the business of apis

The Business of APIsHOW COMPANIES ARE TRANSFORMING THEMSELVES

SAI KOPPALAAPIGEE PRODUCTS

API CITY TOUR 3

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

4 Billion

2 Billion

8 Billion

6 Billion

12 Billion

10 Billion

16 Billion

14 Billion

20 Billion

18 BillionWearables

Smart TVs

Internet of Things

Tablets

Smartphones

Desktops & Notebooks

BI Intelligence, assembled from Gartner, IDC, Strategy Analytics,Machina Research, company filings,, IBN estimates

Context: Change is accelerating

API CITY TOUR 4 ©2015 Apigee Corp. All Rights Reserved.

Every company needs to be AGILE

4

Digital disruption is a reality

Customer expectations have changed

Business needs toconstantly evolve

API CITY TOUR 55

enable our teams to deliver faster with

consistent APIs that hide the complexity of our

30+ systems .

60%Faster

time to market5 year

expected revenue

Faster Go-to-Market with Apigee

1.2B£ 7B+API calls per

month

API CITY TOUR 66

migrating our internal, global systems to next gen cloud became a lot

easier with APIs.

640On premises systems

moved to cloud5 year

TCO Reduction

Faster Go-to-Market with Apigee

35B¥ 4800Batch file

integrations removed

API CITY TOUR 77

created a new revenue channel for our business in a scalable manner with

APIs.

75%faster

time to marketActive

developers

20,000+ 2 mo.Launched

SMB offering


APIs are critical for your digital and cloud initiatives

ON PREMISES/ PRIVATE CLOUD

APP

APP

APP

APP

APP

API PLATFORM

PARTNER

PARTNER

PARTNER

PARTNER

APP

APP

APP


Not all APIs have equal impact

9©2015 Apigee. All Rights Reserved.

Developers

Dig

ital i

mpa

ct

Can I provide API access to a service?

Can I make API easy to consume and reuse?

Can I drive revenue with this API?

Can I create APIs that create an ecosystem?

# APIsFew

Some

Many

All


Your API portfolio determines digital success


Developers

Dig

ital i

mpa

ct

APIService

APIProduct

Can I provide access to a service?

Can I make it easy to consume and reuse?

API CITY TOUR 11

API Product

API Menu




Developers

Dig

ital i

mpa

ct

APIService

APIProduct

APIChannel

Can I provide access to service?

Can I make it easy to consume?


API CITY TOUR 13

API Channel

API Pricing




Developers

Dig

ital i

mpa

ct

APIService

APIProduct

APIChannel

APIEcosystem

Can I provide access to service?

Can I make it easy to consume?


Can I create a network effort with

APIs?

RewardsBuy More

Balance® Rewards APIPhoto Prints API Rewardsearn on checkout

Buy More print photos in store

Prescription APIScheduler API

Alert

Alert prescription refill ready

Scheduleflu shot in clinic


API EcosystemStore + mobile + online spendmore than store-only customer6x

Apps are 41% of 2.0 million digital visits per day 41%

Fills >1 Rx/sec from a mobile device>1

Rx/sec

Patients access Rx from 3rd party apps40m

33 million downloads

#3 most downloaded consumer app 2015

South by SouthwestAppy Award 2013

Apple “Top App”2012 & 2013

Top retail app

Best integrated mobile experience 2013

©2008-16 Apigee Corp. All rights reserved.

16

Partners building on these APIs100+

“Can I create network effects with partners?”


Amazon’s internal API ecosystem!


And is managed by their internal API platform

20

AT&T

33% Fortune 100

50% Top 10 Telcos

60% Top 10 Retail

Getting Value from API Platform


57%

Distributed Network

Caching

Quota Mgmt

28%

74%

68%

85%

Transformations

Business Logic

38%Data Persistence

AGILITY APP RESPONSIVENESS

74%

72%

OAuth

Threat Protection

78%Spike Arrest

SECURITY

Partner / Ecosystem

56%

Customer Experience

39%

Internal Efficiency5%

DIGITAL USE CASES


Digital Strategy

Workshops

Rapid Launch

Workshops

Apigee Accelerator

Program

API Accelerators

Apigee Community Fastest Growing API Community

Digital Knowhow

Instantly Access Industry Best Digital & APIs Expertise

Customer Forums

Apigee Institute

Open Source Projects

Assurance Program

http://www.ricbret.com/









Takeaways

03

02

01 APIs are building blocks for digital and cloud

APIs are products and channels

API platform is critical for business & IT agility

Thank you@saikoppala

https://community.apigee.com

the business of apis

Technology