the brand of optimistic leaders · source : one next 2020 v2 les echos lnm / evol vs one next 2020...

5
3 Source : One Next Global 2020 V2 Les Echos / Evol vs One Next Global 2020 V1 / UC PQN = Les Echos, Le Parisien, Le Figaro, Le Monde, L’Equipe, Libération, La Croix/ One Next 2020 V2 LNM Les Echos / Médiamétrie Internet Global MAI 2020 11,8 M Readers every month Les Echos helps those who lead, direct, arbitrate to take up the challenge of reconciling the present and the future. Thanks to its expertise, opening debates and providing inspiration, the brand accompanies its readers in their decision making and in taking action. N°1* On actives AB + AB ++ THE BRAND OF OPTIMISTIC LEADERS Index 152 Index 170 713 000 Readers of The Daily every day 8,9M of V.U per month +31% vs V1

Upload: others

Post on 29-Sep-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: THE BRAND OF OPTIMISTIC LEADERS · Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée –DDM Avril –Evol en un an / *UC PQN = Les Echos,

3Source : One Next Global 2020 V2 Les Echos / Evol vs One Next Global 2020 V1 / UC PQN = Les Echos, Le Parisien, Le Figaro, Le Monde, L’Equipe, Libération, La Croix/ One Next 2020 V2 LNM Les Echos / Médiamétrie Internet Global MAI 2020

11,8 M Readers every month

Les Echos helps those who lead, direct, arbitrate to take up the challenge of reconciling the present

and the future.

Thanks to its expertise, opening debates and providing inspiration, the brand accompanies its readers

in their decision making and in taking action.

N°1*

On actives

AB + AB ++

THE BRAND OF OPTIMISTIC LEADERS

Index 152 Index 170

713 000 Readers of The

Daily every day8,9M

of V.U per month

+31%vs V1

Page 2: THE BRAND OF OPTIMISTIC LEADERS · Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée –DDM Avril –Evol en un an / *UC PQN = Les Echos,

4Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée – DDM Avril – Evol en un an / *UC PQN = Les Echos, Le Parisien, Le Figaro, Le Monde, L’Equipe, Libération, La Croix

Les Echos helps those who lead, direct, arbitrate to take up the challenge of reconciling the present

and the future.

Thanks to its expertise, by opening up debates and providing inspiration, the brand accompanies its

readers in their decision making and in taking action.

• An essential first notebook to know everything about macro-economic news in France and around the

world. A recognized expertise with an objective and energizing treatment of information.

• A second “Entreprises & Marchés" section highlighting the DNA of Les Echos, dedicated to companies

and sectoral market analyses.

• A 3rd punctual thematic notebook enriches the daily offer: Executives, Heritage, Entrepreneurs, Start ...

more than 110 thematic files developed each year: tech, industry, innovation, entrepreneurship...

THE DAILY LIFE OF OPTIMISTIC LEADERS

713 000 Readers every day

N°1*

On actives

AB + AB++

Index 186 Index 285

130 059 copies

distributed every day

+7,5%vs V1

Page 3: THE BRAND OF OPTIMISTIC LEADERS · Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée –DDM Avril –Evol en un an / *UC PQN = Les Echos,

5

8 pages to highlight the dynamism of communities

• News from local authorities and companies in IDF

• Local initiatives

• Notebook & nominations

• calls for tenders

• Major projects to follow

• Regulations and case law

Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 / ACPM PV 2019 - DFP Les Echos / Premium 2017 – Brand 30J les Echos – % couverture

713 000 readers

Every day

130 059 copies every day

61% of SME

Managers in IDF

55% of SME

Managers in

Province

THE BOOKLET DEDICATED TO PUBLIC

CONTRACTS AND LOCAL AUTHORITIES

+7,5%vs V1

Page 4: THE BRAND OF OPTIMISTIC LEADERS · Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée –DDM Avril –Evol en un an / *UC PQN = Les Echos,

6

Every day, Les Echos Entrepreneurs accompanies VSE/SMEs in their growth, their financing, the

search for new talent or partners.

1 « start-up » page every day in the daily newspaper

News from the heart of the start-up galaxy

Experience sharing and testimonials from startuppers

Access to community and entrepreneurial networks

All services and solutions for his company

1 dedicated vertical digital

Start up news, testimonials, business creation watch and idea lab...

Manage your start-up on a daily basis: administration, management, strategy, marketing...

Growing from VSE to SME, convincing a business angel, building his elevator pitch...

My life as an entrepreneur start-up stories, entrepreneur networks ...

Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 ACPM PV 2019 - DFP Les Echos / Premium 2017 – LNM les Echos – affinité versus PQN (hors La Croix) –cadres et dirigeant entreprise >10 salariés – top 5% >85K€ annuels foyer –

(indice TOP 5 143 – indice cadres et dir 155) / Mediamétrie Internet Global MAI 2020

713 000 readers

Every day

130 059 copies every day

N°1 in affinity with

executives and manaers

N°1 on affinity on the

top 5 income8,9

of V.U per month

on lesechos.fr

THE INCUBATOR OF THE NEW BUSINESS

GENERATION

+7,5%vs V1

Page 5: THE BRAND OF OPTIMISTIC LEADERS · Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée –DDM Avril –Evol en un an / *UC PQN = Les Echos,

7

713 000 readers every day

130 059 copies every dayN°1 affinity on top

executives

N°1 affinity on

the top 5 income

Never before has the need for reference points been so great for decision-makers in matters of

wealth, whether it be on taxation, real estate, investments, retirement... The Patrimoine des Echos

channel aims to help our readers find their way around.

Throughout the year, the editorial team proposes special case on the major patrimonial

highlights (IR Declaration, ISF, Patrimonia Fair) as well as on the need to support the

management of our readers' assets (Retirement, Investment, Real Estate, Life Insurance,

Stock Exchange).

These files are integrated on a daily basis and benefit from the entire

distribution of Echos.

Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 / ACPM PV 2019 - DFP Les Echos / Premium 2017 – LNM les Echos – affinité versus PQN (hors La Croix) –cadres et dirigeant entreprise >10 salariés – top 5% >85K€ annuels foyer – (indice TOP 5

143 – indice cadres et dir 155)

PATRIMONIAL EXPERTISE

+7,5%vs V1