the business of banking - cbjonline.com · 24 april 16, 2012 an advertising supplement to the san...

The Businessof Banking*

Marla ClemowSenior Vice PresidentRegional President

Jason HorstmanSenior Vice President andRegional ManagerSan Fernando ValleyCommercial Banking

David P. MalonePresident andChief Executive Officer

Roberto E. BarraganPresident

Scott AneySenior Vice President andRegional Manager,Los Angeles NorthCommercial Banking Services

Anthony (Tony) P. SciarrinoMarket Executive /Senior Vice PresidentGlobal Commercial Banking -California Coastal Region

A RoundtableDiscussion on

Trends and IssuesImpacting Business*

®

April 16 - 29, 2012Vol. 17 No. 8

22 April 16, 2012 AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL

The Businessof BankingRoundtableIn the past few years, the world hasexperienced tremendous economicchallenge, with the banking and financeindustry front and center. Many of thesechallenges impacted nearly everyone, bothprofessionally as well as personally.We’ve turned to leading banking and

finance experts in the greater San Fernan-do Valley region to find out how the pastevents have impacted their clients andtheir industry. We asked them to lookback to review how their financial institu-tions were impacted by economic chal-lenges and how they’ve managed thesechallenges. For business owners and exec-utives, our team of banking experts willalso give us a glimpse of how best to moveforward and how best to build a strongerfuture.

ROUNDTABLEPARTICIPANTS:

Bank of America21300 Victory Blvd., Suite 120Woodland Hills, CA 91367310 785-6050www.baml.comAnthony (Tony) P. SciarrinoMarket Executive /Senior Vice PresidentGlobal Commercial Banking -California Coastal [email protected]

City National Bank15260 Ventura Blvd., Suite 1600Sherman Oaks, CA 91403(818) 382-1506www.CityNationalBank.comScott AneySenior Vice President andRegional Manager,Los Angeles NorthCommercial Banking [email protected]

Community BankCommunity Bank790 E Colorado Blvd.Pasadena, CA 91101(877) 922-2653www.Cbank.comDavid P. MalonePresident andChief Executive Officer

Union Bank21700 Oxnard Street, Suite 120Woodland Hills, CA 91367(818) 316-3144www.UnionBank.comJason HorstmanSenior Vice President andRegional ManagerSan Fernando ValleyCommercial [email protected]

Wells Fargo15760 Ventura Blvd., #1510Encino, CA 91436(818) 380-6636www.WellsFargo.comMarla ClemowSenior Vice PresidentRegional [email protected]

VEDC (Valley EconomicDevelopment Center)5121 Van Nuys Blvd. #300Sherman Oaks, CA 91403(818) 907-9977www.vedc.orgRoberto E. [email protected]

Meet the team at our new Porter Ranch locationNow you can enjoy the convenience, support, and personal attention you deserve right here in Porter Ranch. Our team is committed to assisting families and businesses succeed financially, and helping you with everything from retirement planning to business financing.* Building relationships in our community is one of the things that matter most to us.

Visit us at our new location in the Porter Ranch Town Center.

Wells Fargo Porter Ranch 19767 Rinaldi Street Porter Ranch, CA 91326 818-832-8040 Store Manager: Anna Simonyan

We’re now in Porter Ranch

wellsfargo.com*All financing decisions subject to credit qualification.© 2012 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. ECG-712413

Front row, left to right: Claudia Gonzalez, Annette Y. Haftevanie, Diana Defaz, Anna Simonyan, Ulka Joshi, Aren ValijanBack row, left to right: Ivan A. Rodriguez, Farzad Rahbar, Ariel Jimenez, Dalia Warren, Javad E. Esfandiary

NowOpenPorter Ranch

Dr.

Corbin Ave.

Tampa Ave.

Ronald Reagan Fwy.

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AN ADVERTISING SUPPLEMENT TO THE SAN FERNANDO VALLEY BUSINESS JOURNAL April 16, 2012 23


The Business of Banking

Bank of America Merrill Lynch

Anthony (Tony) P. SciarrinoMarket Executive andSenior Vice PresidentGlobal Commercial Banking-Coastal Region

Tony Sciarrino is the Market Executive of theCalifornia Coastal Commercial BankingRegion at Bank of America Merrill Lynch. TheCalifornia Coastal region includes OrangeCounty, the South Bay, West Los Angeles, theSan FernandoValley and the Central CaliforniaCoast.Mr. Sciarrino is responsible for overseeing

financial professionals that specialize in pro-viding strategic debt, treasury and capital mar-kets solutions to middle market companies.These companies generally have annual salesof between $20 million to $2 billion, or haveaccess to the capital markets.

City National Bank

Scott AneySeniorVice President andRegional Manager,Los Angeles NorthCommercial Banking Services

Based at City National Bank’s San FernandoValley Regional Center, Scott Aney leads ateam of financial services professionals in thecoordinated delivery of credit, depository andtreasury management services to middle-mar-ket companies. The team also provides clientswith trust, investment management, brokerageand advisory services. The area Aney managesincludes northern Los Angeles, Ventura andSanta Barbara counties.Aney’s banking career spans more than 30

years. From 1999 until he joined City Nationalin 2007, Aney was a senior vice president andregional manager with Citibank, managingregional commercial banking in areas thatincluded the San FernandoValley. He beganhis career with Bank of America in 1980 andheld numerous positions during his 19 yearswith the company.

Union Bank

Jason HorstmanSenior Vice President andRegional ManagerSan FernandoValley Commercial Banking

Jason Horstman is Union Bank’s RegionalManager for Commercial Banking coveringthe San FernandoValley, along withVenturaand Santa Barbara counties. He has 20 yearsof banking and operational finance experi-ence.Horstman received a B.S. in Business

Administration from the University of South-ern California and a MBA from the Universityof California, Berkeley’s Haas School of Busi-ness. He also completed a graduate programat the Pacific Coast Banking School at the Uni-versity of Washington. He is a past boardmember of theValley Industry and CommerceAssociation (VICA).

Valley EconomicDevelopment CenterRoberto Barragan

President

Roberto E. Barragan manages the largestsmall-business development nonprofit organi-zation in Los Angeles, managing a $4 millionbudget with 38 employees in seven offices.VEDC serves more than 6,000 businessesannually with financing, training and directbusiness assistance. Over the past three years,Barragan has grownVEDC loan capital from$8 million to $29 million.Barragan is also the founder and President of

the San FernandoValley Financial DevelopmentCorporation, a state-guaranteed small-businessloan program. He also founded the PacoimaDevelopment Federal Credit Union. Over thelast 10 years, Barragan has raised more than$50 million in federal, state, local and privateresources for small and medium-sized businessdevelopment.Barragan has more than 23 years of experi-

ence managing nonprofit organizations,including the last twenty involved in commu-nity economic development, technical assis-tance to for-profit and nonprofit entities andfinancial resource development.

Community Bank

David P. MalonePresident, CEO andBoard Member

David P. Malone has more than 30 years ofmanagement experience in commercial bank-ing and business consulting and financial mar-kets. He has held senior management posi-tions at both national and regional banks, aswell as for a major CPA and business consult-ing firm. Specializing in strategic and technol-ogy-driven initiatives, he provided high-levelconsultative services to major clients acrossthe western United States.In 1998, Malone joined Community Bank

as ExecutiveVice President and Chief Finan-cial Officer and quickly rose to the position ofChief Operating Officer. He directed bankoperations and guided customer relations andsales functions. Malone became President andCEO in 2008.

Wells Fargo & Company

Marla ClemowSenior Vice President andRegional PresidentSan FernandoValley Community Bank

Marla Clemow oversees more than 1,000team members at 51 banking stores in com-munities throughout the San Fernando andSanta Clarita valleys. An 18-year veteran of thecompany, Clemow assumed her current posi-tion in 2008. Previous to this appointment, shewas Regional President for Wells Fargo’s Pacif-ic Coast Community Bank. She also served aspresident for the NorthValley and Glen-dale/Burbank Community Banks in the SanFernandoValley.Clemow received a bachelor’s degree with a

double major in business management andpsychology from Rocky Mountain College inMontana. She also earned a master’s degree inpsychology from California Polytechnic StateUniversity in San Luis Obispo.


Experience the City National Difference.SM

Call (866) 618-5196 or visit cnb.com to find a business banker near you.

“A City National SBA loan helped my business grow.”

When we needed to expand our business, City National presented a loan package that completely met our needs. Now we have more space to conduct business and keep growing. Our new warehouse is a stone’s throw from Sycamore Canyon, where we test ride our products.

City National is �e way up® for my business.

Michael CachatPresident & CEO, JensonUSA

Hear Michael’s complete story at cnb.com/thewayup.

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*We hearfrom somethat banks

are not lendingand from othersthat access tocredit is morereadily available.How do yousee it?



City National:We are makingloans to credit-worthy borrowers.…We are lending to all types ofbusinesses, many of them servicefirms, distribution or manufactur-ing. Our loans, overall, were upin 2011 from the previous year.Our small-business loans rosenearly 70 percent, and our SmallBusiness Administration loansincreased nearly 50 percent fromthe previous year.

VEDC: If you have good credit,good cash flow and good collat-eral, yes, you can get a loan. Ifnot, you won’t. Sixty percent ofthe banks in California are undersome type of regulatory controland cannot make small businessloans. Others lost so muchmoney during the crisis, theywalked away from the market.Some newer to California are

increasing market share … but byunit volume, we have a long wayto go.

Wells Fargo: In 2011, WellsFargo extended $13.9 billion innew loan commitments to smallbusinesses – up 8 percent from2010. Small business activity hasincreased in our stores, and moresmall-business owners areapplying for credit. With animproving economy and greaterconfidence, we expect upticks inlending throughout 2012.

Union Bank: During thefinancial crisis that started inlate 2008, capital became morescarce. Several banks, such asUnion Bank, were a consistentsource of capital and lendingthroughout the downturn. Whilenon-regulated sources andcapital can fluctuate significantlybased on market conditions,well-capitalized banks can offera consistent source of lending,despite market conditions.

‘If you have goodcredit, good cash flowand good collateral,yes, you can get a loan.If not, you won’t. Sixtypercent of the banksin California areunder some type ofregulatory control andcannot make smallbusiness loans.’Roberto E. BarraganVEDC

Union Bank: Depending on theindustry, many businessessuffered double-digit revenuedeclines in 2008 and 2009 anddid not see stabilization until thesecond half of 2010. Manage-ment teams had to make difficultdecisions. The companies thatproactively responded to theeconomic realities were not onlyable to stay profitable but wereable to distance themselves fromcompetitors.

VEDC: Their home equity lineswere terminated; their lines ofcredit, when matured, wereterminated; and any adversechange in their financialsresulted in a downgrading and alimiting of their access to existingcredit lines. Companies that hadunlimited access to capitalbefore found themselves withno access to credit.

Bank of America: Those clientsthat recognized the slowdownand cut back on expenses earlyin the cycle fared better thanthose that were slow to cut back.In addition, many companiessought ways to increase theirtop-line revenues – either byadding product lines or bypursuing mergers andacquisitions within similarindustries.

Community Bank: The obviousresults were shrinking revenueand, in many cases, staffcutbacks. Other results wereactually positive as our clients—and our bank—were compelledto become more efficient in thetough economy. These new bestpractices will position our clientsfor greater profitability in theupturn to come.

‘The obvious resultswere shrinkingrevenue and, in manycases, staff cutbacks.Other results wereactually positive asour clients—and ourbank—were compelledto become moreefficient in the tougheconomy.’David P. MaloneCommunity Bank

*Were yourclientsimpacted

by the financialcrisis? If so, how?


Whether starting or expanding your business, VEDC has

a loan program available. We are committed to helping

businesses get the money they need to survive and thrive!


*What werethe oneor two

key pointsyour bank’sleadershiplearned duringand/or after thefinancial crisis?

Wells Fargo Bank: Taking onless risk was the right thingto do. …When there waspressure to invest in high-riskfinancial products, we did theopposite and minimized ourengagement in these practices.As a result, we saw (that) in thefourth quarter of 2011, morethan 92 percent of WellsFargo’s mortgage customersremained current on their loanpayments.

VEDC: VEDC could be thelender of last resort to goodexisting companies that weregoing through a recession-caused downturn. VEDC hasexpanded statewide to meetthis need by providing capitalto businesses that banksconsider risky, i.e., restaurants,and making impactful andjob-creating loans.

Bank of America: In commer-cial banking, it was reinforcedfor us that communication iscritical in a time of uncertainty.People were hearing andreading negative informationabout the financial servicesindustry, so it was imperativethat we educated clients aboutthe strength and stability oftheir financial institution.

City National: Diversificationand quality are essential.Because we focused on qualitybusinesses, the mortgagemeltdown didn't significantlybother us. …We felt somepain, but we didn't participatein the excesses that someWall Street banks got caughtup in. We didn't makesubprime loans, and we didn'tpackage and sell them.

‘Taking on less riskwas the right thing todo. … When there waspressure to invest inhigh-risk financialproducts, we did theopposite and mini-mized our engagementin these practices.’Marla ClemowWells Fargo

‘In commercialbanking, it wasreinforced for us thatcommunication iscritical in a time ofuncertainty.’Anthony (Tony) P. SciarrinoBank of America


VEDC: If they have been withthe same bank more than fiveyears, it should mean some-thing. Deposits count, and ifthey don’t count with onebank, they will with another.Concurrently, if a companyhas had a bad time during therecession and is nowrecovering quickly, credit willbe hard to come by. Be patient.It will be a buyer’s marketagain, and when it is,customers will rule.

Union Bank:Middle-marketand larger-sized companiesshould expect their banker tobe knowledgeable of theirbusiness and sensitive to theintricacies of their industrydynamics. The greater theunderstanding the relationshipteam has of their customers,the more they are able toanticipate needs as well asdeliver financial solutions totheir clients.

Community Bank: Technologymust be the very best to allowclients to manage and protecttheir accounts and transactions.Financial products must beprovided in the most efficientway to give clients smoothtransactions and timely accessto capital. Rates must alwaysbe competitive. Lastly, andperhaps most importantly,clients must expect to pickup the phone and talk to adecision maker at their bank.

Bank of America: Businessesshould expect their banker tobe more than someone whosimply services their accounts.Our bankers serve as ourclients’ trusted advisers, bothwith a deep understanding ofour clients’ businesses andindustries as well as the fullrange of products and servicesour firm offers.

*Whatshouldclients

expect fromtheir bankersin terms ofcustomerservice and theavailability offinancialproducts andservices?

‘The greater theunderstanding therelationship team hasof their customers,the more they areable to anticipateneeds as well asdeliver financialsolutions to theirclients.’

Jason HorstmanUnion Bank


Dave Malone, President / CEO

Community Bank has provided Southern California businesses with superior �nancial services and expertise. Our mission is to help you grow and prepare for the future.

Successful partnerships help your business prosper. To be a part of this partnership, call us today at

877-922-2653.

For Over 65 years,

All loans are subject to Community Bank’s customary duediligence, underwriting, credit approval and documentation.

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Union Bank: There have notbeen significant changes to ourdelivery model over the last twoyears as a result of the financialcrisis. Union Bank’s strong creditdiscipline enabled the bank tooutperform many competitorsduring the downturn. Thisallowed us to be a consistentsource of capital when somefinancial institutions scaled backtheir lending activity.

City National: Despite thesluggish economy, City Nationalhas been growing. Since therecession, we’ve expanded intoNashville and Atlanta and hiredabout 300 colleagues. Weacquired four banks. We arewell-positioned for long-termgrowth.

Community Bank: As a localbusiness bank, we have alwaysbeen client-centric. We renewedthis focus in the past two yearsas more people told us that thisdifferentiated us from largercompetitors. By helping ourclients in new ways with theireveryday needs, we helped moveour bank forward.

Wells Fargo Bank:We recentlycelebrated our 160th anniversary,which is a major milestone forany business. We dramaticallygrew market share whileundertaking the largest mergerintegration in U.S. bankinghistory. … The recently complet-ed Wachovia merger – combinedwith our time-tested businessmodel – has made and will makeus even stronger financially withnew opportunities to earn evenmore business.


*Has yourbankchanged

in the past twoyears? If so,how?

‘Since the recession,we’ve expanded intoNashville and Atlantaand hired about 300colleagues. Weacquired four banks.’Scott AneyCity National Bank

Community Bank: A gradualbut unmistakable uptick inconsumer spending and confi-dence is lifting many of theclients we serve. The ongoingtechnological revolution is givingour clients new capabilities andefficiency in production,administration, distribution andmarketing. Clients are findinggreater access to global markets,helping to offset downturns inlocal markets.

Union Bank:While some risksexist to the economy, overallconditions have improved. Weare seeing companies respond tothese improved conditions andbecome focused on growing theirtop line. These efforts have comein the form of acquisitions,investments in technology andother fixed assets, and alsoincreased staffing of customer-facing positions.

Wells Fargo Bank: Small-business owner optimism hasincreased, according to ourWF/Gallup Small Business Indexsurvey results. The optimismindex score has surged to thehighest reading since July 2008.The increase is driven bysmall-business owner expecta-tions that their financial situationwill improve as their revenuesand cash flows expand over thenext 12 months.

VEDC: Yes, they have identifiedand secured new businessopportunities, products andmarkets and are aggressivelypursuing them. VEDC clientshave managed their businessescarefully and to sales, not toexpenses, and are in a positionto grow their companies, not payoff a lot of debt.

*Are yourclientsgrowing

their business?If so, how?

‘VEDC clients havemanaged their busi-nesses carefully and tosales, not to expenses,and are in a positionto grow their compa-nies, not pay off a lotof debt. ’Roberto E. BarraganVEDC


“Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking af� liates of Bank of America Corporation, includingBank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking af� liates of Bank of America Corporation (“Investment Banking Af� liates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., both of which are registered broker- dealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Af� liates: Are Not FDIC InsuredMay Lose Value Are Not Bank Guaranteed. ©2012 Bank of America Corporation

Through �rst steps,

growth spurts and giant leaps.

Business seldom moves at an even pace. So, we keep in step with your needs. Working closely

with you to help you reach your goals in ways that can lead to further opportunities. Gaining

an understanding of your business and using our deep industry knowledge to offer you advice,

expertise and a comprehensive range of commercial banking solutions including credit, treasury

and liquidity. A combination designed to move your business ahead with con� dence.

Learn more about our comprehensive solutions.

Tony Sciarrino

Market Executive

1.310.785.6050

[email protected]



City National Bank: A good lis-tener. Someone who can hearwhat a client is saying and notsaying. Someone who cananticipate what a business willneed before the owner does.Someone who knows howentrepreneurs and businessowners work and can be apartner.

Community Bank: A greatbanker must be a jack of alltrades and a master of ALL. Abanker must fulfill many rolesfor clients—confidant, motiva-tor, adviser. This is a more com-plex world, requiring bankers toappreciate and advocate theuse of the technology and theunderstanding of local andglobal economies.

Bank of America: A greatbanker is a trusted adviser to acompany’s management team.As advisers, we have deepknowledge of a company’sbusiness—we know where theyare now and where they aregoing. We help them at allstages of their evolution, fromsetting up the right bankingservices and growth planning tolater optimizing value.

VEDC: A banker is atroubleshooter that solvesproblems, whether it is onlineaccess or the last minute needfor a letter of credit. Greatbankers can say no to a loanrequest in a way that sets up thebusiness owner to solve thereasons for the declination, andcome back quickly and besuccessful in their quest forcapital.

*Whatmakes a“great”

banker?

‘A good listener.Someone who canhear what a client issaying and not saying.Someone who cananticipate what abusiness will needbefore the ownerdoes.’Scott AneyCity National Bank

Wells Fargo Bank:Our bankershave received specializedtraining and education tosupport customers that may beexperiencing a financial hardshipas a result of the economicdownturn.

Bank of America: In the pastseveral years, the role of the“banker” has evolved into a roleof the “trusted adviser” bringingsolutions to his/her clients. In thepast, bankers could solve issueswith banking products. In today’shighly complex world, it iscritical to have sharp, capableprofessionals who ask the rightquestions and offer a variety ofsolutions.

Union Bank:One of the mostsignificant changes in commer-cial banking over the last severalyears is the move from anemphasis on products to one thatemphasizes solutions. The bigdifference here is the importancefor bankers today to understandthe markets they serve and to bein a position to anticipatefinancial solutions that arecustomized.

City National Bank: These days,a banker needs to be moreattuned to both the local andglobal economies and thereasons for any changes in both.We have to understand theabilities of any economic eventto impact a client’s business.Events happen quickly now.We have to be more forward-looking and spend more timeunderstanding the intricacies ofthe business.

*Lookingback overthe past

several years,has the role ofthe “banker”changed, and ifso, how?

‘One of the mostsignificant changes incommercial bankingover the last severalyears is the movefrom an emphasis onproducts to one thatemphasizes solutions.’Jason HorstmanUnion Bank


Do you have to reach out to your banker?Or is it the other way around?

You want a financial specialist who understands your world. A proven banking expert with a solid track record of helping businesses realize their financial goals. When you team with Union Bank,® you’ll experience a more personal banking relationship centered around your needs. Our relationship managers will put their knowledge and expertise to work to help streamline your treasury management operations and maximize profitability. So now a stronger banking relationship is well within your reach.

With Union Bank, the world can be an easy place to do business. Call us today.

Commercial Banking: Jason Horstman Senior Vice President 818-316-3144

Commercial Treasury Services:Chris Leahy Senior Vice President 213-236-5557

Business Banking: William Schleifer Senior Vice President 213-236-6861

Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG),one of the world’s largest financial organizations. unionbank.com

©2012 Union Bank, N.A. All rights reserved. unionbank.com



Bank of America:We areamong the top corporatephilanthropists with over$8 million in local giving and over50,000 volunteer hours. We havea strong emphasis on the growthof small and medium-sizedbusinesses through direct lending,advisory services and a team ofdedicated small-businessbankers. In 2011, we loaned over$621 million to small businessesthroughout Los Angeles.

Community Bank: To offsetunderstandable pessimism aboutthe banking industry, CommunityBank has pledged to be a strong,stable local business bank thattalks about commitment andneeds. If an applicant does notqualify for credit, we don’t say“no.”We say “not yet.” …Wehelp them become “bankable,”which gives them positiveexperiences in banking.

Wells Fargo Bank: In March2012, we opened another GoldLEED Certified store in theSan FernandoValley. Many of ourlarger corporate offices across thecountry – including downtownL.A. – are being converted toachieve LEED status ratings sothat our team members andcustomers are able to work in abetter environment.

City National Bank: Becausewe didn’t participate in theexcesses that caused the financialcrisis, our bank’s reputation wasnot tarnished. In fact, it wasenhanced. …We give back to thelocal community through ourcommunity giving and othercharitable programs, such as“Reading is The way up,” whichgives books to schools and literacygrants to teachers.

*In therecentpast,

business ownersbecamepessimisticabout thebankingindustry. Whatis your bankdoing to enhanceyour reputationand image?

‘We are among thetop corporatephilanthropists withover $8 million inlocal giving and over50,000 volunteerhours.’Anthony (Tony) P. SciarrinoBank of America

Bank of America: Each clientrelationship is unique, and webuild long-standing relationshipsby becoming trusted adviserswho listen, understand andrecommend the most appropriateproduct or service to meet theclient’s current and futurefinancing needs.

Wells Fargo Bank: Expandingour financial education andliteracy programs through thevarious community partnershipswe have developed over theyears might be the greatestservice we can offer. It helpsensure that existing and futurecustomers position themselvesfor long-term financial success.

City National Bank:Ourindustry expertise (is) to help uspartner with their business as anexpert. We have expertise in somany areas, including franchiselending, legal, health care,exports (and) international.

Community Bank: Top-qualitybanking technology allows clientsto make deposits and transfersfrom their offices. They can makeauthorizations from mobiledevices, which reduce fraud askey decision makers don’t have to“hand off” these functions.Banking technology allows clientsto streamline their backroomoperations without violating thefirst rule of accounting:segregation of responsibilities.

‘Expanding ourfinancial educationand literacy programsthrough the variouscommunity partner-ships we havedeveloped over theyears might be thegreatest service wecan offer.’Marla ClemowWells Fargo

*Notincludinggeneric

customerservice, what isthe most mean-ingful financialproduct and/orservice that youcan offer yourclients today?


FIFTH ANNUAL CFO AWARDSThis event recognizes the important work of the CFO as financial stewardsin public, private and other organizations. CFOs will be recognized in multipleindustries including technology, manufacturing, retail, real estate, health care,professional services, hospitality, education and many others.CFOs of any size company or organization are eligible for nomination.

Award nominations accepted until May 9th

To nominate a CFO, please submit amaximum one-page summary explaining why the

nominee should be considered for award recognition.Please remember to include the nominee’s name and

contact information and also include your nameand contact information. Submit award nominations to

Special Events Coordinator Rikki Valle at [email protected] via telephone at (818) 676-1750

Award nominations accepted until May 9th

Detailed award information can be found on www.sfvbj.comunder the “events” tab

$75 per ticketReservations required by June 1st

Reserved tables of 10 are available through thepurchase of an advertising package

For sponsorship and registration information,visit www.sfvbj.com and click the “events” tab

or contact us at (818) 676-1750

San Fernando Valley Business Journal I 2012 Special Event

- N O M I N A T E -

Platinum Sponsors

Luncheon and Awards Program

11:30 AM until 1:30 PM

Wednesday, June 13, 2012

Sheraton Universal City333 Universal Hollywood Dr., Universal City

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Gold Sponsors



*Is this agoodtime for

businesses toborrow money?

Community Bank: The answeris an enthusiastic “Yes!” Thereis tremendous opportunity forbusiness borrowers due to theyield curve. … By accessingcapital now, businesses canlock in low rates for years tocome, which will help in

long-term forecasting andprofitability. Businesses canuse this capital to upgradetheir operations, purchasedesirable properties for futuregrowth, and position them-selves for competitiveadvantage.

*What is yourbank’sstrength

and differentiatingfactor ascompared to yourcompetition?

Union Bank: The most impor-tant differentiating factor ofUnion Bank is the quality andtenure of its bankers. Ourunderlying product is acommodity, and what differen-tiates one bank from another is

the ability of its bankers todeliver financial solutions thatare relevant and value-added.Unlike the overall highturnover in the industry, it is acommon to find 20-year-plusUnion Bankers.

*What kindof broadgrowth is

your businessplanning for theSan FernandoValley region in2012?

Wells Fargo Bank: The SanFernando Valley is an impor-tant region for Wells Fargo,and we have expanded ourpresence with the opening of anewWells Fargo store inMarch 2012. The new facility

is a Leadership in Energy andEnvironmental Design (LEED)Gold-certified retail bankingstore and is located at 19767Rinaldi St. in Porter Ranch,Calif.

‘By accessing capitalnow, businesses canlock in low rates foryears to come, whichwill help in long-termforecasting andprofitability.’David P. MaloneCommunity Bank

Look for these future Banking & Financing related issues:

• May 14 Banking & Finance 2nd Quarter Supplement• July 9 Accounting Special Report & Executive Wealth Management Guide• August 6 Banking & Finance 3rd Quarter Supplement• September 3 Banking Focus Issue & Annual Largest Banks List• December 10 Banking & Finance 4th Quarter Supplement• December 31 BOOK OF LISTS - Banking & Finance Chapter

Thank you to our Banking Roundtable participants

the business of banking - cbjonline.com · 24 april 16, 2012 an advertising supplement to the san...

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