the canadian sport industry

Copyright © 2009 Nelson Education Ltd. All rights reserved.

The Canadian Sport IndustryThe Canadian Sport Industry

Chapter 2

2Copyright © 2009 Nelson Education Ltd. All rights reserved.

• Understand the complexity, scope, and variation of Understand the complexity, scope, and variation of Canadian sport.Canadian sport.

• Be able to speak knowledgeably about and understand Be able to speak knowledgeably about and understand the differences between professional, Olympic, the differences between professional, Olympic, university, college and grassroots sport.university, college and grassroots sport.

• To understand the role of governments and corporate To understand the role of governments and corporate Canada in Canadian sport.Canada in Canadian sport.

OBJECTIVESOBJECTIVES


Professional Sport:Professional Sport:

Leagues and athletes that represent private enterprise and/or who Leagues and athletes that represent private enterprise and/or who

compete in exchange for economic gaincompete in exchange for economic gain..

• Can be divided into five categoriesCan be divided into five categories

PROFESSIONAL SPORTPROFESSIONAL SPORT


Tier one professional sportTier one professional sport• NHL, MLB, NBANHL, MLB, NBA

Tier two professional sportTier two professional sport• CFL, AHL, MLS, NLLCFL, AHL, MLS, NLL

Tier three professional sportTier three professional sport• USL, Women's professional leagues, Professional Sport USL, Women's professional leagues, Professional Sport

CompetitionCompetition

Professional Sport CompetitionProfessional Sport Competition• Tennis, Golf, Car Racing, Figure SkatingTennis, Golf, Car Racing, Figure Skating

Sport EntertainmentSport Entertainment• WWE, UFC, Rodeo, poker, extreme sportsWWE, UFC, Rodeo, poker, extreme sports

PROFESSIONAL SPORTPROFESSIONAL SPORT


Many factors work together to challenge Canadian Many factors work together to challenge Canadian professional sport.professional sport.

Value of Canadian dollarValue of Canadian dollar

• Taxation policiesTaxation policies

• Level of public subsidyLevel of public subsidy

CHALLENGESCHALLENGES


University SportUniversity Sport

Governing body: Canadian Interuniversity Sport (CIS).Governing body: Canadian Interuniversity Sport (CIS).

College SportCollege Sport

Governing body: Canadian Colleges Athletic Association (CCAA).Governing body: Canadian Colleges Athletic Association (CCAA).

COLLEGIATE SPORTCOLLEGIATE SPORT


• Historically behind the U.S. in number and size of Historically behind the U.S. in number and size of scholarshipsscholarships

• Has led to ‘brawn drain’Has led to ‘brawn drain’

• CIS regulations state the maximum received annually CIS regulations state the maximum received annually covers tuition and compulsory fees only.covers tuition and compulsory fees only.

COLLEGIATE SPORT SCHOLARSHIPSCOLLEGIATE SPORT SCHOLARSHIPS


Olympic Sport:Olympic Sport:

A high performance athletic competition in which athletes compete A high performance athletic competition in which athletes compete for personal rather than economic gain.for personal rather than economic gain.

• Federal governing body is Sport CanadaFederal governing body is Sport Canada

OLMYPIC SPORTOLMYPIC SPORT


Olympic SportOlympic Sport

Department ofCanadian Heritage

International andIntergovernmental

Affairs

SportCanada


• Annual investment in sport about $140 million. Annual investment in sport about $140 million.

• Sport Canada is organized into three parts:Sport Canada is organized into three parts:

1.1. Sport ProgramsSport Programs

2.2. Sport PolicySport Policy

3.3. Major Games and HostingMajor Games and Hosting

OLYMPIC SPORTOLYMPIC SPORT


Sport Programs:Sport Programs:

1.1. Sport Support ProgramSport Support Program

2.2. Athlete Assistance Program (AAP)Athlete Assistance Program (AAP)



Sport Policy:Sport Policy:

1.1. Fitness and Amateur Sport Act (1961).Fitness and Amateur Sport Act (1961).

2.2. Task Force on Sport for Canadians (1968).Task Force on Sport for Canadians (1968).

3.3. Partners in Pursuit of Excellence: A national policy on amateur Partners in Pursuit of Excellence: A national policy on amateur sport (1979).sport (1979).

4.4. Dubin Inquiry )1990)Dubin Inquiry )1990)

5.5. Sport: The Way Ahead (1992)Sport: The Way Ahead (1992)

6.6. Sport Everybody’s Business (1998).Sport Everybody’s Business (1998).

7.7. The Canadian Sport Policy (2002).The Canadian Sport Policy (2002).

8.8. Physical Activity and Sport Act (Bill C-12, 2003Physical Activity and Sport Act (Bill C-12, 2003))



National sport organizationsNational sport organizations

• Ex: Hockey Canada, Squash CanadaEx: Hockey Canada, Squash Canada

Provincial/territorial GovernmentProvincial/territorial Government

Multi-sport organizationsMulti-sport organizations

• Canadian Olympic Committee, CAAWSCanadian Olympic Committee, CAAWS



Grassroots Sport:Grassroots Sport:

Sport that is based around local communities and participation by Sport that is based around local communities and participation by the general public.the general public.

Participation:Participation:

getting involved with sports at all levels and in all forms; sport getting involved with sports at all levels and in all forms; sport consumers primary method of engagement.consumers primary method of engagement.

GRASSROOTS SPORTGRASSROOTS SPORT


Spectatorship:Spectatorship:

commonly associated with professional sport but there are commonly associated with professional sport but there are opportunities in communities all over the country for people to get opportunities in communities all over the country for people to get out and support local teams. out and support local teams.

• CFL tied to grassroots sport spectatorship.CFL tied to grassroots sport spectatorship.



Grassroots sport organizations develop, protect and Grassroots sport organizations develop, protect and advance the cause of community sport.advance the cause of community sport.

• Local- Edmonton Sport CouncilLocal- Edmonton Sport Council

• Provincial- KidSport OntarioProvincial- KidSport Ontario

• National- TrueSportNational- TrueSport

• International- Play SoccerInternational- Play Soccer



Sport Facilities in CanadaSport Facilities in Canada

• From Olympic calibre to local rinksFrom Olympic calibre to local rinks

Canadian Sport CentersCanadian Sport Centers

Sport Events in CanadaSport Events in Canada

• International multi-sport, national multi-sport, international International multi-sport, national multi-sport, international single sport, national single sport, speciality games.single sport, national single sport, speciality games.

CANADIAN SPORTCANADIAN SPORT

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