the cash strapped - avenue digital · the cash strapped marketer’s guide to seo @helenpollitt1...
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The Cash Strapped Marketer’s Guide to SEO
Helen Pollitt // Avenue Digital
avenuedigital.com/brightonseo2019
@HelenPollitt1
Helen Pollitt – Head of Digital
THE CASH STRAPPED MARKETER’S GUIDE TO SEO
@HelenPollitt1
Impact from insight
In-house
Agency
You’re here for another
talk
Time
Cash
Resources
Knowledge
STEP 1 - ASSESS
@HelenPollitt1
Gap analysis- resources
What are your
strengths?
Where are you
already excelling?
What’s your current budget?
STEP 2 - STRATEGY
@HelenPollitt1
Start small
Think outside the box
Video SEO
Amazon SEO
Local SEO
Reputation management
Click rate optimisation
Image search
App store optimisation
Set expectations
Look for niches
Ignore “best practice”
Prioritise
STEP 3 - IMPLEMENT
@HelenPollitt1
Competitor research
Custom search
engines
Content gap analysis
Backlinks
Education
Use thought leaders
#journorequest#prrequest
Mine your partnerships
SERP domination
Standard SERPs
Rich results
Enriched results
Featured snippets
Knowledge panels
User intent in the SERPs
Improve existing content
Report
Automation
Google alerts
Learn from PPCLearn from PPC
Tools
Analytics
Keyword research
Keyword monitoring
Backlink analysis
Crawling
