T H E B O O K O F Authentic beauty

www. y um i l a s h e s . c om

0 1 INTRO

0 2 AUTHENTIC BEAUTY

0 3 THEWORLD OFYUMI™ LASHES

0 4 WINDOWSTOTHE SOUL

0 5 THETRUTH

0 6 ANYONE FOR FAKE?

0 7 ANYONE FOR FAKE? - Co n t i n u e d

08 GIVING REAL BEAUTY A LIFT

0 9 PRODUCTS

1 0 SANDRAVIGLINO

WHENSOMEONELOOKS INTOMY EYES…

THAT' S WHEN THEY SE E THE REA L ME .

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THE BOOK OF Authentic beautyA celebration of the natural beauty of women

" B EAUTY I S NEARER THAN MOST OF US ARE AWARE . "

OscarWilde, 1882.

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TH I S I S THE WORLDOF YUM I ™ LASHES

n a world in which millions of women clamber for thelatest beauty craze; in which people on every continentcrave to make themselves more beautiful by any meansnecessary; where people are 'happy' to attach accessoriesto their bodies and pretend that they are real; it's good toknow that there is an alternative.

YUMI™ Lashes is eyelash enhancement. But it's a lot more than that too. Itstands for women being women. Every female has the right to feel comfortablewith what nature gave them, and to have access to the tools that help them 'lift'their natural beauty without having to resort to sticking things onto their bodies.

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THE WINDOWS TO THE SOUL yes are, arguably, the mostbeautiful part of any woman's

face.They can convey so muchmeaning with a simple glance, andbetray the emotions felt behindthem and give others a glimpse ofthe real you.

Lashes frame the eyes and guide other people'sgaze to their centre. Making the most of eyelashes,giving a stunning lift and tinting them to suit theskin tones, is a striking way to make the most ofwhat women were born with–their natural beauty.

This is what YUMI™ Lashes is about. Simple.

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BE FORE

AFTER

Beauty is different for everyone.But one thing remains constant…

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that the truth is always beautiful.

fake 1 |feIk| adjective• not genuine; counterfeit : fake designer clothing | expressing fake emotions.• (of a person) claiming to be something that one is not : a fake doctor.

Fake is big business. From jewellery and handbags to breasts and hair extensions –fuelled by celebrity culture and the mainstream media, there is a multi-million dollarindustry that is only too happy to supply the unassertive and the unconfident withanything that will make them feel like they belong.

ANYONE FOR FAKE ?

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n the surface 'fake' seems to betaking over. However there is a backlash.

Especially when it comes tofalse eyelashes.

Not everyone is:a) comfortable attaching things to their faces,b) finds falsies easy to use, orc) likes the fake look.

YUMI™ Lashes is the antidote to false eyelashes – a revolutionarymethod of creating volume or straightening lashes.

Instead of traditional perming, which is what many lash-enhancingtreatments rely on, YUMI™ Lashes uses the very latest advancements inbeauty technology to accentuate the natural eyelash and, therefore, theeye itself. What is more,YUMI™Tint gives you the ability to enhancenatural complexion/beauty through colour that compliments the skin tone.

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SomeYUMI™ Lashes Facts:

YUMI™ Lashes is a treatment to lift and boost your natural lashes.No lash extensions needed.

Treatment takes only 45 minutes and is very comfortable for the client.

TheYUMI™ Lashes effect lasts between 8 and 12 weeks, which is thenatural life cycle of an eyelash.

As well as brightening and 'lifting' the eye area, theYUMI™ Lashes effecthas some anti-ageing qualities.

YUMI™Tint alters and boosts the colour of the eyelash so that thetreatment enhances the natural beauty of the client even further.

G I V ING REALBEAUTY A L I F T

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PRODUCTS

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Sandra Viglino is a dermapigmentologistand a well-known teacher in the field ofpermanent makeup. She is recognisedfor the great quality of her work inSwitzerland and throughout Europe.

She has a Swiss and internationalclientele and works with Les Hôpitauxuniversitaires de Genève (HUG), andwith private clinics in the Geneva andCanton Vaud. She also works with manySwiss doctors, well-knowndermatologists, cosmetic surgeons andgeneral practitioners.

Sandra has taken part in many TVprogrammes, such as Dolce Vita and inBon Entendeur. Throughout her careerher work has featured in several beautymagazines and newspapers.

2001 Sandra begins her career specialising indermapigmentation/permanent makeupin 2001. Quickly becoming fascinated,she turned this profession into an art,and joins the ranks of the permanentmakeup elite in Europe and in the US.She continues to improve her skills andknowledge every year, so that she'salways up to date with the latesttechniques, method and trends, whichshe passes onto her clients, pupils andother professional technicians.

Visit: www.sandraviglino.com

2003 She sets up the DERMÈS centre atCarouge, Switzerland, a salonspecialising in aesthetic and correctivepermanent makeup. She also becomes amember of international professionalorganisations such as the AAM andSPCP / USA and SKF PMU inSwitzerland.

Visit: www.dermes.ch

2005In 2005 she becomes the exclusivedistributor and instructor inSwitzerland for Nouveau Contour, andteaches in Geneva. She learns a lot fromall of the Nouveau Contour Worldinstructors. She focuses on setting uptraining and distribution targeted onpermanent makeup.

Visit: www.nouveaucontour.com

2007-2008 On the frontline as ever, Sandra decides to introduce lash extensions to Switzerland and to spread knowledge of this practice. She breaks new ground in training in the field of semi-permanent lashes and becomes the exclusive distributor for Lashes Extensions She opens the DERMÈS & Nouveau Contour Academy in Riddes in the Valais, both of which are dedicated to providing courses in permanent makeup, and Lash Extensions andeyebrow specialisations.

Her courses on lash extensions and products are a great success, becoming the market leader in Switzerland. So far more than 500 salons have been trained at her centre. Several specialist teachers in lash extensions join her team.

2008-2010 She decides to revolutionise the beautyworld with a new technique for raisingand curling the lashes. Innovations,ideas, creations, experience... she usesgroundbreaking new products tointroduce this technique in Switzerlandand Europe. She is convinced that heridea will transform beauty treatments,replacing the tradition lash perm.

After several experiments anddisappointments with differentproducts, and thanks to feedback of herclients and students and with two years’experience in the field, she decides tolaunch her own brand: YUMI™,specialist treatments for the lashes and brows.

Her products stand out in themarketplace thanks to the high-leveltraining, quality and marketing. Once seen, the brand is sought-after inseveral countries…

The first product range from theYUMI™ brand is YUMI™ Lashes, aninnovative and up-to-date range forprofessionals.

The YUMI™ brand is a benchmark forquality, aesthetics and authenticity.

Visit: www.yumilashes.comwww.yumilashes.ch

YUMI™ Tints is the second YUMI™product, a range reserved forprofessionals.

2007-2008 The near future will see the launch of LOVE YOUR BROWS™, dedicated tothe eyebrows…

Visit: www.love-your-brows.com

Visit: www.haute-beaute-sourcils.com www.high-beauty-brows.comwww.browsperfection.com

The near future will see the launch ofYUMI™ Brows, dedicated to theeyebrows…

Visit: www.yumibrows.comwww.browsperfection.com

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S A N D R A V I G L I N OFounder of YUMI™

When all is said and done, nothing moves the humanspirit like simple beauty.

DERMÈS distribution sàrlCase postale 1301908 Riddes -ValaisSwitzerland

DERMÈS sàrl1227 Carouge- GenèveSwitzerland

Tél: +41 (0) 27 306 77 49Tél: +41 (0) 22 301 80 90Fax: +41 (0) 27 306 77 50

Email: info@yumilashes.comEmail: info@dermesdistribution.comVisit: www.yumilashes.com