the business of online communities
TRANSCRIPT
The Business of Online Communities
By Bryan PersonLiveWorld
10% of all leads
“It’s not rocket science, but it does take work.”--Chris Brogan
Communities: build or join?
Build
Join
Hybrid
Build
Join
3,381,203 fans
Hybrid
Building with a community partner
1) Strategy
2) Services
3) Technology
Whycreate a community?
Brand
loyalty
Sell more
stuff
Customer
research
Customer
service
channel
Education
Increase
customer
retention
Product
innovation
Brand
loyaltySell more
stuff
Customer
research
Customer
service
channel
Education
Increase
customer
retentionProduct
innovation
Support business goals!
Community culture:
What kind of place?
Community management
Angela ConnorGOLO – WRAL.com
Mark WilliamsLiveWorld
Connie BensenTechrigy
Jamie PappasEMC | ONE
1) Spark/manage discussions
2) Help/connect members
3) Report back internally
Moderation
Easy-to-understand community standards
Member enforcement
Measurement
Community Engagement Index
Why communities fail
Joining: cross-Web tools/tactics
Where to join?
Be strategic:Choose outposts wisely
Create compelling content
“Be a champion for your industry”
-- Mitch Joel
• http://www.flickr.com/photos/cc_chapman/• http://www.flickr.com/photos/chrisbrogan/1313067227/in/set-72157600286536357/• http://www.flickr.com/photos/oscalito/237301508/• http://www.flickr.com/photos/joi/2694770069/ • http://www.flickr.com/photos/bryanperson/185479745/in/set-72157594332565425/
Flickr photos
