the campaign for uncw
DESCRIPTION
The Campaign for UNCW. August 2009. Presented by : M arla Rice-Evans, Assoc. Vice Chancellor and Campaign Director. Overview. The current campaign is the second campaign to be conducted in UNCW’s history. The first campaign occurred in the 1990s and raised $25 million. - PowerPoint PPT PresentationTRANSCRIPT
The Campaign for UNCW
Presented by :Marla Rice-Evans, Assoc. Vice Chancellor and Campaign Director
August 2009
The current campaign is the second campaign
to be conducted in UNCW’s history. The first campaign occurred in the 1990s
and raised $25 million.
Overview
Campaign Timeline – Current Projection
July 2005 – Fall 2010Quiet/Nuclear Phase
Winter 2010 – Winter 2012Public Phase
Working Goal Range:$60 - $75 million
Campaign Timeline
Quiet Phase:Spring 2005 – Fall 2010
(projected)
•Campaign counting begins• Solicit lead gifts
• Develop campaign materials• Prepare for public phase
Public Phase:Winter 2010 – Winter 2012
(projected)
•Announce campaign and campaign goal• Accelerate public appearances with alumni and
friends across the state• Roll out solid public relations materials and
campaign website aligned with campaign materials
Campaign Working Goal is $60M – $75M
Example:
If……The campaign were determined to be a $65M campaign today, we are 63% toward our goal.
Overall Campaign Targets
Campus Wide…
Campaign Focus Areas…
determined by Chancellor, Provost, Deans
With guidance by the campaign consulting firm, Marts & Lundy
and Advancement
Volunteer Structure
- Campaign Cabinet
- Academic Areas and Athletic Committees
Student Excellence Fund
Faculty Excellence Fund
Academic Excellence Fund
Regional & Global Engagement Fund
Annual Fund
Overall Campaign Goals
Student Excellence Fund $22.5M–$27.5MFaculty Excellence Fund $12.5M–$17.5MAcademic Excellence Fund $15M–$20MRegional and Global Engagement Fund $5MAnnual Fund (Over 7 Years) $5M
TOTAL PRELIMINARY CAMPAIGN TARGETS $60–$75M
How do we know how much to raise?
- We evaluated our prospects for capacity and areas of interest
- Worked with Chancellor, Provost & Deans to reach working targets based on prospect pool.
Donor Prospects
University Advancement’s development staff has 1700 prospects assigned on any
given day.
Academic Areas and Athletics
Working Targets and
Goals…
College of Arts & SciencesWorking Target $9,000,000
Raised to date $6,830,127Has reached 76% of the target
Center for Marine ScienceWorking Target $1,250,000
Raised to date $637,028Has reached 51% of the target
Cameron School of Business
Working Target $8,000,000
Raised to date $4,576,248Has reached 57% of the target
School of NursingWorking Target $3,500,000
Raised to date $2,120,510Has reached 61% of the target
Watson School of Education
Working Target $1,250,000
Raised to date $537,942Has reached 43% of the target
Department of AthleticsWorking Target $15,000,000
Raised to date $7,924,944Has reached 53% of the target
University Wide PrioritiesWorking Target $27,000,000
Raised to date $18,524,548Has reached 69% of the target
How much money has UNCW raised since the start of our
campaign?Since July 1, 2005, we have
raised a total of
$41,151,345
Examples of projects/programs made possible by Campaign
dollars: - New Scholarships
- New Distinguished Professorships
Scholarships79 Annual Scholarships
97 Endowed ScholarshipsValued at:
Annual $353,951Endowed $6,432,414
4 New Distinguished Professorships
- The Betty & Dan Cameron Family Distinguished Professorship of Innovation in the Nonprofit Sector
- The Sandy & Deborah McNeill Endowment- The Irwin Belk Distinguished Professorship in
Nursing- The Thomas S. Kenan, III Distinguished
Professorship of Jazz
Who has given……..
Alumni24%
Corporations21%
Faculty/Staff2%
Foundations16%
Friends27%
Other3% Parents
6%
July 2005 thru June 2009
How many gifts have been given….
Alumni42%
Corporations7%
Faculty/Staff22%
Foundations1%
Friends14%
Other1%
Parents13%
How far we’ve come……..4 year comparisons
Alumni
Corpor
ation
s
Facu
lty/St
aff
Foun
datio
ns
Frien
dsOth
er
Parent
sTo
tal0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
01 - 05 Dollars by Category05-09 Dollars by Category
Questions…..
?????