the corso italia fl ipCase Study

THE PROPERTY

• Contemporary renovation of a detached home

• Located in up-and-coming Corso Italia

• Vacant house without furniture

THE CHALLENGE

• We were the best house on the street- We were priced at $900,000 in a

neighbourhood with an average price of $558,000

• Time was money- Every month the house was vacant,

our Sellers had significant carrying costs

• It was December- The slowest time of year for home

sales

THE BREL STRATEGY

• Killer photography

• Ambush marketing- Professionally produced lifestyle

video- Targeted online, email and social

media marketing campaigns- Facebook and Google ads- Professional floor plans- Neighbourhood infographic for

buyers unfamiliar with the area

RESULTS

• 6,678 potential Buyers saw the listing on the BREL website

• Lifestyle video viewed more than 3,000 times

• 39 showings

• Sold for 98% of asking

“The BREL team is top notch, dynamic and savvy. They are results driven and time sensitive to our needs. They offered a refreshing approach to selling our houses that allowed us to get top dollar in a competitive market. They are quick to respond to all emails and queries, big or small, and are very easy to work with. I would highly recommend the BREL team if you are looking to buy or sell a house.” – Lily, Hugo & Gil.