the building blocks of culture
TRANSCRIPT
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CULTUREEATS STRATEGY FOR
BREAKFAST
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THE QUESTION IS NOT TECHNOLOGY
THE QUESTION IS SOCIETY
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WHAT DEFINES
CULTURE?
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PEOPLE
ARTEFACTS
RITUALS
TECHNOLOGY
STORIES
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PEOPLE
The people and message carriers in an
organisation define the culture, choose
who you work with carefully.
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“THE 5 PEOPLE
YOU SURROUND
YOURSELF WITH
THE MOST, WILL
INFLUENCE YOU
THE MOST IN
LIFE.”
Nicholas Christakis
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SURROUND
YOURSELVES
WITH THE
FREAKSIf you want to do something extraordinary,
go and talk to some extraordinary people.
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ARTEFACTS
The physical objects and the architectural
design we surround ourselves with will shift
culture.
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PHYSICAL CUES
REMIND US OF CULTURAL VALUES
If you want your agency to do more international
award winning digital work, only display
international digital awards.
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Jeff Bezos famously kept a chair free at the
boardroom to represent the customers voice.
It was a powerful physical cue for the Amazon
board to help them not forget one of the most
important groups of people.
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RITUALS
Rituals reinforce behaviour, and build skills.
Rituals are things that happen often, and
regularly, whether they are convenient or not.
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The events we
run and attend
regularly, have
a huge impact
on our culture.
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TECHNOLOGY
Technology, i.e. anything invented after we were
born, has a huge impact on culture and society.
It tends to take 10 years for a new big tech trend
to shift the worlds culture at large.
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“WE SHAPE
OUR TOOLS,
AND
THEREAFTER
OUR TOOLS
SHAPE US.”
Marshall McLuhan
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THE TECHNOLOGY WE CHOOSE TO NOT USE,
ALSO HAS A HUGE EFFECT ON CULTURE.
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STORIESThe stories we choose to tell internally and
externally have a huge effect on culture and how
people perceive your brand.
Similarly how we choose to communicate also
impacts culture.
e.g. Do we email each other in a open & friendly
manner, or do we make it corporate and
impersonal?
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“A FACT,
WRAPPED IN A
STORY IS
22-TIMES MORE
MEMORABLE.”Jerome Bruner
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A BRAND ISN’T JUST MADE,
IT’S BUILT UP OVER TIME.
DEVELOP A CULTURE THAT MAKE BETTER
SMALL IDEAS