now what?
TO VEGETARIANS!
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THEORY: SELL IT LIKE CHICKEN
STUDENTS AT BEGINNING STUDENTS AT MIDSEMESTER
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THEORY: SELL IT LIKE CHICKEN FACULTY AND
STAFFKISS KISS
MISSION Listen to their
concerns Ask for their input Get to know them
as colleagues and friends
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Before the brochure, before the poster, you need a logo. You need something which expresses the concept of who you are and what you do. And all this you must do in about a nanosecond.The Logo Factory
1. PRINT
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Name three adjectives that describe your learning center.
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LOGO MAKEOVER VS REPAIR
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LOGO RUBRIC
Unique Timeless Simple Adaptable Scalable
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BROCHURE/AD
Logo Light text Contact Location White space Picture of students Diversity The word “tutoring”
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STUDENT CENTER
LARGE POSTER
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SHIRTS
Build RECOGNI-TION
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As few as 20% of e-mail messages are opened. Over 95% of text messages are opened. The average time for a recipient to view an e-mail is 6.4 hours. The average time for a recipient to view a text message is fourteen minutes. Ezine Articles
2. EMAIL
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
If the email advertising your services were a car, what kind of car would it be?
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THE SUBJECT LINE
Blank Hello! Check this out For You, M.E.
McWilliams Today The Learning
Center
SPAMMY! ALSO SPAMMY!
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THE FONTS
COURIER ARIAL Bradley Hand Comic Sans Times New Roman
Freestyle Script
Verdana
TOO LARGE
Old style/Cold Safety/Anonymity/
Modern Hiding something Looking for attention Trustworthy/Respectable Emotional/Soft Professional/Humane
InsecureMcWilliams, 2010
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THE SIGNATURE
4 lines Simple text Write out
urls’s Avoid social
media profiles
No quotes
Sandra Kay MunezMonterrey Community College Learning Center Director-WritingInstructor Monterrey College of Texas A&M International Programs, Title VTel: (675)527-1100(675)-4992Email:[email protected] Certified TrainerTADE Award Winner
Please think twice before printing this email. Save a tree!
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THE COMPOSITION BOX
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THE RECIPIENTS
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What makes a great website is focus and clarity of purpose. A great website is unpretentious. It doesn’t pretend to be what it is not. It never wastes your time because it always gets to the point. A great website helps you to act. New Thinking
3. THE WEB
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
If you were visiting your learning center’s website, what one thing would you like best?
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THE CONTENT
Services
Location /Hours
Contact/Staff
Mission
Welcome
Actions
Tutor Resources
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THE AESTHETICS
Uncluttered
Professional
Original
Pictures of students doing the tutoring
Alt tags on graphics
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Profile Page
Groups vs. Fan Page
Recruiting
Managing
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BLOGAZINES
For faculty and staff
New Newsletter
Graphic- Driven
Advertising
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WEB ASSESSMENT
Google Analytics
Bells and Whistles
Live Links
Step Theory
LSCHE Rubric
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. . . a presentation has the power to change the world. It can overcome resistance, indecision, and doubt.. It can transform complacency into commitment. .docstoc
4. PRESENTATIONS
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Shout out what you hate most about conducting the presentations and/or workshops you do?
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PRESCIPTIVE PLAN
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POWERPOINT GUIDE
Simple, customized templates
White backgrounds with dark font
Clean, no clutter Light on text! Big on graphics Few animations
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CONVERSE
Inform don’t perform.
Be brief. Be memorable. Be in the moment. Be tech back-up
ready. Don’t read slides. Have fun and they
will too.McWilliams, 2010
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AARC SHOWS FOR STUDENTS Orientations Tours Freshman success
courses Organizations
Spin: EVERYBODY IS DOING IT!
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Shout out a rating for your relationship with faculty from 1-4 with 4 being best.
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Become genuinely interested in other people. Smile. Remember that a person's name is to that person the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Make the other person feel important - and do it sincerely. Dale Carnegie
5. FACE TO FACE
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WALK ABOUT’S
Sound Bite Ready: How many tutors How many
courses How many visits How many clients What percentage
were freshmen What percentage
were minorities
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PITCHES
Peer to Peer Services Testimonials Professor
Permission
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SI HUDDLE
Annual party in honor of SI Professors hosted by SI Leaders: SI Professor Bravo
Award SI Leader Bravo
Award
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WHAT’S NEW
Those advising students formally or informally:
advisors cheer sponsor counselors Panhellenic sponsor Disability director athletic academic
dir. McWilliams, 2010
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KNOCK AND KNOWS
Partner with CA Walk Residence
Halls Conduct one-
question survey Match need to
services using Iphone
Give candy
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REPEAT WINNERS
Provides contact with individual clients
Rewards regular clients with free t-shirt
Stimulates repeat visits
Enhances learning community
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REWIND FOR CAT HERDERS
Build recognition with print
Promulgate the word in email
Complete desired actions on web
Establish message with presentations
Secure support with face-to-face
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Shout out the first thing on your “New Marketing Campaign” list for your learning center.
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THE CAT HERDER DOES
MARKETING
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SOURCES The Logo Factory:
http://www.thelogofactory.com/logo-design-articles/changing-your-logo/ The Evolution of the Apple Logo:
http://www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/ Text Message Marketing vs. Email Marketing: http://ezinearticles.com/?
Text-Message-Marketing-Vs-Email-Marketing&id=3991612 Bad Email Subject Lines: http://www.meryl.net/2008/09/25/7-bad-email-
subject-lines/ Email Marketing:
http://www.mailchimp.com/articles/email_marketing_subject_line_comparison/
The font You Choose: http://www.zisman.ca/Articles/BIV/2001/BIV632.htm
Creating An Effective Email Signature: http://www.sitepoint.com/blogs/2009/09/18/creating-an-effective-email-signature/
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SOURCES
LSCHE Web Awards: http://www.pvc.maricopa.edu/~lsche/resources/lc_awards/LSCHEawardCriteria.htm
Tech Soup: http://www.techsoup.org/learningcenter/training/page6703.cfm
Excerpts from Dale Carnegie’s How to Win Friends and Influence People: http://www.westegg.com/unmaintained/carnegie/win-friends.html
Elastique Blog: http://elastique.com.au/web-design-blog/what-makes-a-great-website/
New Thinking: http://www.gerrymcgovern. Tips For A Great Presentation:
http://www.docstoc.com/docs/273482/10-Tips-for-Creating-a-Great-Presentation/com/nt/2004/nt_2004_02_02_ms.htm
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