the business case for video - aventri · © 2011 cisco and/or its affiliates. all rights reserved....

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2011 Cisco and/or its affiliates. All rights reserved.

The Business Case for Video

April 2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

CONTENT

2 billion videos are watched each day on

YouTube

NETWORKS

In 201491% of traffic on networks will be Video

MOBILITY

Mobile video will increase

66x from 2009 to 2014


TIME PLACES DEVICES

Content when you are ready

Access from

anywhere

Best experience

on any device

Content finds you, easy

to consume

CONTENT


Meetings

Customer / Patient Interaction

• 1:1 engagement

• Team collaboration

• Presentations

• Status updates

• Organizational Broadcast (HR, exec)

• Social Interaction

• Breaking news

• Information feeds

• Expertise on Demand

• Social video

• Telemedicine (vertical integration)

• B to C customer / citizen / patient service

Organizational Communications


WebExDesktop Video

Show and Share

Digital Signage +

Enterprise TVUnified

CommunicationsCisco

TelePresencePhysical Security

Recording and Streaming

Multi-vendor Interoperability and Intercompany

Media Transformation: MXE / Pulse

Multipoint Conferencing

Auto Discovery and Configuration

Security

Scheduling, Presence, Dial Plan


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Virtual MeetingsAccelerated Decision Making

3. Any-to-Any Intercompany

2. Multipoint & Recording

4. Beyond Meetings

Meetings to events, customer care, communications

1. Point-to-Point Calls

Reduce time to trust & decisions

LEADING

VISIONARY

LEGACY

NOW

NEXT

ROI

5. Intelligent Analytics

Scale meetings to any size & catch up later

Full interoperability on any device: business / consumer

Face recognition and translation, advanced immersive experience



Organizational Communications Internal Alignment

3. Interactive Engagement

2. Distributed Video Capture

4. Optimized Viewing

1. Centralized Video Development

LEADING

VISIONARY

LEGACY

NOW

NEXT

ROI

5. Content Finds You

Videos from executives deliver critical messages directly to employees

Managers can create their own VODs on any endpoint

Video note taking, automated tagging, speech-to-text, translate

Social network + recommendation engine pushes content to you

Pre-recorded + Live content invites participation



Customer / Patient Interaction:Delivering Human Talent at Scale

3. On-Demand Care

2. Remote Customer Care

4. New Customer Care Models

1. Video Enriched Website

LEADING

VISIONARY

LEGACY

NOW

NEXT

ROI

5. Intelligent Analytics

Speaker and speech recognition for automated call routing

B to C services via telepresence into home, video contests…

In-store customer care and expert on demand

“How-to” and topical videos

Web-based video communicationfor routine customer care


ME

DIA

NE

T

VideoEndpoints

NETWORK INFRASTRUCTURE

SE

CU

RIT

Y

MA

NA

GE

ME

NT

Co

llab

ora

tio

nS

erv

ices

Multipoint

Scheduling

Analytics

Directory

Optimization

Transcoding

Content Distribution

Auto Discovery

and Configuration

Workflow

Presence / Location

SocialGraphing

Search

Vid

eo

Serv

ice

s

Video Routing

Metadata Tagging

Recording / Playback

Real-Time Data Sharing

Session Management

Scheduling / Calendaring

Real-Time Messaging

Semantic Processing

http://www.google.com/aclk?sa=l&ai=C_ruVGPR3TOibLZ2yoQTx_sT7A_6Pz8EBjrDnjRaIkdEkCAAQASCTrPsFUNnklrEDYMmuzobIo6AZoAHK7dTvA8gBAaoEHE_QXKvD0oR40raA7D-MTrcUYYQzMPrlVv1kuJs&sig=AGiWqtykMOcCwP_ZBjcwauaVZQ8eGgP7zQ&adurl=http://bigdeal.com/on/category/ipad?bd_sourcetype=paid&bd_source=google&bd_medium=textad&bd_term=iPad&bd_content=&bd_campaign=ISA+Electronics+iPad

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Insert at the optimum point for fast traction

Sell the change

Build momentum

Consider Callwayfor fast ramp-up

Extend apps to new use cases

TP for events

WebEx for training

Determine the business processes that can benefit most from video

Case for ROI

CXO support

Leverage what you already have

CUCM

TelePresence

WebEx

Link video to process reinvention

Explore ECDS for branch office deployments

Investigate features like synthetic traffic modeling to prepare for application deployment

Drive Pervasive Video for competitive advantage!


Thank you.

the business case for video - aventri · © 2011 cisco and/or its affiliates. all rights reserved....

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