the case for tdm in canada: transportation demand management initiatives and their benefits a...
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The case for TDM in Canada:Transportation demand management initiatives and their benefits
A handbook for practitioners
Geoff Noxon M.Sc. P.Eng.Noxon Associates LimitedOttawa, Ontario
The case for TDM in Canada
Overview Project
Context Objectives
Report Approach Outline Key elements
The case for TDM in Canada
Context
“Building Capacity for TDM in Canada”:Workshops & needs assessment Challenges
Weak partner/stakeholder understanding & support Leads to lack of leadership, commitment & funding
Opportunities Make the “business case” for TDM Show economic, health, social & environmental benefits Promote successes & leverage stakeholder interests
The case for TDM in Canada
Context
Key steps and timeline
2006 Needs assessment reportProposal to Transport Canada Federal funding confirmed
2007 Partner funding confirmedProject kickoffData collection: literature review, surveyDraft report
2008 Final report
The case for TDM in Canada
Context
Barriers to making the case
The case for TDM in Canada
Context
Barriers to making the case
The case for TDM in Canada
Context
Barriers to making the case
The case for TDM in Canada
Context
Barriers to making the case
The case for TDM in Canada
Objectives
Helping practitioners help themselves Laying the groundwork
TDM definition Scope of measures “Fit” with other strategies
Addressing audiences Who they are What we expect them to do What interests them How to get their attention
Accessing information Range of initiatives Contextual information & reported impacts References
The case for TDM in Canada
Interests
Imp
acts
Key audiences
Elected
officials
Govt
staff
Employers Educ.
instns
Private
sector
General
public
Media
Init
iati
ves
$
The case for TDM in Canada
Report
Outline Introduction
Purpose How to use this document
Overview of TDM Urban transportation & the challenge of sustainability Managing mobility Defining TDM TDM measures Advantages & benefits of TDM Canadian TDM successes
The case for TDM in Canada
The determinants of travel behaviour
The case for TDM in Canada
A framework for managing mobility
The case for TDM in Canada
Defining TDM
Transportation demand management (TDM) is the use of policies, programs, services and products to influence
whether, why, when, where and how people travel.
TDM measures help shape the economic and social factors behind personal travel decisions, and are
complemented by supportive land use and transportation supply.
WHEN?WHEN?TIME
Weekday peak hourWeekday off-peak
EveningWeekend
WHETHER?WHETHER?SUBSTITUTES
TeleworkTeleconferencingOnline shopping
Trip chaining
WHY?WHY?PURPOSE
WorkSchool
ShoppingRecreation
WHERE?WHERE?DESTINATION
StreetNeighbourhood
CommunityCity
HOW?HOW?MODE
WalkingCycling
Public transitCar driver/passenger
TRANSPORTATION DEMAND MANAGEMENT (TDM)TRANSPORTATION DEMAND MANAGEMENT (TDM)
TRANSPORTATION DEMAND
WHEN?WHEN?TIME
Weekday peak hourWeekday off-peak
EveningWeekend
WHETHER?WHETHER?SUBSTITUTES
TeleworkTeleconferencingOnline shopping
Trip chaining
WHY?WHY?PURPOSE
WorkSchool
ShoppingRecreation
WHERE?WHERE?DESTINATION
StreetNeighbourhood
CommunityCity
HOW?HOW?MODE
WalkingCycling
Public transitCar driver/passenger
TRANSPORTATION DEMAND MANAGEMENT (TDM)TRANSPORTATION DEMAND MANAGEMENT (TDM)
TRANSPORTATION DEMAND
The case for TDM in Canada
Report
Outline Making the case to key audiences (1 of
3) Elected officials
Techniques for engagement Municipal Provincial & territorial Federal
Government staff Techniques for engagement Public transit Roads & traffic Parking Land use planning Environmental management Public health Social services
The case for TDM in Canada
Report
Outline Making the case to key audiences (2 of 3)
Employers Techniques for engagement Senior management Facility management Human resources Employee wellness Environmental management
Educational institutions Elementary & secondary schools Universities & colleges
The case for TDM in Canada
Report
Outline Making the case to key audiences (3 of
3) Private sector
Land developers Property managers Business groups
General public Media
The case for TDM in Canada
Report
Outline The case for ________ initiatives
What are they? Contextual information & reported impacts
Travel behaviours & attitudes Air emissions Economic benefits Individual benefits Employer benefits Public health & safety
The case for TDM in Canada
The case for TDM in Canada
The case for TDM in Canada
Report
Referenced initiatives Workplace
initiatives Transit Active transportation Multimodal Individualized
marketing Telework Compressed work
weeks Flexible work hours Guaranteed ride home Parking management Transportation
management associations
School initiatives Active transportation Ridesharing Multimodal Individualized
marketing Post-secondary
initiatives Transit Multimodal
The case for TDM in Canada
Report
Referenced initiatives Residential
initiatives Ridesharing Carsharing Individualized
marketing Location-efficient
mortgages Reduced car
ownership
Promotion & information initiatives Transit Active transportation Ridesharing Multimodal Traveller information
Pricing initiatives Transit Distance-based
insurance Road pricing
The case for TDM in Canada
The case for TDM in Canada
Thanks to the Steering Committee
Eric Sévigny, Transport Canada Ron Schafer & Tanya Laing, City of Calgary Darryl Mullen, City of Edmonton JoAnn Woodhall, Region of Waterloo/TransLink Wilf Koppert, City of Ottawa Allison Cook, City of London Lorenzo Mele, Town of Markham Roxane MacInnis & Roddy MacIntyre, Halifax
Regional Municipality Wayne Chan, Region of Peel
The case for TDM in Canada
Questions?
Download the report today! www.actcanada.com resources
Geoff Noxon [email protected]