the burrito principle and beyond: 10 unique marketing ideas
DESCRIPTION
How can a marketing idea or bit of advice stand out from the crowd? We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name? In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.TRANSCRIPT
![Page 1: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/1.jpg)
The Burrito Principleand Beyond...
![Page 2: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/2.jpg)
10 MemorableMarketing Ideas
![Page 3: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/3.jpg)
1. The Burrito Principle
![Page 4: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/4.jpg)
![Page 5: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/5.jpg)
2. The Samuel L. JacksonMarketing Hack
![Page 6: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/6.jpg)
Some people are lazy. Make it as easy as possible to get your content shared.
![Page 7: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/7.jpg)
3. Pomodoro Marketing
![Page 8: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/8.jpg)
Make your marketing idea stick by giving it a memorable name
![Page 9: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/9.jpg)
4. The HedgehogConcept
![Page 10: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/10.jpg)
![Page 11: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/11.jpg)
5. Blue Ocean Strategy
![Page 12: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/12.jpg)
![Page 13: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/13.jpg)
6. P.O.S.T. Method
![Page 14: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/14.jpg)
Success on social media:1. People2. Objectives3. Strategy4. Technology
![Page 15: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/15.jpg)
7. The Pac-Man Effect
![Page 16: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/16.jpg)
Twitter conversations with brands areoverwhelmingly positive/neutral
![Page 17: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/17.jpg)
8. Skrillex Content
![Page 18: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/18.jpg)
Create a good rhythm of deep content and quick content
![Page 19: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/19.jpg)
9. The Drafting Technique
![Page 20: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/20.jpg)
Draft behind your others to find theoutlets and opportunities for pressfor your blog
![Page 21: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/21.jpg)
10. The 2-Pizza Rule
![Page 22: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/22.jpg)
If a team can't be fed with 2 pizzas,the team is too big.
![Page 23: The Burrito Principle and Beyond: 10 Unique Marketing Ideas](https://reader034.vdocuments.site/reader034/viewer/2022042601/53f9d9f78d7f72b82e8b4c32/html5/thumbnails/23.jpg)
Much more: bit.ly/mktgideas
Sources:johncockley, Jim Collins, CoSchedule, Jeff Bezos, Darian Rodriguez Heyman,Groundswell, Noah Kagan, Greg Ciotti, Mention