The Cambia GroveA Health Care Transformation Center

Cambia Grove LaunchOctober 2014

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3 © 2016 Cambia Health Solutions, Inc.

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Serve as a catalyst to TRANSFORMhealth care, creating a PERSON-FOCUSED and ECONOMICALLY SUSTAINABLE system.

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Cambia Health Solutions is focused on building a portfolio of innovative health solutions companies to drive change.

1993-2010 2011 2012 2013 2014

Direct Health Solutions

2015-2016

Seattle is often overlooked, but it is quickly becoming a key epicenter for entrepreneurship in the United States

Top 5 fastest growing cities and rated as a top 3 city for startups in the US

Viewed in nearly every reliable source of information as one of the top 4 startup clusters in the US

Along with Silicon Valley, an epicenter of cloud-computing, datacenters and healthcare innovation

Rapidly increasing number of accelerators, co-working spaces, and incubators based in the region

Home to several top universities, including a top 10 school for computer science and engineering

Seattle, USA

Ecosystem Benefits

Source: Jones Lang LaSalle United States High-technology Office Outlook 2013

US Innovation Hubs rely on business models ranging from co-working spaces to accelerator programs with investment arms

Innovation Hub Mission Statement Value Proposition Business Model

“Help startups who make the world better.”

• Help startups set up and manage their office so they can focus on making the world better

• Members pay between $425-$1,500 per month for co-working space

“Foster innovation and entrepreneurship by turning ideas into investable businesses.”

• Provide an accelerator and mentor network to high-potential startups in Nashville

• Members pay between $15-$100 per month for co-working space

“Our goal is to build the healthcare community and help local startups accelerate their growth.”

• Provide a community of innovators and leaders working together to improve healthcare

• Members pay between $150-$450 per month for co-working space

“To create a world where people work to make a life, not just a living.”

• Provide space, community and services entrepreneurs need to run a business

• Members pay between $45 -$450 per month for co-working space

“Get founders through the first phase.”

• Create an environment where hackers can focus exclusively on building their initial product

• Y Combinator invests $120k in return for 7% of the company’s equity

“Help entrepreneurs build great businesses.”

• Open doors to capital, mentorship, marketing, BD, acquisition, and recruitment

• $20k in return for 6% of the company’s equity and offers a $100k convertible note

“Help build, launch, and raise financing for defensible and scalable businesses.”

• Provide funding, office space and access to an extensive mentor network

• MuckerLab invests between $21k to $150k in exchange for a 7% to 15% equity stake

“Help 1,000 health startups to reimagine and transform healthcare over the next decade.”

• Provide access to training, advice, and a peer network to digital health startups

• 36 month accelerator in exchange for between 2-10% of the company’s equity

THE REGIONAL OPPORTUNITYEstablish the Pacific Northwest as the epicenter for health care innovation

Employers of all sizes are hungry for new health care solutions

Regional health care cluster has limited connection to national stage

Untapped economic development potential

Innovative regional providers have strong brands individually but limited awareness of their geographic cluster

Regional entrepreneurs have much less access to local venture capital compared to those in other innovation clusters

Positioned to lead consumer-centric future of health care services

The Cambia GroveThe Cambia Grove is a health care industry focused hub where the Cascadia region's

innovators can convene and catalyze the development of tomorrow’s health care solutions.

WA State Healthcare Innovation Report

WA Healthcare “Startup Census” – roughly 100 businesses

Released in 9/15, with ambitions to census PDX, Vancouver BC and SLC next.

Even more action…

Genomics pioneer Lee Hood to unveil new startup Arivale, breaking new ground in ‘scientific wellness’(GeekWire - June 2015)

Concur co-founders join health-care tech company, open HQ in Seattle(The Seattle Times – November 2015)

The Cambia Grove commissioned an Economic Development Report focused on the Health Care Innovation Sub-Sector

HEALTH CARE INNOVATION IN

WASHINGTON STATE

The Health Care Innovation Sub-Sector is alive in WA and making significant contributions to the state’s health care economy

1

The Health Care Innovation Sub-Sector supports urban and rural employment with 22,500 direct jobs across 25 counties in Washington state

2 3

On average, Health Care Innovation Sub-Sector workers earn 8% more than the average works in Washington state and produce 300% more

HealthCare Innovation Sub-Sector

2015 in Review – Big Names & Big Achievements!

Official Ribbon Cutting March 13, 2015

GeekWire’s Newcomer of the Year May 7, 2015

Senator Murray Visit June 30, 2015

Governor Inslee Visit May 1, 2015

Launch Economic Development Reportw/ Lee Hood

October 26, 2015

First BirthdayMarch 14, 2016

Tremendous community participation Pledge signatures from marquee influencer orgs

~900 Twitter

Followers

35 Press

Articles

350Unique Pledge Signees

1,400Cambia

Grove Video Views

56# External People Utilizing the Space

Every Week

15.3MImpressions

Through Publications

1621Unique

Monthly Visitors

390 LinkedIn

Followers

The Cambia Grove has successfully rallied the community around our cause, as evidenced by outstanding participation in 2015

Anchor Partners To-Date

Surpassing expectations, the Cambia Grove has locked in 8 Anchor Partners to date

Publications Featuring the Cambia Grove to date

The Cambia Grove has thus far been featured in 35 articles in 24 unique publications across the PNW and the broader US

The Cambia Grove has an impressive list of advisors on its Board, all of whom are active supporters and advocates

Connie Bourassa-Shaw• UW Buerk Center for Entrepreneurship, Director

Dr. Bob Crittenden• WA Governor Inslee , Sr. Health Policy Advisor

Nancy Giunto• Washington Health Alliance, Executive Director

Vikram Jandhyala• CoMotion: UW's Collaborative Innovation Hub, Vice

Provost for Innovation

Maura Little• WA Dept of Commerce, Director of Economic

Development for the Life Science and Global Health Sector

Karl Stickel• City of Seattle Office of Economic Development,

Global Health and Life Sciences lead

TBA• Washington Biotechnology & Biomedical Association

(WBBA), President & CEO

Rick Rubin• OneHealthPort, CEO

Dorothy Teeter• Washington State Health Care Authority,

Director

Carol Wagner Washington State Hospital Association, SVP, Patient

Safety

Each of our Advisory Panelists is a major industry influencer. Offering

their effort and expertise, each works tirelessly with us to cultivate a community of openness and

transparency. Their contributions compel others to leverage the Cambia

Grove, participate in the broader community, and help further the

future of Seattle’s own health care Third Place.

Our Advisors bring unique knowledge and insights about the region’s health

care or startup sector that will help entrepreneurs successfully navigate

what traditionally has been a difficult industry in which to find success. We are very proud of this rock star team.

Cambia Grove established the “Sounding Board” to provide guidance to new and emerging health care entrepreneurs

Geoff Baker Eric Fogel Lynne Gregg

To provide more guidance for new and emerging health care entrepreneurs in the region, the Cambia Grove now offers access to its Sounding Board advisory panel.

Sounding Board members bring a wealth of experience from within the trenches with successful startups and industry experience. They volunteer their time for the betterment of the ecosystem, offering their expertise to the entrepreneurial

community at large. Members include major industry influencers who share a deep engagement within the sector and a passion for issues that can help move the needle

on health care transformation. As partners of the Cambia Grove, the Sounding Board works to cultivate collaboration, openness and transparency. Go

to our calendar to sign up for the next Sounding Board Pitch Clinic.

Tom Lang Eric Meyer Gwen O’Keefe

Jeff Smith Steve Tarr Michael Wood

Case Study: Anchor Partner Program

Case Study: EvergreenHealth’s Anchor Partner ProgramReverse Pitch Day was a huge success, drawing in nearly 200 people from diverse backgrounds

“I’ve been in venture in Seattle since ’98, and it’s

been Groundhog Day, until today – this is different.”

- Joe Piper, Managing Director, Point B Capitol

“Seattle, even though it has less overarching digital

health investment, has one of the highest rates of

successful exiting companies.”

– Chris Edell, CEO Elevar

“Consumers are asking to be treated as individuals, to

have individualized care in service similar to other

consumer experiences, and they want to be respected in

the intimacy of a health care experience.”

– Kay Taylor, VP, Marketing & Communications,

EvergreenHealth

Event Overview The Pitch & The Panel

The event was broken into two components: a robust panel discussion from experts and the Reverse Pitch itself

The Pitch: The primary component of EvergreenHealth’s Reverse Pitch Day was the presentation of the provider’s problem statements. Questions were kept intentionally open-ended, in an effort to not be over prescriptive. Challenges presented to companies in attendance included:

The Panel: The day’s program also included a panel on innovation in health care. The free-ranging discussion touched on:

− The biggest issues facing consumers in the health care system

− The promise of “disruptive” digital health tools

− The biggest challenges facing providers

− The current state of health care in the Pacific Northwest

− The work still needed to connect startups with large, established companies

− Investors’ role in supporting innovation in the industry and their current priorities

RPD attracted ~175 guests, including:

− Entrepreneurs (between 75 and 100 companies in attendance)

− Cambia Grove anchor partners (Qliance, MultiCare, EvergreenHealth)

− DHS companies (SpendWell, LifeNexus, Carena)

− Cambia Grove Advisors (Maura Little, Nancy Giunta)

− Keiretsu Incubator

− WBBA

Partner organization Elevar directed the event as a kick off to their lab series, which connects entrepreneurs and emerging startups with established organizations interested in driving industry innovation.

The atmosphere in the room was energetic and engaged with the audience asking a high volume of questions

After Reverse Pitch Day, the EvergreenHealth Lab received over 95 startup applicants from all over the US (and Finland!)

Greater Seattle

Area

44

S. CA

N. CA

12

4

OR

6

NY

6

TN

3

IA

2

MO

2

TX

2

IL

2

UT

2

MA

2

KS

1

ID

1

PA 1

NV

1OH

1

MD

1

MI

1

BC1

Finland

1

Startup Applications by Location(96 Total)

1 startup

96 startups

16 startups

Applications Enterprise Challenge LOIs

Over 190 attendees attended the Reverse Pitch at the Cambia Grove

Nearly 100 startups, representing over 300 entrepreneurs, applied to

solve Evergreen’s challenges

14 EvergreenHealth execs, including the CIO and CMO,

filtrated the innovations

Of the 96 health startups applications to the Lab, one startup, EHR.Works has formalized a relationship with EvergreenHealth

How can employers get involved?

Employer Pain Points

You are trying to manage rising health care expense

You are trying to improve the health and productivity of your population

You have tried multiple solutions but often they have been unsuccessful as they are not tailored to your unique workforce needs

As an enterprise executive, you face challenges that require out-of-the box thinking

You want to innovate, but where do you begin?

WHAT IF…..

You could provide your input and expertise to help develop solutions that would meet your unique workforce?

You could be matched with top innovative startups that are designing solutions for the issues you care about?

You could test drive top startups that align to yourspecific needs?

You could assist in the development of pilot projects designed to improve the health and productivity of your organization?

Problem Solution

Illustrative concepts

Digital and mobile health

Transparency in health care shopping

Wearables/telemonitoring

Artificial Intelligence

Next gen diagnostics

Telemedicine

Novel primary care models

Addressing high medical cost trend

Aging workforce

“Sandwich generation” needs

Engaging millennials

Dependents

− Women’s Health

− Newborn/Kids

Combatting depression

Obesity, pre-diabetics

To learn more about the Cambia Grove and all the work that is being done in Seattle, please see some of the links below

Some Useful Links to Learn More

Cambia Grove at a Glance: https://www.youtube.com/watch?v=O5ifRbAiUMA

Cambia Grove Video Tour: https://www.youtube.com/watch?v=zPx27zag28k

Cambia Grove Grand Opening: https://www.youtube.com/watch?v=aLCutaHyNw8

WA State Health Care Economic Impact Report: https://Cambiagrove.com/WAHealthCareEconReport

Why Seattle For Startups: https://www.youtube.com/watch?v=v75G0-ifwQQ

Seattle’s History of Innovation: https://www.youtube.com/watch?v=NSPL7LIuZYE

Get in Touch & Learn more about The Cambia Grove:

1. Sign the Pledge & sign up for our Newsletter

2. Use the Cambia Grove for your business meetings and attend our events (spread the word)

3. Share your ideas with us!

WEB: www.cambiagrove.com

EMAIL: nicole@cambiagrove.com

TEL: Nicole Bell (206) 332-5103

@CambiaGrove

Q&A