the brand of optimistic leaders · source : one next 2020 v2 les echos lnm / evol vs one next 2020...
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![Page 1: THE BRAND OF OPTIMISTIC LEADERS · Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée –DDM Avril –Evol en un an / *UC PQN = Les Echos,](https://reader033.vdocuments.site/reader033/viewer/2022052005/6018456dde1b5e6a8d18c1ab/html5/thumbnails/1.jpg)
3Source : One Next Global 2020 V2 Les Echos / Evol vs One Next Global 2020 V1 / UC PQN = Les Echos, Le Parisien, Le Figaro, Le Monde, L’Equipe, Libération, La Croix/ One Next 2020 V2 LNM Les Echos / Médiamétrie Internet Global MAI 2020
11,8 M Readers every month
Les Echos helps those who lead, direct, arbitrate to take up the challenge of reconciling the present
and the future.
Thanks to its expertise, opening debates and providing inspiration, the brand accompanies its readers
in their decision making and in taking action.
N°1*
On actives
AB + AB ++
THE BRAND OF OPTIMISTIC LEADERS
Index 152 Index 170
713 000 Readers of The
Daily every day8,9M
of V.U per month
+31%vs V1
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4Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée – DDM Avril – Evol en un an / *UC PQN = Les Echos, Le Parisien, Le Figaro, Le Monde, L’Equipe, Libération, La Croix
Les Echos helps those who lead, direct, arbitrate to take up the challenge of reconciling the present
and the future.
Thanks to its expertise, by opening up debates and providing inspiration, the brand accompanies its
readers in their decision making and in taking action.
• An essential first notebook to know everything about macro-economic news in France and around the
world. A recognized expertise with an objective and energizing treatment of information.
• A second “Entreprises & Marchés" section highlighting the DNA of Les Echos, dedicated to companies
and sectoral market analyses.
• A 3rd punctual thematic notebook enriches the daily offer: Executives, Heritage, Entrepreneurs, Start ...
more than 110 thematic files developed each year: tech, industry, innovation, entrepreneurship...
THE DAILY LIFE OF OPTIMISTIC LEADERS
713 000 Readers every day
N°1*
On actives
AB + AB++
Index 186 Index 285
130 059 copies
distributed every day
+7,5%vs V1
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5
8 pages to highlight the dynamism of communities
• News from local authorities and companies in IDF
• Local initiatives
• Notebook & nominations
• calls for tenders
• Major projects to follow
• Regulations and case law
Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 / ACPM PV 2019 - DFP Les Echos / Premium 2017 – Brand 30J les Echos – % couverture
713 000 readers
Every day
130 059 copies every day
61% of SME
Managers in IDF
55% of SME
Managers in
Province
THE BOOKLET DEDICATED TO PUBLIC
CONTRACTS AND LOCAL AUTHORITIES
+7,5%vs V1
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6
Every day, Les Echos Entrepreneurs accompanies VSE/SMEs in their growth, their financing, the
search for new talent or partners.
1 « start-up » page every day in the daily newspaper
News from the heart of the start-up galaxy
Experience sharing and testimonials from startuppers
Access to community and entrepreneurial networks
All services and solutions for his company
1 dedicated vertical digital
Start up news, testimonials, business creation watch and idea lab...
Manage your start-up on a daily basis: administration, management, strategy, marketing...
Growing from VSE to SME, convincing a business angel, building his elevator pitch...
My life as an entrepreneur start-up stories, entrepreneur networks ...
Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 ACPM PV 2019 - DFP Les Echos / Premium 2017 – LNM les Echos – affinité versus PQN (hors La Croix) –cadres et dirigeant entreprise >10 salariés – top 5% >85K€ annuels foyer –
(indice TOP 5 143 – indice cadres et dir 155) / Mediamétrie Internet Global MAI 2020
713 000 readers
Every day
130 059 copies every day
N°1 in affinity with
executives and manaers
N°1 on affinity on the
top 5 income8,9
of V.U per month
on lesechos.fr
THE INCUBATOR OF THE NEW BUSINESS
GENERATION
+7,5%vs V1
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7
713 000 readers every day
130 059 copies every dayN°1 affinity on top
executives
N°1 affinity on
the top 5 income
Never before has the need for reference points been so great for decision-makers in matters of
wealth, whether it be on taxation, real estate, investments, retirement... The Patrimoine des Echos
channel aims to help our readers find their way around.
Throughout the year, the editorial team proposes special case on the major patrimonial
highlights (IR Declaration, ISF, Patrimonia Fair) as well as on the need to support the
management of our readers' assets (Retirement, Investment, Real Estate, Life Insurance,
Stock Exchange).
These files are integrated on a daily basis and benefit from the entire
distribution of Echos.
Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 / ACPM PV 2019 - DFP Les Echos / Premium 2017 – LNM les Echos – affinité versus PQN (hors La Croix) –cadres et dirigeant entreprise >10 salariés – top 5% >85K€ annuels foyer – (indice TOP 5
143 – indice cadres et dir 155)
PATRIMONIAL EXPERTISE
+7,5%vs V1