the brave new/old world of content marketing!
DESCRIPTION
Rachel Parker of Resonance Content Marketing will show you why content marketing's time has come, how some companies are using it to their advantage, and how you can do the same for your business ... or your clients!TRANSCRIPT
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The Old/New World of Content MarketingThursday, January 10, 2013
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Marketing … Then
Interruption-based
Focused on features and benefits
High-pressure
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Marketing … NowInterruption-based?
Features & benefits?
High-pressure?
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What Is Content Marketing?
“Basically, content marketing is the art of communicating with your
customers and prospects without selling.”
- Content Marketing Institute
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BillboardsPrint Ads
Direct MailOnline AdsPromotional
Emails
Traditional Marketing
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How-To VideosWebinars
White PapersBlogs
E-Newsletters
Content Marketing
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Traditional Marketing = “Buy my stuff”
Content Marketing =
“How can I help?”
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Traditional Marketing
Content Marketing
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A Tale of Two Friends
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CASE STUDY: US ARMY
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Over 170 bloggers
Over 10,000 visits per month
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CASE STUDY: BLENDTEC
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BlendTec
700% increase in sales revenue
Over 500,000 YouTube subscribers
Over 219 million video views
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GREAT! … UH, WHERE DO I START?
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Step 1: Know Your Customer
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Step 2: Know Your Content Sources
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Step 3: Choose Your Media
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Step 4: Choose Your Delivery Method
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Step 5: Make a Plan
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Step 6: Execute, Measure, Revise
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QUESTIONS?
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Want to know more?
Rachel Parkerresonancecontent.comrachel@resonancecontent.com713-595-6639